The document discusses the design choices for album packaging. It describes using an extract from the song title "Wall of Arms" and a close-up image of a doll to create intrigue. Effects were used to make elements look like parts of a scrapbook or old photographs to relate to images in the music video and appeal to an alternative target audience. The color red is used throughout the packaging and in the video to link the elements and represent themes of passion and danger.

1. Despite our original intention to include all We used a ‘sticky tape’ photoframe effect from Paint Shop Pro 9
the lyrics written in handwriting-style font in order to give the appearance of a scrap book. This relates to the
on this panel like a journal, we found that photos which the girl sticks on the wall in the video and the use
this looked too cluttered. We have instead We used a close-up image of the doll in indirect of the image of the boy and girl on the front which also appears to
used an extract from the title song- “Wall address, making it appear as if it is looking at be stuck down. The slanted angles of the ‘photos’-which are
of Arms” something. This creates intrigue and a voyeuristic made to look as if they have been taken on an old-fashioned
element. As it will be almost entirely obscured by camera- and the makeshift style of the tape connotes the
the CD, it will shock the audience and create an rebellious nature of the indie genre, which appeals to the
enigma ‘alternative’ target audience
The music of artists who are
The colour red is the main motif that links the three texts together and creates solid
signed to a record label is
intertexuality. Red has connotations of danger, love and passion. Thisis acontrasted
copyright, and it is requirement
with the ‘innocent’ appearance of the girl on the front cover, as she that this is in a
of the industry is dressed stated
white jacked- which connotes purity and innocence. on the digipak a large amount of
We have used
red on the inside of the digipak, in the colour of the panels themselves, the doll’s tshirt
and the images from the video, which link to the red text in the magazine. This
contrasts with the muted colours of the outside panels, in a similar way that the red
room in the video contrasts with the lightness of the park outside