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Different Path To Success After University
Aleksander Vitkin shares his journey as a freelance marketer and recruiter, emphasizing the importance of value and execution in entrepreneurship. He provides practical advice on getting hired by startups and highlights the need for commitment and adaptability in business. The document contrasts traditional career expectations with a more proactive, responsible approach to success.
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Different Path To Success After University
- 1. A Different Pathto Success After University Aleksander Vitkin Facebook.com/Aleksander.Vitkin Aleksander.Vitkin@gmail.com & Special Guest Moritz Bauer
- 2. Introduction • Who amI and why should you listen to me? – Freelancer Marketer and Recruiter since 2009 – Helped build a company from $2M to $5M – 28 years old, traveled to 23 countries while working online (Lived in 9 countries) – 2 Marketing/Communication degrees – Worked with hundreds of young interns and managed several employees – Privileged position to see who succeeded and who didn’t and why
- 3. Table of Contents •What to Focus on to Become an Entrepreneur • How to Get Hired by a Start-up • Questions • Difference Between How the World is Presented to You Now and the “Real World”
- 4. What to Focuson to Become an Entrepreneur • How I started: – Jobs, Internships and “door to door sales” – Consulting business – Get clients right out of college – Focus on giving value 100%, monetary rewards are less important – Read and surround yourself with high level/ high value ideas – Master wealth • Course: Self Made Wealth – Eben Pagan – Who has become successful: quick starters, implementers, pushers, persistent people, education never mattered
- 5. How to GetHired by a Start-up • How to choose one: – Go to startup events (Lean Startup,…) – Find out what they need before anything else – Mutually beneficial? – Do you want to do this for 10 years? – Treat it like your own company
- 6. How to GetHired by a Start-up • How to get the actual job: – Suggest solution to their most urgent needs – Present project and how you will help them From their perspective Example (Marketing): “3 Month Plan to Increase Lead Generation by 50% for Startup x y z”
- 7. What is thedifference between liking entrepreneurship and BEING an entrepreneur? • Ideas are cheap (80% execution) Example: the idea man who “protects his precious” Broadcast your intention to everyone you know and then execute
- 8. What is thedifference between liking entrepreneurship and BEING an entrepreneur? • Totally different view on failure and success Failure: Learning opportunity Success: Just the beginning, not time to retire • Time and Focus investment • View everything as a way to improve your business • Understand long term effect of decisions
- 9. Business plans. Arethey useful or necessary? When are they useful? • You need to change what you’re doing based on incoming data FAST • When you go to banks for money, they need business plans to funnel you through their system Business now moves much faster than in the past.
- 10. Questions • Sample fromVishen Lakhiani and Mindvalley.com ($20M business):
- 11. How to convinceothers (especially techies, people with a technological background) to join your startup? • Have bigger vision than “Make money by offering service x y z”, be a game changer • Broadcast what you stand for • Give them a say in the company, don’t lock them up in the basement
- 12. Should I investall my time in my startup? • 100% focus and commitment • Breathe, talk and live your business - View everything in terms of “how will this improve my business”
- 13. Questions • How toattract foreign investment? – Create something people care about – Present it in a way that’s attractive – Put it on Kickstarter.com, similar sites – Equity crowd funding is going to explode soon
- 14. Difference Between Howthe World is Presented to You Now and the “Real World” • Presented: get good grades get into a good university and study hard get a high paying job get a wife/husband get a mortgage get a child get a raise/promotion save for old age pay taxes retire live to a ripe old age and die
- 15. Difference Between Howthe World is Presented to You Now and the “Real World” • How I like to view it: – You are 100% responsible for every aspect of your life, not society, not your friends, no one else. – The average is the easy, lazy way – You get 100% of what you deserve, at any given moment (there are exceptions). – Hussle, hussle & hussle – Retirement / stop learning = early death (age doesn’t matter) – Jobs are for chumps – Real life example: Moritz:
- 16. The 4-Hour WorkWeek A Real-Life Example Moritz Bauer
- 17. Who I am •29 years old • Never had a “real” job • Changed studies 6 times (finished 1) • 4 failures in previous businesses • 5th one worked (thanks god!)
- 18. “Failure is yourfriend”
- 19. My Business • Personaldevelopment website • Selling Digital Information Products
- 20. Advantages of aDIP Online Business • Location independence • Fully automatable • High margins • Low time-investment • Earn money while you sleep
- 21. How It Works 1.User comes to site from search engine 2. Opts in for Freebie 3. Gets emails with relevant content + link to product 4. Buys product (hopefully) 5. Becomes a raving fan and buys everything you have (open the champagne!)
- 22. That’s How a Day LooksLike
- 23. 3 Things YouNeed (or you’re dead in the water) 1. Product 2. Traffic 3. Conversion
- 24. Example Products • Flyer’sGuide to Discount Airfare • How to End Panic Attacks • Get Your Ex-Boyfriend Back • How to Make $ With Twitter • Dog Training Secrets • The Sixpack Program • How to Build a Chicken Coop
- 25. Advice to aspiringEntrepreneurs • Do what you love (no love = no power) • Check that there is a market for your product • Model first, innovate later • Watch that balance (enjoy the journey) • Go, make things HAPPEN! NOW!
- 26.