The album cover uses visual elements and extras to appeal to audiences and promote the boy band. It features all five band members prominently on the front to emphasize their genre. Buying the deluxe version provides bonus tracks and band photos to entice fans. The designs, colors, and band members' serious expressions reflect the album's themes of love changing from hot to cold. Across the cover, spine, and inside panels, consistent branding and credits further advertise the band and record label.