The document discusses different genres of music videos and provides examples for each genre. For rap videos, it notes they typically feature artists repping their hometowns and wearing popular brands. It gives A$AP Rocky's "Peso" video as an example. For rock videos, it states they often show bands performing at concerts or house parties with dancing, like Enter Shikari's "Sssnakepit." Finally, it mentions pop videos aim to appeal to younger viewers, such as Jessie J's "Nobody's Perfect" which uses an Alice in Wonderland theme.

1. Rap video genre
• A$AP Rocky – Peso is an example of rap video. In a
typical rap video we would expect to see the
person in a area that is relatively rundown and
relate to the lyrics. An example of this is A$AP
Rocky’s Peso where “repping” his home town
Harlem. In the video this is exactly what A$AP and
his friends do. They also wear main labels such as
Adidas which is also something you would expect
to see in this type of video.

2. • Kanye West & Jay Z – No Church In The Wild. This is
a great example of a typical Hip-Hop video. This is
because in a video in this genre you would expect
to see a short anecdote that also links to the lyrics.
In this video there is a short anecdote of the
people vioting and fighting back against the police.
An example of a r&b video is Keri Hilsons “Knock
You Down” which is also an anecdote of a love
triangle.
Hip-Hop & R&B video genre

3. Rock genre video
• Enter Shikari – Sssnakepit. Many rock videos are of
gigs that the bands have played. Another video
that they do are bands playing at house parties
with the teenagers around them dancing
around, thus making Sssnakepit a prime example of
a rock video. Many people would expect to have a
high energy, this is also the case in the video by
Enter Shikari.

4. Pop video genre
• Jessie J – Nobody’s Perfect. This is a good example
of a pop video as they are meant to appeal to the
younger generation. This applies to it as it uses the
story of Alice in Wonderland to get the message of
“Nobody’s Perfect” as they are all different same as
everyone in real life. It also deploys the message
that people shouldn’t listen to everyone else's
opinion of them as everyone is an individual.