Mark concentrates his forces on the development of projects combining creative media and digital technologies. In this talk, he will focus on the strategic connections towards international markets.

1. Crea%vity
and
technology
Explorers
Fes%val
Lisbon,
Nov
2013
1

2. 60
50
Press
TV
40
Internet
Outdoor & Transport
30
Radio
Cinema
20
10
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
0
“Our
conclusion:
The
vast
majority
of
all
growth
generated
by
today’s
crea%ve
sector
is
digital.
Digital
is
and
will
be
at
the
heart
of
the
sector’s
future.”
Booz
&
Co
“Digital
Future
of
Crea3ve
UK
report”
2013

4. SANDBOX
BOOKS & PRINT
Exploring the digital opportunity
“We suffer for lack of utopian
ideas around which to
organize competing images
of possible futures.”
Alvin Toffler – Future Shock 1970

5. 1
DISRUPTIVE NOT
DESTRUCTIVE
Dollar Princess
A digital publishing industry changes
shape and process but not necessarily its
core tasks – production and distribution
for example continue, just radically
altered. The fundamentals of an audience
desiring a user experience which
satisfies their immediate need, whether
information or entertainment, remains.
SANDBOX BOOKS & PRINT

6. 2
COHERENCE
IS KEY
Writer on the Train
Just because digital allows you to add
scale, content and interactivity, it doesn’t
mean you should. The essential element of
a coherent “narrative” or path generated
by an authorial or curatorial “voice” is
not changed, interactivity in itself is not
enough. You can afford users an immediacy
of connection and discoverability, but
people like structure.
SANDBOX BOOKS & PRINT

7. 3
ADOPT
NOT ADAPT
These Pages Fall Like Ash
The potential of digital to change modes
of interaction with text or content, or
experiment with form and marketing, is
fundamentally a creative opportunity.
Simply re-purposing work for a digital
platform misses that potential entirely.
Create new “native” works which
incorporate the possibilities for extension.
SANDBOX BOOKS & PRINT

8. 4
CONTEXT AND
CONNECTION
Book Kernel
Photograph/project credit
Technology allows the creative adoption
and interpretation of other inputs to
add context, connection, relevance (and
magic). This could be location, movement
or even biometric feedback, changing
interaction and driving an entirely new
layer of audience immersion, producing
compelling original experiences.
SANDBOX BOOKS & PRINT

9. 5
VALUE OF THE
PHYSICAL
Jekyll 2.0
Photograph/project credit
A digital future does not by necessity
negate a physical product – in fact it may
do the opposite. Physical publication
still bestows a validation and embodies
an expression of value, and the clever
combination of both digital and physical
– playing to the separate strengths of
each medium – generates commercial and
creative potential.
SANDBOX BOOKS & PRINT

11. Insert
incuba%on
slide

17. “WE ARE EXPLORERS”

19. Mark
Leaver
UKTI
crea%ve
/
digital
adviser
mark.leaver@uk%specialist.com
+44
7884
490937
@mark_leaver
19