Digipak
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The document shows an image of a hand with the letter 'V' drawn multiple times. It announces that Maroon 5's hit single 'Maps' is featured. Below are listed the song titles from Maroon 5's album 'V' in order, with the album title and record label at the bottom.
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The Different Camera Shots
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Rushes log
This document contains a rushes log for a music video production. It lists 48 video clips ranging from 2 seconds to 1 minute and 45 seconds in length, with descriptions of the scenes and a comment on whether each clip is likely to be used in the final production. The majority of clips involve the actress lip syncing lyrics, interacting with cutouts on her wall collage, or moving through the location.
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Critical and contextual studies film analysis
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General conventions of a music video
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The music press institution
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- Institution - Refers to companies that own music magazines, websites, radio stations etc. and the business side of the music press industry.
- Independent - Refers to smaller companies that own just one or a few music publications and are not part of a larger media group.
- Mainstream - Refers to large media companies that own many popular music and other publications with broad audiences.
- Multi-platform - Refers to companies that own music content across different platforms like websites, magazines, television, radio etc.
- Cross-promotion - Advertising one owned media platform (e.g. a magazine) on other owned platforms (e.g. website
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Camera Shots
The 180 degree rule states that a camera cannot cross an invisible line between subjects when filming, or it will show the opposite perspective. Matching on action uses two cameras filming over the shoulders of different people to show their point of view of each other. Match on action and cutaways are techniques to maintain continuity when changing camera angles or inserting additional shots into a scene.
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The Basic rule to filming with examples of Match on Action , Cutaway, Shot Reverse Shot and the 180 Degree Rule
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This document contains a list of 44 video shots taken for a film project, with timecodes indicating the in and out points of each shot and a description of whether the shot was usable or not. Several shots were deemed unusable due to issues like actors forgetting lines, tripping, moving too fast, or having unauthorized people or objects in the frame. However, many shots involving an actor running or jogging with enthusiasm were deemed successfully captured.
Rushes log
This document contains a rushes log for a music video production. It lists 48 video clips ranging from 2 seconds to 1 minute and 45 seconds in length, with descriptions of the scenes and a comment on whether each clip is likely to be used in the final production. The majority of clips involve the actress lip syncing lyrics, interacting with cutouts on her wall collage, or moving through the location.
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This scene from Now You See Me 2 features four compatriots trying to pass a playing card containing a computer chip between each other without being detected by security guards searching the room. A variety of shots including close-ups, over-the-shoulder shots, and shot reverse shots are used to follow the card's movements. Match cuts and eye line matches between shots build tension as the card changes hands. The filmmakers use extensive camerawork and editing to transform a brief sequence into a five-minute scene that keeps audiences engaged in finding out whether the compatriots succeed before the guards discover the card.
General conventions of a music video
Codes and conventions in music videos are the techniques used to construct meaning and connect with audiences. There are two main types - technical techniques related to filming and editing, and symbolic techniques related to meaning conveyed by colors, costumes, etc. Common conventions include lip syncing, using bright colors in pop videos and darker tones in rock, narrative storylines that relate to lyrics, and authentic-looking solo or group performances. The visual director chooses shots, angles, and other elements suited to the genre, artist, and song.
The music press institution
Here are definitions of the key terms:
- Institution - Refers to companies that own music magazines, websites, radio stations etc. and the business side of the music press industry.
- Independent - Refers to smaller companies that own just one or a few music publications and are not part of a larger media group.
- Mainstream - Refers to large media companies that own many popular music and other publications with broad audiences.
- Multi-platform - Refers to companies that own music content across different platforms like websites, magazines, television, radio etc.
- Cross-promotion - Advertising one owned media platform (e.g. a magazine) on other owned platforms (e.g. website
Music labels
The Universal Music Group is the largest music producer in the world, headquartered in Santa Monica. It owns labels like Interscope, Capitol, and Republic and represents artists such as Taylor Swift, Rihanna, and U2. Sony Music Entertainment is an American music corporation owned by Sony Corporation of America, founded in 1929. It owns labels like Columbia, Epic, and RCA and artists include Justin Timberlake, Shakira, and Pitbull. Warner Music Group is also known as Warner Music, the largest American-owned music conglomerate worldwide, owning labels like Atlantic Records and representing artists such as Bruno Mars and Ed Sheeran.
Analysis of previous students’ work
Zoe analyzed a previous student's music video project to help inform her own work. The analyzed project focused on narrative and used a simple style. Through researching music video history and existing videos, the student created an effective narrative using basic costumes, props, and locations. Zoe learned the importance of research and extensive planning to create a successful music video that tells a relatable story.
How did you use media technologies in the construction and research (4)
Technology played a key role throughout the construction, research, planning, and evaluation stages of the student's coursework. A blog was used to upload work in various formats and allow for easy navigation and revision. Google, YouTube, and Wikipedia were heavily used for research. Surveys and social media enabled audience feedback. A DSLR camera was used to film footage, utilizing manual settings and lighting techniques. Adobe software like Premiere Pro and After Effects were used to edit footage and add stabilization. InDesign was used to design final packaged products consistently.
Props List
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1) A hooded coat, with the hood up at the beginning to conceal the person's identity and gradually being lowered throughout the video.
2) A scrapbook to show the character looking through past memories and photos to try and trigger recollections of who they used to be.
3) An iPhone to express the idea of the character trying to find directions by calling others or using maps, but finding barriers to doing so.
The props are intended to help portray the theme of self-discovery in a minimalistic way.
Analysis of genre and artist (2)
Maroon 5 is an American pop rock band originally formed in 1994 in Los Angeles called Kara's Flowers. The band released one album under that name in 1997 to a tepid response before changing their name to Maroon 5. Pop rock blends catchy pop melodies and lyrics with guitar-based rock music, though definitions vary. Maroon 5's early work was discovered at a 1997 beach party, leading them to sign with Reprise Records and producer Rob Cavallo.
Similar Product Research
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Filming and editing schedule (3)
This document outlines the filming and editing schedule for a project from October through February. It details various planning tasks in October, multiple attempts at filming in November that were unsuccessful or needed retakes, and the importing and initial editing of footage in December. Further filming was done in January, and editing continued through February.
Mock rewrite
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General conventions of a music video
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Question 1b
This document discusses several key concepts for planning a music video: genre, which provides elements for audiences to recognize; narrative, which can take the form of a story; representation, which is how something is portrayed; audience, which interprets and makes meaning from media; and media language, which refers to the symbolic communication methods within media. It emphasizes considering these concepts, like genre and narrative, when selecting camera angles, shots, locations, and other production elements.
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Product research
This document summarizes and analyzes the packaging and promotional materials for several music albums.
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The next section analyzes magazine advertisements. One for Stereophonics features a moody image reflecting their album's theme. Green Day's ad uses punk-inspired colors and imagery to promote their single from "American Idiot." Both ads effectively promote the artists and albums through consistent branding.
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Questions 1 & 4
The document discusses the use of media technologies in the construction, research, planning and evaluation of a media production project. It describes how the student used the internet and blogging platform Blogger extensively for research, to upload work, and gain feedback. Survey Monkey was used to collect audience feedback. Adobe software like Premiere Pro and After Effects were used for video editing and effects. A Canon DSLR along with lighting equipment was used to film high quality footage. Overall, various technologies played a key role at every stage of the project.
Question 3
The document discusses feedback received from an audience on a music video and two related promotional products. A questionnaire with 10 questions was used to collect quantitative data on views of the video, digipak, and magazine ad. Interviews provided more in-depth qualitative feedback. Based on the feedback, adjustments could be made to the questionnaire to collect demographic info like gender and age range. Conducting prior research on the target audience of the music genre helped in creating products to appeal to that demographic.
Question 1
In what way does your media product use, develop or challenge forms and conventions of real media products?
Question 2
The combination of the music video, magazine advert, and digipak created for Maroon 5's song "Maps" is effective because they follow consistent brand guidelines. The guidelines include using the same font, color scheme, and incorporating lyric cards from the song. This creates a cohesive identity across all products. The magazine advert and digipak complement the music video by further promoting the album and song. Audience research was also conducted to ensure the video entertained the target demographic through various camera techniques that make the viewer feel like part of the experience.
Digipak (3)
The document shows a hand with many 'V' symbols drawn on it, advertising Maroon 5's album featuring the number one single "Maps". Below is credits for the album, listing Ryan Tedder, Benny Blanco, Noel Zancanella, and Ammar Malik as producers and lyricists. It also thanks friends, family, and their label for support in producing their fifth album.
Production diary problems along the way
The document describes three main problems encountered during the planning and production of a music video:
1) Coming up with an idea took until January 2015, though early planning allowed more focus on production. Inspiration came from two lyric videos with similar narratives.
2) Some video shots were too long at nearly 50 seconds, when typical music videos use shots of 5 seconds or less. The shots were chopped up and flipped to seem more frantic.
3) Exporting was initially prevented because After Effects was trying to save to a nonexistent disk cache. Relinking footage in Premiere after adjustments allowed successful exporting.
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Music labels
The Universal Music Group is the largest music producer in the world, headquartered in Santa Monica. It owns labels like Interscope, Capitol, and Republic and represents artists such as Taylor Swift, Rihanna, and U2. Sony Music Entertainment is an American music corporation owned by Sony Corporation of America, founded in 1929. It owns labels like Columbia, Epic, and RCA and artists include Justin Timberlake, Shakira, and Pitbull. Warner Music Group is also known as Warner Music, the largest American-owned music conglomerate worldwide, owning labels like Atlantic Records and representing artists such as Bruno Mars and Ed Sheeran.
Analysis of previous students’ work
Zoe analyzed a previous student's music video project to help inform her own work. The analyzed project focused on narrative and used a simple style. Through researching music video history and existing videos, the student created an effective narrative using basic costumes, props, and locations. Zoe learned the importance of research and extensive planning to create a successful music video that tells a relatable story.
How did you use media technologies in the construction and research (4)
Technology played a key role throughout the construction, research, planning, and evaluation stages of the student's coursework. A blog was used to upload work in various formats and allow for easy navigation and revision. Google, YouTube, and Wikipedia were heavily used for research. Surveys and social media enabled audience feedback. A DSLR camera was used to film footage, utilizing manual settings and lighting techniques. Adobe software like Premiere Pro and After Effects were used to edit footage and add stabilization. InDesign was used to design final packaged products consistently.
Props List
The document outlines several props that will be used in a music video to convey a narrative of being lost and trying to find yourself. The props include:
1) A hooded coat, with the hood up at the beginning to conceal the person's identity and gradually being lowered throughout the video.
2) A scrapbook to show the character looking through past memories and photos to try and trigger recollections of who they used to be.
3) An iPhone to express the idea of the character trying to find directions by calling others or using maps, but finding barriers to doing so.
The props are intended to help portray the theme of self-discovery in a minimalistic way.
Analysis of genre and artist (2)
Maroon 5 is an American pop rock band originally formed in 1994 in Los Angeles called Kara's Flowers. The band released one album under that name in 1997 to a tepid response before changing their name to Maroon 5. Pop rock blends catchy pop melodies and lyrics with guitar-based rock music, though definitions vary. Maroon 5's early work was discovered at a 1997 beach party, leading them to sign with Reprise Records and producer Rob Cavallo.
Similar Product Research
The document discusses how the music video for Vance Joy's song "Riptide" effectively illustrates the lyrics through imagery. It analyzes several scenes from the video, showing how they represent specific lyrics. For example, an opening scene of a woman in a dentist's chair represents the lyric "I was scared of dentists and the dark." Throughout the video, close-up shots are used to highlight emotions and emphasize the meaning of the lyrics. The document examines how the video takes the lyrics literally to tell a story that portrays the singer's relationship with a woman who has gotten into trouble.
Filming and editing schedule (3)
This document outlines the filming and editing schedule for a project from October through February. It details various planning tasks in October, multiple attempts at filming in November that were unsuccessful or needed retakes, and the importing and initial editing of footage in December. Further filming was done in January, and editing continued through February.
Mock rewrite
Zoe Ramsdale-Clark discusses the role of digital technology and creativity in producing her foundation and advanced portfolios over two years. She used the internet for research, Adobe InDesign to design a music magazine, and Adobe Premiere and YouTube tutorials to edit her music video. A Canon DSLR camera was used to take photos for the magazine and film footage for the video, allowing creative decisions based on her target audience.
General conventions of a music video
There are several conventions generally used in music videos regarding camera shots, movement, angles, props, costumes, and performances. Visual directors choose shots and camerawork suitable for the genre and song, such as close-ups in slow songs and wide shots for upbeat songs featuring bands. Props and costumes are also carefully selected to fit the artist and genre. Additional conventions include using lip syncing, colors reflective of the genre, and narrative or performance elements paced to the song.
Key Concepts Analysis
This document summarizes key concepts related to music magazines, including their codes and conventions, audiences, expectations, representation of genres like indie music, and business institutions. It discusses how magazines attract and sustain audiences through covers, freebies, competitions, and social media. Magazines make money from both readers and advertisements. Their wider assets that help circulation include TV, radio, festivals, concerts, and merchandise. Institutions ensure sustained audiences through various business models that incorporate popular mediums like events and award shows.
Question 1b
This document discusses several key concepts for planning a music video: genre, which provides elements for audiences to recognize; narrative, which can take the form of a story; representation, which is how something is portrayed; audience, which interprets and makes meaning from media; and media language, which refers to the symbolic communication methods within media. It emphasizes considering these concepts, like genre and narrative, when selecting camera angles, shots, locations, and other production elements.
Film magazine planning powerpoint
The document proposes a film magazine aimed at 16-24 year olds from social grades A to C1. The magazine, called "Film Fanatics", will have a monthly release at around £3 and focus on the horror genre. It will include interviews, behind-the-scenes photos, and reviews of both horror and other genre films. The magazine will use a blue, red, black, and white color scheme to appeal to both male and female readers. The first issue will feature an interview with the lead actor from an upcoming horror blockbuster and include chances to visit cities around the world.
Product research
This document summarizes and analyzes the packaging and promotional materials for several music albums.
The first section examines digipaks for albums by Rihanna and Katy Perry. Both feature provocative images of the artists that may not be suitable for younger audiences, despite Perry appealing to wider demographics. Color schemes and imagery carry symbolic meanings that relate to the music.
The next section analyzes magazine advertisements. One for Stereophonics features a moody image reflecting their album's theme. Green Day's ad uses punk-inspired colors and imagery to promote their single from "American Idiot." Both ads effectively promote the artists and albums through consistent branding.
Overall, the document discusses how packaging
Narrative Theory (Postmodernism)
The document discusses various narrative theories and theorists that are relevant for evaluating media productions. It describes key concepts of narrative like story, discourse, diegesis, and verisimilitude. Theories covered include Todorov's 5 stages of narrative, Propp's character archetypes, and Campbell's monomyth structure. The document reinforces that narratives across cultures generally have common structures and use binary oppositions. It emphasizes distinguishing narrative structure from theme or ideology.
Music channels and festivals
MTV is an American cable television channel known for airing music videos. It launched in 1981 and aired the first music video "Video Killed the Radio Star". MTV also hosts the annual Video Music Awards. 4Music is a UK music channel owned by Channel 4 that airs music countdown shows and has stages at festivals. V Festival is an annual UK music festival held in August on two stages in different locations over two days, featuring artists like Coldplay, Kasabian, and Taylor Swift. Reading and Leeds Festivals are a pair of annual UK music festivals held in August that feature rock, indie, and alternative artists such as Arctic Monkeys, Green Day, and The Killers.
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How did you use media technologies in the construction and research (4)
How did you use media technologies in the construction and research (4)
More from ramsz001
Questions 1 & 4
The document discusses the use of media technologies in the construction, research, planning and evaluation of a media production project. It describes how the student used the internet and blogging platform Blogger extensively for research, to upload work, and gain feedback. Survey Monkey was used to collect audience feedback. Adobe software like Premiere Pro and After Effects were used for video editing and effects. A Canon DSLR along with lighting equipment was used to film high quality footage. Overall, various technologies played a key role at every stage of the project.
Question 3
The document discusses feedback received from an audience on a music video and two related promotional products. A questionnaire with 10 questions was used to collect quantitative data on views of the video, digipak, and magazine ad. Interviews provided more in-depth qualitative feedback. Based on the feedback, adjustments could be made to the questionnaire to collect demographic info like gender and age range. Conducting prior research on the target audience of the music genre helped in creating products to appeal to that demographic.
Question 1
In what way does your media product use, develop or challenge forms and conventions of real media products?
Question 2
The combination of the music video, magazine advert, and digipak created for Maroon 5's song "Maps" is effective because they follow consistent brand guidelines. The guidelines include using the same font, color scheme, and incorporating lyric cards from the song. This creates a cohesive identity across all products. The magazine advert and digipak complement the music video by further promoting the album and song. Audience research was also conducted to ensure the video entertained the target demographic through various camera techniques that make the viewer feel like part of the experience.
Digipak (3)
The document shows a hand with many 'V' symbols drawn on it, advertising Maroon 5's album featuring the number one single "Maps". Below is credits for the album, listing Ryan Tedder, Benny Blanco, Noel Zancanella, and Ammar Malik as producers and lyricists. It also thanks friends, family, and their label for support in producing their fifth album.
Production diary problems along the way
The document describes three main problems encountered during the planning and production of a music video:
1) Coming up with an idea took until January 2015, though early planning allowed more focus on production. Inspiration came from two lyric videos with similar narratives.
2) Some video shots were too long at nearly 50 seconds, when typical music videos use shots of 5 seconds or less. The shots were chopped up and flipped to seem more frantic.
3) Exporting was initially prevented because After Effects was trying to save to a nonexistent disk cache. Relinking footage in Premiere after adjustments allowed successful exporting.
Shot list
This document provides a shot list for a music video production. It includes 14 shots ranging from close-ups to wide angle shots, with details on the camera angles, focus of each shot, and timing. The shots show an actor finding lyric cards around a kitchen and living room, looking through photos on the floor while tearing them up and attempting to put them back together, all capturing different emotions on her face.
How did you use media technologies in the construction and research (4)
Technology played a key role throughout the construction, research, planning, and evaluation stages of the student's coursework. A blog was used to upload work in various formats and allow for easy navigation and revision. Google, YouTube, and Wikipedia were heavily used for research. Surveys and social media enabled audience feedback. A DSLR camera was used to film footage, experimenting with manual settings. Adobe software was used to edit videos and create final packaged products. Overall, various technologies were crucial at every stage of the process.
Rushes Log
This document contains a rushes log for a music video production for the song "Maps" by Maroon 5. It lists 18 video clips documenting various shots of an actress interacting with photos, lyrics, and a scrapbook. Many of the clips were slowed down or had effects applied to match the pace of the song. The log describes the content and usage of each video clip in the production.
Location Recce
This document provides production details for a music video being filmed at various London locations. It discusses:
1) Filming at Haydon School which offers a variety of indoor locations like a green screen room and drama studio for different visual styles.
2) Obtaining helicopter footage over London and along the River Thames to depict themes of being lost and confusion.
3) Incorporating footage of a model reminiscing over photos with friends, shot at a friend's house and the school's drama studio for simplistic settings.
4) Facing some issues filming in London due to timing and winter light, so shooting more at the convenient and accessible locations available at the school.
Updated Call Sheet
Zoe Ramsdale-Clark is producing a music video shoot that will take place on 29/01/15 and 05/02/15 after school in the drama studio/black box at Haydon School. The shoot will feature director and camera operator Zoe and actor Mary Medrana. Equipment needed includes a Canon 550D DSLR camera, steadicam, and lighting. The initial shoot will attempt to film the entire video or get enough footage to start editing. Additional filming was deemed necessary on 05/02/15 to reshoot some blurry shots and ensure enough footage is captured.
Analysis of previous students' work
1) The document analyzes and summarizes a previous student's music video project blog from 2014 to help inform the author's own music video project.
2) Key aspects of the previous student's (Katie's) work that are discussed include the research and planning processes, the narrative style of the music video itself using the song "Medicine" by Daughter, and additional promotional materials like the digipak and magazine advert.
3) Overall, the author believes examining Katie's blog has helped them understand the standard and quality their own work needs to be at to score well on the project.
Filming and editing schedule
This document outlines the filming and editing schedule for a project from October through February. It shows planned filming days in October and November that did not go as planned. The first draft deadline was November 19th. In December, footage was filmed in London and imported into Premiere to begin editing the opening sequence. Additional filming took place at a drama studio at the end of December. Editing continued through February.
Call Sheet
Zoe Ramsdale-Clark is producing a music video shoot on January 29th after school in the drama studio at Haydon School. The shoot will involve filming actress Mary sitting in the center of the room with lights focused on her, using a variety of camera shots and angles. Zoe will need to ensure the camera, lighting, and steadicam equipment are set up beforehand and that she has booked and prepared the studio, actress, and camera settings in advance to make efficient use of filming time.
Risk Assessment
This risk assessment document outlines potential risks for a music video production, including personal injury from tripping over wires or falling equipment, damage to expensive cameras and lighting equipment, injury to the actor, and safety issues from improper lighting setup or overheating. The document describes ways to minimize each risk, such as warning people of wires, using steady camera mounts, following health and safety guidelines, and securely setting up stable lighting that is turned off when not in use. The producer is responsible for addressing all risks.
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How did you use media technologies in the construction and research (4)
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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