The document discusses drafts of a digipak cover for an album. It notes that the cover will be for an album instead of a single, as the song is part of an album. After reviewing covers in the genre, which typically feature photos of the artist, the author decided on a minimalist design with just the artist and album name on a black background. This was chosen because the album has more of a political statement than others in the genre. The drafts of the cover are then presented over the next nine slides.

1. DIGIPAK FRONT COVER
DRAFTING
MICHAEL BADDELEY

2. DRAFTING REASONING
Throughout the next 10 slides I have placed my mock ups for the ancillary
product that I am required to make. Before creating the product I decided
that I was going to make a cover for the album in which the song is on
instead of having it as a single.
After looking at many different covers for albums in this genre I decided that
I was going to try and keep the cover very minimalistic. I studied many
different covers, including the original artwork for this particular album, and
the general theme was to have a shot of the artist taking up most of the
cover with the name of the artist and album title underneath. However, the
cover for this album was just a see through cover with a piece of red gaffer
tape over the seal.
I feel like this album is different from most albums in this genre and needed
something a lot different. I believe that this album has more of a political
statement to it than others in this genre so instead of having a shot of the
artist on the cover I decided to make it like a formal piece and have just the
artist name and album name on a black canvas. I will also try and make the
statement about how it doesn’t matter about the cover as it’s all about what
is on the CD.

3. DRAFT 1

4. DRAFT 2

5. DRAFT 3

6. DRAFT 4

7. DRAFT 5

8. DRAFT 6

9. DRAFT 7

10. DRAFT 8

11. DRAFT 9