The Digital Commerce Engine 6.5 is a comprehensive solution designed to monetize digital goods and manage subscriptions across various platforms and touchpoints. It features high-performance capabilities, integration flexibility, and supports advanced commerce functions such as customer profile management, personalized experiences, and dynamic pricing. The platform aims to improve revenue generation and customer engagement by providing a robust foundation for digital commerce operations.

1. Digital Commerce Engine™ 6.5
Introducing the most powerful, integrated EP release ever
Confidential and Proprietary

2. Introducing the Digital Commerce Engine 6.5
• The most powerful, integrated Digital Commerce Engine ever
• One unified set of enterprise-grade capabilities
1. Monetize digital goods and content across all touchpoints
2. Generate recurring revenue with robust subscription management
3. Deliver commerce into every device, touchpoint, customer experience
• Strategic capabilities optimized to drive revenue, engagement
• Reliable, high-performance foundation capabilities
• Class-leading performance, efficiency, and cost effectiveness
• Class-leading flexibility and ease of integration

3. The full range of digital commerce capabilities
Market Requirements per industry analysts Digital Commerce Engine
• Time-based access to products and services1 
• Metered consumption for products and services1 
• In-product/app purchases1 
• Marketplaces for digital products and services1 
• Anytime, anywhere access on any touchpoint1 
• In-context commerce consistent across devices1 
• Advanced cross-selling and bundling1 
• System of record for subscriptions and entitlements1 
• “Open Commerce” APIs1 
• Hosted or SaaS subscription management service2 
• Optimized marketing based on subscription data2 

4. The full range of digital commerce capabilities
Market Requirements per industry analysts Digital Commerce Engine
• Customer experiences based on subscription data2 
• One platform for subscription, usage, billing, 
entitlement, content, and delivery management2
• Commerce-as-a-Service solution3 
• Foster and propel internal innovation3 
• Empower external partners, agencies, and 
independent teams to build customer applications3
• Reduce risk and TCO by offering effective APIs3 
1: Market Overview: Digital Commerce Solutions 2011, Peter Sheldon, Forrester Research Inc., Nov 2011
2: Building a Strategy for the Subscription Economy, Chris Fletcher, Gartner Inc., Apr 2011
3: The Agile Commerce Platform, Brian Walker, Forrester Research Inc., Oct 2011

6. Spotlight on Subscriptions and Billing
• The only enterprise solution that combines advanced commerce
with end-to-end subscription management
+

7. Spotlight on the Digital Commerce API™

8. Spotlight on the Digital Commerce API™
Technical Characteristic Benefit
Level 3 REST - Strict HATEOAS • Simple to build apps or embed in code
• Lightweight payloads and clients
Hypertext As The Engine Of Application State
Patent-pending framework • Simple controls – GET, POST, DELETE
• Advanced commerce has never been this easy
Integrate with plain language • Work with nouns and verbs of commerce
• Decouples clients from enterprise processes
Massively scalable • Scales beautifully in all dimensions – client
capabilities, performance (linear scale >98%)
Patent-pending technology is • Intrinsically secure, scoped to users
perfect for ecommerce use cases • Optimized resource bundles for amazing app
responsiveness (200-2000ms)
• Resources to enable secure instant-on and
offline commerce

9. Spotlight on the Digital Commerce API™
Commerce Capabilities Digital Commerce API
• Customer profile management 
• Customer purchase history 
• Anonymous and authenticated customers 
• Digital or physical products, options, and assets 
• Product bundle merchandising 
• Product discovery - searching 
• Product discovery – browsing and navigation 
• Dynamic personalization 
• Shopping cart processes 
• Checkout and payment processes 
• Enterprise performance comparable to Storefront 

10. Praise for the Digital Commerce API™
“Using EP you can define and execute against any vision of commerce
whether it involves physical or virtual goods, with any type of pricing, offers
or subscriptions that enable purchasing of these products on truly any
platform or any device, in a myriad of ways only limited by your imagination.
- APIEvangelist.com
“The Digital Commerce API allows
developers to utilize the capabilities of
the company’s Digital Commerce Engine
to simplify integrations required to
monetize applications for any platform.”
- Software Developer Times
“I have seen the future of REST … They really deliver a sexy API.”
- Kin Lane, ProgrammableWeb

11. Spotlight on Performance
• Digital Commerce API peak throughput increased almost 300% to
4,000 unique transactions/min – sizing up with minimal impact
• Near-instantaneous response times
• Almost perfect linear horizontal scale (efficiency) of 98%

12. Digital Commerce Engine 6.5 ™
Demonstrations and Applications
Confidential and Proprietary

13. Digital Commerce Engine 6.5
™
Bringing It Together
Confidential and Proprietary

14. The Digital Commerce Engine 6.5 monetizes relationships

15. The Digital Commerce Engine evolution
• Digital Commerce
API introduction
• Subscriptions I • Maven-based
• Basic Bundling • Advanced software
Complex Bundling management
• Dynamic
• UI Theme Mgmt • Solutions for your
Personalization • Advanced Search
• Configuration and Filtering industry
• Differential
• Multi-Store Management
• Multichannel Cart
Pricing
• Gift Certificates • Import-Export
• Limited-use • Enhanced
Utilities
• CSR Tools Promos Performance
• Enhanced
• Improved • Staging
Performance
Billing and
• Enterprise
Payment
Scalability
2007 2008 2010 2011 2012
6.0 6.1 6.2 6.3 6.4

16. The Digital Commerce Engine 6.5 brings it together

17. The Digital Commerce Engine 6.5 for your industry

18. Questions
For more on-demand digital commerce resources
http://www.elasticpath.com/resources
info@elasticpath.com
+1 800 942 5282 in North America
www.elasticpath.com
Confidential and Proprietary