This document analyzes the advertising for Florence and the Machine's album "Lungs." The image shows the lead singer displaying her lungs, related to singing. Conventional elements like the release date are included. The target audience for this alternative music album is 16-25 year old women, similar to the target for the product being discussed.

1. 1952625342900Digi-Pack Analysis<br />The image above shows the advert for the Florence and the machine album Lungs and this genre of music is alternative and the target audience for this album is a 16 to 25 year old woman which is around the same target audience as my product.<br />Image <br />The image on this advert shows the lead singer of the band showing her ‘lungs’******* related to singing****<br />You can also see that the background******<br />Text <br />Appeal<br />Conventional Elements <br />and on this advert you can see that they have included conventional elements such as the date of release which tells the ad<br />