Czech culinary digital landscape is constantly evolving. Digital is becoming part of our lives. Because of it, our culinary attitudes are changing.
The aim of this report is to present the current state of culinary landscape in the Chech Republic.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
The research found:
- 70% agreed with the government's quarantine restrictions, down from 83% in the initial survey.
- Activities like cooking, watching videos, and social media increased the most in time spent, while important purchases decreased.
- Listening to music and radio increased significantly, especially in the mornings.
- Companies are expected to protect employees, support charity, and spread messages of hope.
- TV audiences increased 40% overall, with news and movie channels rising the most. However, news website views declined compared to the prior week.
1) Media usage has increased during the coronavirus pandemic, with 40% of respondents using the internet more frequently and 36% watching more TV.
2) News media has seen a major boost in consumption, with people seeking information on the coronavirus multiple times a day, especially older respondents over 60 years old.
3) While traditional news sources like television and official websites are most trusted, there is a split opinion on whether companies should use their public awareness to help or are exploiting the crisis.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
The document provides an overview of findings from a Pew Research Center survey on social media usage conducted in September 2014. Some key findings include:
- Facebook usage was unchanged at 71% of online adults, though usage increased among those 65+. Usage of other platforms like Twitter, Instagram, Pinterest and LinkedIn increased significantly.
- 52% of online adults now use two or more social media sites, up from 42% in 2013. Facebook remains the most common platform for those using just one site.
- Engagement on Facebook continues to grow, with 70% visiting daily. Daily usage was unchanged for other platforms like LinkedIn, Pinterest and Instagram.
- The document provides more detailed findings on
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
How did brands and users react in the Covid 19 crisisMarina Grapsa
Google searches related to coronavirus in Greece increased dramatically after the first reported case and peaked when lockdown measures were announced. Interest then declined as the situation stabilized. Searches also increased for related topics like online shopping, banking, pharmacies and working from home. Social media sharing increased greatly, especially on topics like home entertainment, cooking, exercising at home, and beautifying at home. Many brands increased their social media posts to communicate delivery options and provide tips on these popular topics during the lockdown.
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
The research found:
- 70% agreed with the government's quarantine restrictions, down from 83% in the initial survey.
- Activities like cooking, watching videos, and social media increased the most in time spent, while important purchases decreased.
- Listening to music and radio increased significantly, especially in the mornings.
- Companies are expected to protect employees, support charity, and spread messages of hope.
- TV audiences increased 40% overall, with news and movie channels rising the most. However, news website views declined compared to the prior week.
1) Media usage has increased during the coronavirus pandemic, with 40% of respondents using the internet more frequently and 36% watching more TV.
2) News media has seen a major boost in consumption, with people seeking information on the coronavirus multiple times a day, especially older respondents over 60 years old.
3) While traditional news sources like television and official websites are most trusted, there is a split opinion on whether companies should use their public awareness to help or are exploiting the crisis.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
The document provides an overview of findings from a Pew Research Center survey on social media usage conducted in September 2014. Some key findings include:
- Facebook usage was unchanged at 71% of online adults, though usage increased among those 65+. Usage of other platforms like Twitter, Instagram, Pinterest and LinkedIn increased significantly.
- 52% of online adults now use two or more social media sites, up from 42% in 2013. Facebook remains the most common platform for those using just one site.
- Engagement on Facebook continues to grow, with 70% visiting daily. Daily usage was unchanged for other platforms like LinkedIn, Pinterest and Instagram.
- The document provides more detailed findings on
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
How did brands and users react in the Covid 19 crisisMarina Grapsa
Google searches related to coronavirus in Greece increased dramatically after the first reported case and peaked when lockdown measures were announced. Interest then declined as the situation stabilized. Searches also increased for related topics like online shopping, banking, pharmacies and working from home. Social media sharing increased greatly, especially on topics like home entertainment, cooking, exercising at home, and beautifying at home. Many brands increased their social media posts to communicate delivery options and provide tips on these popular topics during the lockdown.
Educational App Development
course proposal (its offering in 2016/2017 might be discussed in spring/summer 2016)
Department of Information Technology and Technical Education
Faculty of Education, Charles University in Prague
The course gives a professional and academic introduction to cross-platform (web) educational application development founded on the understanding of the role of ICT in contemporary education.
Facebook News Feed Algorithm: Facebook User AwarenessJakub Ruzicka
Facebook News Feed Algorithm / Facebook User Awareness / Pilot Research
Majority of Facebook users is not aware of the Facebook EdgeRank / News Feed Algorithm (excluding social media managers/specialists).
Facebook users are rather aware of the influence of their their ‘affirmative‘ actions (liking, sharing, commenting befriending, following, subscribing) than the influence of their ‘private‘ interactions with other users (messages, chatting), their ‘private‘ actions (adjusting privacy settings, creating & editing friends lists, sorting Facebook posts) and/or of their ‘negative‘ actions (hiding, reporting & blocking something).
Majority of Facebook users have used at least half of the features affecting their News Feed content shown but more than half of the Facebook users seem to be rather ‘passive‘ consumers of the News Feed content shown (not adjusting it in any way even though they seem to know about some ways of how to do it).
In general, more than half of the users have never reported or blocked anything on Facebook.
People rather subscribe to notifications from a page than from a person.
Majority of Facebook users know about the interest and/or friend list feature but only about 1/3 of them actually use it.
There are still some users (even among University students) who have never adjusted their privacy settings.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
The Business of F&B Innovation - Miguel Mercadocourageasia
The document discusses how digital marketing is changing the dining lifestyle in the Philippines. It notes that 68% of Filipinos are considered "foodies" interested in food, restaurants, and cooking. With more dining options available online and through delivery, dining is no longer confined to sitting down at restaurants. New formats like food halls, kitchen sharing, and "grocerants" that combine grocery and restaurants are emerging. Digital marketing helps promote these new options and influences consumers to dine out more for convenience or unique experiences. It also allows restaurants to engage customers before, during, and after their visits through online reviews, apps, social media, and meal subscriptions.
Digitz - Digital Trends Report - November 2014Azam Jalal
The document provides an overview of Food Panda's digital food festivals in Pakistan. It discusses how Food Panda launched nationwide festivals offering discounts at select restaurants on specific days. The festivals focused on different cuisines like pizza, fast food, Chinese food, and desi cuisine. Key stats showed significant increases in orders and sales during the festivals compared to normal days. The festivals were successful in growing Food Panda's customer base and app downloads.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Most restaurant chains are actively using Facebook to promote their brands and communicate with customers. The document analyzes several chains' Facebook pages to understand their practices and provide recommendations for independent restaurants. Millennials are more likely to research restaurants on social networks for business meals or special occasions compared to daily meals. They prefer to see factual information over promotions. While word-of-mouth is more common, those with positive experiences are more likely to share on social networks by liking or following pages rather than commenting or posting photos.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
This document discusses trends in Britain based on survey data from Ipsos MORI. It finds that Britons hold misperceptions about several social issues, vastly overestimating rates of immigration, Muslims, and benefit fraud. While nostalgia for tradition remains strong, views on gender roles have liberalized. Younger generations are less optimistic than their parents' generation and less supportive of redistribution policies. Local public services are preferred to national ones.
IFB Minute Meals is launching a digital campaign to promote its premium one-minute meal concept. The document provides insights on key challenges, trends in the frozen food industry, audience segmentation, and a recommended strategic approach. It suggests creating awareness of quick, healthy meals through partnerships with online influencers, social media campaigns highlighting the convenience of minute meals, and local meetups featuring healthy gourmet recipes. The goal is to engage consumers, endear them to the brand, excite their taste buds, and ultimately increase awareness, interest, advocacy, and purchases of IFB Minute Meals.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
Vol.2: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
Roger Hurni presents Marketing Through the Visitor Behavior Cycle at the Arizona Governor's Conference on Tourism. Learn the ins and outs of segmented customer marketing and how Off Madison Ave applied these learnings as the Arizona Office of Tourism's Agency of Record.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
Educational App Development
course proposal (its offering in 2016/2017 might be discussed in spring/summer 2016)
Department of Information Technology and Technical Education
Faculty of Education, Charles University in Prague
The course gives a professional and academic introduction to cross-platform (web) educational application development founded on the understanding of the role of ICT in contemporary education.
Facebook News Feed Algorithm: Facebook User AwarenessJakub Ruzicka
Facebook News Feed Algorithm / Facebook User Awareness / Pilot Research
Majority of Facebook users is not aware of the Facebook EdgeRank / News Feed Algorithm (excluding social media managers/specialists).
Facebook users are rather aware of the influence of their their ‘affirmative‘ actions (liking, sharing, commenting befriending, following, subscribing) than the influence of their ‘private‘ interactions with other users (messages, chatting), their ‘private‘ actions (adjusting privacy settings, creating & editing friends lists, sorting Facebook posts) and/or of their ‘negative‘ actions (hiding, reporting & blocking something).
Majority of Facebook users have used at least half of the features affecting their News Feed content shown but more than half of the Facebook users seem to be rather ‘passive‘ consumers of the News Feed content shown (not adjusting it in any way even though they seem to know about some ways of how to do it).
In general, more than half of the users have never reported or blocked anything on Facebook.
People rather subscribe to notifications from a page than from a person.
Majority of Facebook users know about the interest and/or friend list feature but only about 1/3 of them actually use it.
There are still some users (even among University students) who have never adjusted their privacy settings.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
The Business of F&B Innovation - Miguel Mercadocourageasia
The document discusses how digital marketing is changing the dining lifestyle in the Philippines. It notes that 68% of Filipinos are considered "foodies" interested in food, restaurants, and cooking. With more dining options available online and through delivery, dining is no longer confined to sitting down at restaurants. New formats like food halls, kitchen sharing, and "grocerants" that combine grocery and restaurants are emerging. Digital marketing helps promote these new options and influences consumers to dine out more for convenience or unique experiences. It also allows restaurants to engage customers before, during, and after their visits through online reviews, apps, social media, and meal subscriptions.
Digitz - Digital Trends Report - November 2014Azam Jalal
The document provides an overview of Food Panda's digital food festivals in Pakistan. It discusses how Food Panda launched nationwide festivals offering discounts at select restaurants on specific days. The festivals focused on different cuisines like pizza, fast food, Chinese food, and desi cuisine. Key stats showed significant increases in orders and sales during the festivals compared to normal days. The festivals were successful in growing Food Panda's customer base and app downloads.
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Most restaurant chains are actively using Facebook to promote their brands and communicate with customers. The document analyzes several chains' Facebook pages to understand their practices and provide recommendations for independent restaurants. Millennials are more likely to research restaurants on social networks for business meals or special occasions compared to daily meals. They prefer to see factual information over promotions. While word-of-mouth is more common, those with positive experiences are more likely to share on social networks by liking or following pages rather than commenting or posting photos.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
This document discusses trends in Britain based on survey data from Ipsos MORI. It finds that Britons hold misperceptions about several social issues, vastly overestimating rates of immigration, Muslims, and benefit fraud. While nostalgia for tradition remains strong, views on gender roles have liberalized. Younger generations are less optimistic than their parents' generation and less supportive of redistribution policies. Local public services are preferred to national ones.
IFB Minute Meals is launching a digital campaign to promote its premium one-minute meal concept. The document provides insights on key challenges, trends in the frozen food industry, audience segmentation, and a recommended strategic approach. It suggests creating awareness of quick, healthy meals through partnerships with online influencers, social media campaigns highlighting the convenience of minute meals, and local meetups featuring healthy gourmet recipes. The goal is to engage consumers, endear them to the brand, excite their taste buds, and ultimately increase awareness, interest, advocacy, and purchases of IFB Minute Meals.
Travel Portland Marketing Seminar - Targeting demographics vs. targeting beha...Kevin Bekker, MBA
Using behavioral targeting to target demographics is like using a horse to pull a hybrid vehicle. It works, but it's really not the best use of technology.
Using 1st and 3rd party data to target consumers is more actuate and cost effective then traditional methods. With behavior, we can identify consumers looking for products or services within the week of the activity taking place.
@kevinBekker
www.linkedin.com/in/kevinbekker104/en
plus.google.com/+KevinBekker
KevinBekker.com
Vol.2: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
Roger Hurni presents Marketing Through the Visitor Behavior Cycle at the Arizona Governor's Conference on Tourism. Learn the ins and outs of segmented customer marketing and how Off Madison Ave applied these learnings as the Arizona Office of Tourism's Agency of Record.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
The document discusses the rise of culinary marketing and how consumers have become highly "food-connected". It notes that people frequently discuss food topics and that terms like "foodies" no longer fully capture how engaged people are with food. It then provides examples of different types of food-connected consumers and discusses how brands can leverage this engagement through strategies like celebrity chef endorsements, social causes, social media presences, and television shows. Finally, it briefly touches on emerging food technologies. The overall summary is that food has become deeply integrated into popular culture and daily life, and culinary marketing has grown significantly as a result of this widespread consumer engagement and interest in food topics.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
Hispanics are more active online sharers than non-Hispanics, sharing nearly 5 times as often on average. They are also more influential, as shares by Hispanics are 35% more likely to be clicked on. Hispanics are more likely to share content about family, food, and culture. Younger Hispanic generations, known as Millennials, exhibit sharing behaviors more similar to other demographics, being more inclined to share on mobile and use platforms like Twitter and Pinterest. The study found a stronger correlation between online sharing and offline purchasing among Hispanics compared to non-Hispanics.
Hispanics are more active online sharers than non-Hispanics. They share content twice as often on average and their shares are 35% more likely to be clicked. Hispanics are more likely to share content about family, food, and culture. Younger Hispanic generations share behaviors are converging with their peers, with Millennials more likely to share on mobile. Sharing behaviors among Hispanics strongly correlate with purchase behaviors, with sharers of certain categories 50% more likely to purchase those products.
MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market.
A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions?
We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business.
This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.
Similar to Digital Culinary Trends in Czech Republic 2014 (20)
Die Mannschaft. Ein Social Media Listening Bericht über die deutsche Fußballn...SentiOne
Ziel des folgenden Berichts ist es, einen Einblick in die Meinung der Internetnutzer über die Deutsche Fußballnationalmannschaft („Die Mannschaft“), die Spieler und den Buzz rund um das DFB-Team zu bekommen.
Kanzlerin Merkel trifft auf Gamingwelt - wie das Netz reagiert | Social Liste...SentiOne
Was sagen die Sozialen Medien über den Besuch von Angela Merkel auf der gamescom2017? SentiOne zusammen mit Harvard engage Communications hat den Besuch der Bundeskanzlerin untersucht.
10 powodów dla których warto monitorować internet - webinarSentiOne
jak wykorzystać monitoring internetu, by optymalizować działania marketingowe i sprzedażowe?
gdzie w sieci znaleźć się mogą potencjalne ogniska kryzysów?
jak znaleźć grupy docelowe?
jak optymalizować działania komunikacyjne w oparciu o wiedzę pochodzącą z monitoringu?
Get real-life tips on online listening and learn how to:
- Find relevant online insights
- Engage with your audience
- Avoid social media crisis
- Improve your online communication
Wydarzenia kulturalne w social media - Polska 2015SentiOne
Badanie, którego celem jest sprawdzenie kto i gdzie wypowiada się na temat wydarzeń oraz jakie emocje towarzyszą Polakom piszącym o imprezach kulturalnych w sieci.
(na podstawie grupy reprezentatywnej - 170 imprez ze wszystkich województw).
Za pomocą SentiOne sprawdzono, gdzie internauci najchętniej dyskutują o polityce w kontekście wyborów parlamentarnych oraz komitetów wyborczych zgłaszających kandydatów do Sejmu Rzeczpospolitej Polskiej. Celem badania jest zweryfikowanie, czy istnieje korelacja pomiędzy liczbą wypowiedzi w sieci i ich sentymentem, a finalnymi wynikami wyborów. Dane wykorzystane w badaniu pochodzą z monitoringu wypowiedzi internautów na temat: wyborów parlamentarnych od 1 stycznia 2015 roku oraz komitetów wyborczych zgłaszających kandydatów do parlamentu od 1 września 2015 roku.
Monitoring wypowiedzi internautów na temat wyborów prezydenckich oraz poszczególnych kandydatów na urząd prezydenta Polski
Sprawdzenie gdzie internauci najchętniej dyskutują o polityce w kontekście wyborów prezydenckich oraz każdego z kandydatów
Sprawdzenie czy jest korelacja pomiędzy ilością wypowiedzi w sieci, a finalnymi wynikami wyborów prezydenckich
Zbadanie popularności i sentymentu wypowiedzi na temat poszczególnych kandydatów na urząd prezydenta Polski.
DrTusz to białostocka firma zajmująca się regeneracją tuszów i tonerów oraz ich sprzedażą stacjonarną i internetową. Tym, co wyróżnia markę na rynku jest możliwość skorzystania z szybkiej i darmowej dostawy. Aby kreować swój wiarygodny wizerunek, a także podkreślić wygodę korzystania z bezpłatnej dostawy, firma zdecydowała się wykorzystać monitoring internetu z SentiOne w celu nawiązywania relacji z potencjalnymi klientami oraz poszerzania swojej obecności w mediach społecznościowych.
Działania poza celami wizerunkowymi miały prowadzić do generowania nowych leadów sprzedażowych.
Dostosowanie formy wypowiedzi do kanału komunikacji - krótkie, utrzymywane w humorystycznej stylistyce tweety i merytoryczne, kompleksowe odpowiedzi na forach tematycznych - pozwoliło podkreślić zarówno swobodny charakter, jak i szerokie kompetencje w obszarze działalności DrTusza.
iFirma zajmująca się księgowością internetową zwróciła się do SentiOne, eksperta w dziedzinie monitoringu internetu w Polsce, z prośbą o przygotowanie wspólnej akcji, mającej na celu promowanie usług doradczo – księgowych.
Przez ponad 3 miesiące serwis ifirma.pl przy pomocy SentiOne wyszukiwał problemy i pytania zadawane przez przedsiębiorców i osoby zainteresowane założeniem firmy. Spośród tysięcy postów dotyczących prowadzenia własnej działalności, zamieszczanych przez internautów każdego dnia w sieci, pracownicy iFirmy wybrali za pośrednictwem SentiOne te najbardziej popularne.
W niniejszej prezentacji prezentujemy wyniki wspólnej akcji.
Raport Czym żyła Polska w 2014? Najważniejsze wydarzenia.SentiOne
Na początku tego roku instytut GfK przeprowadził badanie CAPIBUS na próbie ponad tysiąca respondentów, dotyczące wydarzeń zasługujących na miano najistotniejszych według nich w 2014 roku. Odpowiedzi ankietowani udzielali wprost ankietującym. Jednocześnie, SentiOne zbadało o których wydarzeniach pisano najczęściej w sieci w ciągu roku.
Polski eCommerce - Deklaracje zakupowe vs dyskusje w social mediaSentiOne
Celem badania jest:
• poznanieliczbyosób,któredeklarujązakupywInternecie
• sprawdzenie wolumenu dyskusji w social media o sklepach internetowych.
W badaniu połączyliśmy dwa rodzaje danych:
• dane deklaratywne zebrane na reprezentatywnej próbie polskich internautów w badaniu zrealizowanym techniką CAWI w ramach badania trackingowego, realizowanego od listopada 2013 do października 2014;
• spontaniczne dyskusje internautów z mediów społecznościowych o sklepach internetowych opublikowane w okresie 01.11.2013 - 31.10.2014.
Postanowiliśmy sprawdzić, które serwisy społecznościowe będą w Polsce najpopularniejsze w 2014 roku?
Raport zawiera odpowiedzi na pytania:
- Które media społecznościowe przyciągną nawięcej kobiet, a które mężczyzn?
- Które media mają potencjał, a które stają się coraz mniej popularne?
- Gdzie internauci publikują najwięcej treści?
- Na które serwisy społecznościowe warto zwrócić szczególną uwagę?
Infografika do raportu:
http://goo.gl/0P5dT7
Rynek monitoringu i analizy social media 2013SentiOne
Celem raportu było zbadanie aktualnego stanu oraz trendów na rynku monitoringu i analizy social media w Polsce.
Cel prywatny: postanowiliśmy przygotować niniejszy raport ponieważ, brakowało nam na polskim rynku podobnej publikacji. Rynek monitoringu i analizy social media,
choć jest jeszcze w bardzo wczesnej fazie to mniej więcej od roku obserwujemy jego bardzo dynamiczny rozwój. Mamy nadzieję,że niniejszy raport przyczyni się do dalszego rozwoju rynku i będzie źródłem ciekawych wniosków dla wszystkich graczy na rynku.
Raport pokazuje jak klienci w internecie odbierają ofertę ubezpieczeń AC/OC oferowanych przez polskie towarzystwa ubezpieczeniowe. Raport został przygotowany przez SentiOne - firmę oferującą profesjonalny monitoring internetu dla biznesu.
Jak wykorzystać monitoring internetu w Twojej firmieSentiOne
Z prezentacji dowiesz się:
- Dlaczego monitoring to już nie bajer a konieczność?
- Do czego możesz wykorzystać monitoring w swojej firmie?
- Co daje monitoring konkurencji?
- Jak pozyskiwać leady w internecie?
Monitoring oraz Nawigacja GPS w Internecie - Navigation trends prezentacjaSentiOne
Prezentacja z konferencji Navigation Trends 2013.
Prezentacja odpowiada na pytania:
- jak w Interencie dyskutuje się nt. nawigacji i monitoringu GPS?
- które marki są najpopularniejsze?
- gdzie w sieci szukać potencjalnych klientów?
- jakie potrzeby zgłaszają nasi klienci w internecie?
- jak ich pozyskać?
SentiOne to najlepsze narzędzie do monitoringu i analizy wizerunku marki w Internecie.
Dla PR-u monitoring internetu stanowi ochronę przed kryzysami wizerunkowymi, dla sprzedaży jest źródłem cennych leadów sprzedażowych, dla marketingu kopalnią wiedzy oraz insightów konsumenckich, a dla HR-u żródłem opinii o marce jako pracodawcy.
Główne zalety SentiOne to szybkość oraz zasięg. Opinie są zbierane natychmiast po ich publikacji przez autora, bez względu na miejsce, w którym zostały dodane. Dlatego system jest nieoceniony przy wprowadzaniu nowych produktów na rynek oraz śledzeniu aktualnych kampanii marketingowych, gdzie czas reakcji ze strony firmy ma kluczowe znaczenie.
Zapraszamy do zapoznania się z wynikami badania przeprowadzonego przez SentiOne.
Badanie zostało przeprowadzone w oparciu o monitoring internetu i dotyczyło reakcji internautów na wejście systemu Piano Media do rynek polski, czyli wprowadzeniu płatności za content dostępny online.
Przedstawiamy raport pt. "Biura podróży w Internecie" przygotowany wspólnie z 4P research mix.
Raport odpowiada na pytania:
Gdzie w internecie szukać opinii na temat biur podróży?
Które biura podróży są najlepiej oceniane?
Co ma wpływ na wybór oferty biura podróży?
Za co najbardziej, jako klienci cenimy biura podróży?
Przedstawiamy krótki raport podsumowujący rekację internetu na ogłoszenie bankructwa przez biuro podróży Sky Club.
Dane pochodzą z narzędzia do monitoringu internetu - SentiOne (www.sentione.pl).
2. CONclussions
Czech culinary digital landscape is evolving. Digital is becoming
part of our lives. Because of it, our culinary attitudes are
changing.
Cookbooksaremainsourceofrecommendationswhenitcomestoreliable
sourcesofrecipes (52% of cooking for family and 44% of those who cook
in pair).. Promotional communication based on branded cookbooks might
be an opportunity for food brands, both in digital and offline.
Although web portals remain the most important digital touchpoint for
culinarybrands,itisFacebookthemosttrendingone.Dependingonbrand
KPI`s, it`s worth either to build engagement around brand on Social Media
orawareness/salesthroughwebpage.ThosetwoKPI`sshouldbetreated
separately (Social Media don't drive traffic to webpages, search does).
Brandsshouldkeepinmindcommunicationtomales–basedonsimplicity
and time-efficiency. 46% of consumers, most often who cook in pair, are
interested in such content. However most of the content is created by
and for females.
In scope of social media cooking is a social event. There are only 17% of
those who prefer to cook alone. The rest of us cook either in pairs or for
their closest.
Engaging content on Facebook and pro-motherhood commercials on You-
Tube has the biggest potential of reach in digital.
3. Digital consumers i
up to 499 5.6 %
500 - 1999 13.5 %
2000 - 4999 11.1 %
5000 - 19 999 18.1 %
20 000 - 99 999 23.0 %
100 000 and more 28.8 %
15-24 y. o. 17.2 %
25-34 y. o. 31.3 %
35-44 y. o. 23.4 %
45-54 y. o. 13.7 %
55-64 y. o. 11.5 %
65 and more 2.9 %
Consumers in their mid-20
and mid-30 are most active
when it comes to cooking
online
Age distribution among those
who search for content
80.5 %
create
content
Although males are not active
on culinary websites, they
visit them (content
optimization)
Gender distribution, CAWI vs
Social Media data
19.5 %
search for
content
54.9 %
45.1 %
male
female
4. Digital consumers Ii
Cooking for the family
67% prefer to cook alone, 27% - together
with members of their family.
This is the only segment, with predominance
of women (60%)
They cook everyday or almost everyday
(45%).
Cookbooks are main source of recipes for
them (52%)
Cooking couples
They prefer to cook alone (54%) or with
their partners (43%).
These are rather men (54%).
They dominate in cities inhabited by more
than 100 000 people (34%).
Cookbooks are main source of recipes for
them (44%)
39% 38%
Culinary singles
The youngest segment (average age: 33
years).
They dominate in cities inhabited by more
than 100 000 people (32%).
Culinary websites are main source of recipes
for them (47%)
17%
5. Digital touchpoints i
web portals with recipes 50.1 %
web forums 30.0 %
TV shows 25.1 %
blogosphere 18.4 %
YouTube 5.3 %
cookbooks 51.9 %
peer recomendations 37.5 %
magazine 28.2 %
spontaneus decissions 20.6 %
Facebook 11.1 %
mobile applications 4.1 %
Cookbooks and web portals are most popular
sources of culinary inspirations in Czech Republic.
Where do you look for recipe?
n = 862
Google+ 0.4 %
Twitter 0.2 %
YouTube -0.3 %
web forums -6.5 %
Facebook 22.1 %
Instagram 0.2 %
Q&A sites -0.2 %
blogosphere -4.9 %
web portals -11.1 %
Facebook is the most trending digital touchpoint
in Czech Republic in terms of content.
Trend in culinary content creation
2014 vs 2013
6. Digital touchpoints Ii
Recepty.cz 1 500 000
Labuznik.cz 610 000
Receptyonline.cz 450 000
Tradicnirecepty.cz 160 000
Cuketka.cz 100 000
Vareni.cz 1 800 000
Toprecepty.cz 1 400 000
Apetitonline.cz 500 000
Ekucharka.net 160 000
Mamincinyrecepty.cz 120 000
Most popular culinary web portals generate more
than 1 million visits on a monthly basis
Most popular culinary web portals
estimated visits in September, data by SimilarWeb
Social
4.5 %
Search is the most important source of traffic.
Two portals generate high traffic from Social Media.
Sources of traffic on top10 most popular culinary
web portals, data by Similar Web
Direct
10.2 %
Refferals
3.7 %
Search
81.5 %
7. DIgital cooking I
Cooking is becoming more and more popular among digital consumers in Czech Republic, especially
when it comes to cakes, pancakes and muffins. Regular meals are currently less often searched for.
During last 12 months the most popular recipes were sweets, however among top10 recipes there
were regular meals (usually healthy recipes) such as recipes for sweet potatoes, lentil soup or kale.
2005 2007 2009 2011 2013
Makronky recept
Bulgur recept
Koblihy recept
Cupcakes recept
8. Digital cooking ii
But Italian cousin and meat
meals are gaining in popularity
Trend in discussion on recipe
categories, Q3 2014 vs total
Cakes and vegetarian meals
are most popular in Social
Media
Most often discussed recipe
categories, X 2013 – IX 2014
Average monthly number of
searches in Google
Italian cousin and vegetarian
dishes are most often
searched
vegetarian dishes 970
soups 590
appertizers 420
salads 210
bread 20
cakes & desserts 680
meat 240
pasta & pizza 900
sauces and dips 160
side dishes 10
fish and seafood 210
-15.8 %
-0.6 %
1.8 %
-1.4 %
1.5 %
-5.9 %
10.0%
9.6 %
1.6 %
-2.1 %
vegetarian dishes
soups
appertizers
salads
bread
cakes & desserts
meat
pasta & pizza
sauces and dips
side dishes
fish and seafood 1.3 %
vegetarian dishes 20.1 %
soups 6.0 %
appertizers 5.4 %
salads 3.3 %
bread 2.3 %
cakes & desserts 34.3 %
meat 13.6%
pasta & pizza 5.7 %
sauces and dips 5.3 %
side dishes 2.8 %
fish and seafood 1.2 %
9. Digital brands
174 372
131 532
222 629
NestleBabyClub 670 431
Sunar 349 155
BohemiaChipsCZ 218 963
MistrTicTac 135 056
ReceptyNaKazdyDenCZ 75 808
Nutrilon Česká republika 1 011 069
Kofila Česko a Slovensko 389 539
Lay’s STRONG 221 482
Vykutálená Fidorka 158 497
Skittles Česko Slovensko 118 932
162 370
127 894
Sweets and ice cream brands are the most
engaging culinary category on Facebook.
Local Fans on Facebook, accoroding to
Socialbakers in October 2014
Content aimed at mothers who are looking for
products for children is most popular on YouTube
Number of views on YouTube, accoroding to
Socialbakers in October 2014
Lentilky
Chupa Chups
Zmrzlina Míša 99 119
Bohemia Chips 53 621
JOJO CZ/SK 42 787
Milka
Kinder Bueno
Tic Tac
Fidorka 62 674
Granko 46 207
Margot tyčinka 35 855
Bobíkův svét 32 887
Mentos 31 040
Vitana. Žijte s chutí. 30 467
Moje Zlaté 29 722
Studentská Pečeť 39 368
Pečení je radost 35 566
Hami Česká republika 32 508
Carte D’ Or 30 745
Recepty na každý... 29 955
sweets
snacks
ice cream
regular meals
for children
10. ABOUT IRCENTER
IRCenterisaresearchandconsultancyagencyspecializingindigitalmarketing.
Our core services regard combining traditional research techniques
(CAWI, IDI, FGI etc.) with monitoring of Internet users activities.
We operate in: Poland, Czech Republic, Hungary, Romania, Germany,
Holland, France and Russia.
We use latest research digital solutions.
We analyze both declarations and spontaneous behavior.
We make use of social and mobile solutions.
We provide actionable solutions.
11. ABOUT sentione
FirstSocialMediaListeningFocusedonEurope
Real-time Consumer Ins
Social Media Analytics
Reputation Management
Online Customer Service
Wemonitor:
Articles and Reviews
Forums and Blogs
Social Networks
News Sites
Microblogs
and many others...
StartyourfreeSentiOnetrialToday!
Visitwww.sentione.com
12. keynote i
Marcin Krzosek
Managing Director
IRCenter
In the passing year we've had a chance to learn a lot more about
Czech culinary internet which in some aspects turned out to
have strong distinguishing features in comparison to other CEE
countries. What struck us most was the big/high share of young
people - cooking for themselves - who much more often than
others use internet while cooking. Based on projects run by us in
social media appears, we were able to create a picture of those
who use their platforms to engage this young audience. Here lies
themaindistinctionofCzechs.ContrarytootherCentralEuropean
nations,youngCzechsfollowmediadevotedtohealthylifestyle.In
other CEE countries, the subject is taken up mainly by older users.
What is more, Czechs favorite sports also distinguish them from
others: teenage girls prefer fitness, while teenage boys usually go
to the gym. Poles, Romanians or Hungarians, if they are interested
insports,theychoosebikingorrunning. Thisfactmayhaveasignifi-
cant influence on the effectiveness of standardized regional mar-
ketingactivationsorcommunicationstrategyofnutritionbrands,
aimed at the growing segment of digital users.
13. keynote ii
Our Czech internet research is gaining its momentum. We listen
whatCzechsaresharingonlinewhilesearchinginformationforour
customers. We do this to better understand the nature of Czech
social media.
SentiOne and IRCenter decided to conduct a joint study that would
lead to a better understanding of where and when the Czechs
share their opinions on culinary topics.
Our analysis confirmed the stereotype - it’s mostly women who
use to talk about culinary topics online. Men in the internet don’t
like to share their kitchen insights. However the results of beer
online discussion monitoring are quite different - over 70% of
opinions were written by men in the past year.
Czechs are mainly discussing recipes on Facebook, less on portals
and internet forums, and little on culinary blogs. As far as time is
concerned, Czechs are mostly discussing culinary topics during
winter months i.e. December and January and the least in August.
Professional social media monitoring is vital both for any digital
strategy implementation and for successful online communica-
tion activities. The internet and social media have become a force
that cannot be ignored by brands anymore.
Kamil Bargiel
CEO
SentiOne
14. Digital culinary
In the Czech Republic there are over 7,8 million Internet users. Among them 4,7 million users
(64%) look for new recipes at least once a month. Majority of them are interested in inspirations.
These people constitute a target group for FMCG and Horeca companies and can be reached by
various digital channels of communication. Wantknowmore?Contactus!
X 2014