2. carl’s bio
Carl has over 15 years of agency experience spanning the disciplines of advertising,
marketing and promotions. A graduate of Rutgers University, he began his career on
the account management side of the business working at Marquardt and Roche (Stamford,
CT) and TBWA (New York) on accounts as diverse as Southern New England Telephone,
People’s Bank and the Ad Council.
In 1994, he made the jump to the creative side as copywriter at O’Neal & Prelle in
Hartford, CT writing TV, radio, print and direct for Blue Cross/Blue Shield of
Connecticut, Saint Francis Hospital, Acura Dealers of Connecticut and Connecticut
Tourism. Carl then honed his creative skills at two other regional CT shops — M&R/M&H
and The Hughes Agency — where his work for Duracell, FujiFilm, Timex and Mystic
Seaport won numerous regional and national awards.
Carl brought his varied experience to TracyLocke in 1999 where he created the
agency’s first copywriting department. Later, as Group Creative Director, he led
creative teams responsible for executing national consumer promotions and brand
assignments for Pepsi, Frito-Lay, Grand Marnier, In-Bev, AOL and Starbuck’s. As
Executive Concept Director, Carl worked collaboratively with senior account and
creative staff, providing conceptual and creative thought leadership on select
projects and new business. During his years at TracyLocke, he led the creative
efforts that helped TracyLocke win the Grand Marnier, In-Bev and MasterCard accounts.
Carl lives in Shelton, CT with his wife Alison, three children — Lanie, Kyle and
Brenna — and dog, Murphy.
