The document discusses concerns and factors to consider when entering a foreign market, specifically Sri Lanka. It provides an overview of Sri Lanka's geography, economy, trade, exports, imports, and appropriate modes of market entry. Sri Lanka has a growing $80 billion economy led by services, industry, and agriculture. It offers tax incentives and industrial parks to attract foreign investment. The top exports are textiles, garments, and tea. Appropriate entry modes consider economic, political, and infrastructure factors as well as attractive policies supporting foreign direct investment.