The explosion on the movie poster signifies that it is an action film through the use of red and orange colors which connote danger. The explosion also hints that special effects were used, a main selling point of action blockbusters. The large red text of the quote mimics an explosion to further signify action and catch the viewer's eye first. The prominent image of the star actor, Bruce Willis, is the second thing viewers will notice, as big action movies use stars to sell tickets.

1. The explosion in this
poster is the main
signifier that this is an
action film because fire
is red and orange which
connotes to danger the
explosion also signifies
that special effect were
used which is usually
the main selling point of
an action so you can tell
it’s a blockbuster.
This quote is red and big
font almost as if the font
is an explosion again
signifying action this also
make it the first thing
you would look at on the
screen
The picture of the
actor is probably the
second thing your
eyes would look at
and this would be
because big action
movies use stars as a
selling point so this is
why Bruce Willis will
take up most of the
poster