B2B Promotion Adformatie Group


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Bohemia Amsterdam develops B2B promotion material for the Adformatie Group.

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B2B Promotion Adformatie Group

  1. 1. B2B Campaign CaseAdformatiePlan Your Way to Max. ExposureClient Personnel: Anna Commandeur Hessel SutterlandBohemia Personnel: Marco de Boer Paul Oram Tom Lawrence
  2. 2. SituationTo reach somebody in the Marketing Communications industryyou simply need Adformatie Group. They have a product foralmost every kind of Marketing Communication professionallike magazines, websites and events.“But where can we find my exact target group?”
  3. 3. Target• Open all media to advertisers• Visualize the importance of Adformatie Group• Sell ads.Target group• Marketing Communications professionals on client & contractor side• Advertisers in the MC industry• Exhibitors
  4. 4. Strategy & ConceptAdformatie ‘owns the streets’ of Marketing Communicationthrough their channels like magazines, websites and events. Weplaced each kind of Marketing Communication professional intheir own neighborhood. Whether you live in Creativity Streetor Sale Harbor, you’ll be found on our MarCom Map.
  5. 5. VisualsPlan Your Way to Maximum ExposureMediaBoxLeafletPosterMusic CDPrice list
  6. 6. Portfolio KitDM and Promotion Package
  7. 7. Leaflet annex PosterMap of MarCom Capital
  8. 8. Leaflet annex PosterMap of MarCom Capital
  9. 9. Leaflet annex PosterOverview of Media
  10. 10. ResultsBack in 2009 we weren’t so keen on results.Not that we didn’t care, we simply forgot to ask.Sorry for that.
  11. 11. Make a Mark.For more information:Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.comBohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands+31 [0]20 42 33 555bohemiaamsterdam.com