Using video to drive growth in your agency
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The document discusses using video to drive growth for insurance agencies. It provides tips for how to get started with video marketing, including embedding videos on websites, including videos in newsletters and emails, and using videos for sales and cross-selling efforts. The document also shares statistics on the growth of online video and its effectiveness as a marketing tool, noting that video increases understanding of products by 74% and that most people are visual learners. It recommends using customer testimonial videos under one minute focusing on exceptional customer service, claims support, and best pricing.
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Using video to drive growth in your agency
- 1. Presented by Mike Demko MyInsuranceVideos.com Using Video To Drive Growth In Your Agency
- 2. Video sure seems like a good idea, but how do I get started???? Who’s going to film me? What camera should I use? What should I talk about? How long should it be? How do I share my videos? How much is this going to cost?
- 3. 1. Embedding VIDEO on Your Websites 2. Including VIDEO in Your Newsletter or Outbound Marketing Efforts 3. Using VIDEO in Your Sales/Cross Selling Efforts within Emails 4. Using VIDEO for Holidays and Client Birthdays Using Video To Drive Growth In Your Agency - A 4-Part Video Series -
- 5. 12 Facts ABOUT THE GROWTH OF ONLINE VIDEO
- 6. Don’t get left behind Video is the FUTURE!
- 7. In March 2014, US internet users watched over 46.6 BILLION videos On Average, Each Internet User In The US Watches 248 Online Videos a Month!
- 8. 19% Growth Rate from 2013! 2013 2014 Online Video View Growth in the US 46.6 Billion Video Views 39.3 Billion Video Views
- 9. 0 50 100 150 200 250 300 2014 2013 2012 2010 Hours of Uploaded Video Content per Minute (hours/min) HOURS OF UPLOADED CONTENT PER MINUTE 10X growth in 4 years!
- 10. There's more video content uploaded each month to YouTube… …than the 3 major US networks have created in the last 60 years COMBINED
- 11. UPLOADING VIDEOS TO FACEBOOK HAS INCREASED 60% of all Video Shares come from Facebook 75% Since 2014 Other
- 12. Nearly 65% of all Americans own a smartphone which doubles as a video camera
- 13. By the year 2018, 85% of all Internet traffic will be video source: http://www.reelseo.com/2018-internet-traffic-video
- 14. How effective is video content as a sales and marketing tool for me?
- 15. of big brands say that VIDEO is the Most Effective Form of Content 74% 100% Year over year growth rate of online video ads
- 16. HOW VIDEO IS HELPING INSURANCE PROFESSIONALS?
- 17. VIDEO Works!
- 18. MOST PEOPLE ARE VISUAL LEARNERS
- 19. Umbrella insurance? What is it? Umbrella insurance is extra liability insurance. It is designed to help protect you from major claims and lawsuits and as a result it helps protect your assets and your future. It does this in two ways: Provides additional liability coverage above the limits of your homeowners, auto, and boat insurance policies. This protection is designed to kick in when the liability on these other policies has been exhausted. Provides coverage for claims that may be excluded by other liability policies including: false arrest, libel, slander, and liability coverage on rental units you own. What does umbrella insurance cover? Still a bit hazy on what an umbrella policy covers? Well, let's dig into the details a bit. Umbrella insurance provides coverage for: Injuries Damage to property Certain lawsuits Personal liability situations listed below. You're thinking, "I have auto and homeowners insurance that covers some of these situations." True! But, umbrella insurance insures you above and beyond the limits of those policies and covers some situations that aren't covered by the other types of policies. And rates are less than you think! Here are examples of the types of coverages provided by an umbrella policy and how they protect you: Bodily Injury Liability – covers the cost of damages to another person's body. Examples include the cost of medical bills and/or liability claims as a result of: Injuries to other parties due to a serious auto accident where you are at fault Harm caused to others as a result of your dog (yeah, you probably should have taken him to obedience school) Injuries sustained by a guest in your home due to a fall Injuries sustained by a neighbor's child who falls while playing in your yard Property Damage Liability – covers the cost of damage or loss to another person's tangible property. Examples include the cost associated with: Damage to vehicles and other property as a result of an auto accident where you are at fault Damage claims incurred when your pet rips a friend's priceless oriental rug to shreds Accidental damage to school property caused by your child (hey, you can't disown them) Owners of Rental Units – helps protect against liability that you may face as a landlord. Examples include the cost of liability claims as a result of: Someone tripping over a crack in the sidewalk of your rental property and suing you for damages Your tenant's dog biting someone and you being held responsible for the injuries Coverage is also provided should you be sued for: VIDEO INCREASES PEOPLE’S UNDERSTANDING OF YOUR PRODUCT BY 74%
- 20. USING VIDEO FOR CUSTOMER TESTIMONIALS
- 21. VIDEO TESTIMONIAL TIPS KEEP IT UNDER ONE MINUTE 1. EXCEPTIONAL CUSTOMER SERVICE 2. CLAIMS SUPPORT 3. BEST PRICING
- 23. A Sales and Marketing Platform with a Video Library of 30 “Done-For-You” Videos
- 26. + More Videos Planned for June 2015
- 27. • Embed the Videos on your website • Send them via email when quoting and cross selling • Include them in your monthly email newsletters • Post them to social media • Automated email marketing also available!
Editor's Notes
- My name is Mike Demko the founder and CEO of my insurance videos….. …and as you can gather from the name of my company.. We love video and our platforms make it easy for agency owner to leverage video to drive growth in their agency... Monitor with growth chart
- however we realize that there's plenty of agency owners that have considered using video, and there' a lot of question about how video can help and how to get started.. Confused guy… How to record. What to say? How long should it be? How to share?
- so that's why We have created a four part video series ... our goal is to help you better understand all of the ways video can help drive growth in your agency... as well as giving you a roadmap/framework for execution...
- so In this first video we are going to discuss how Embedding video on your website can help you to attract and engage new clients….. {Video Content !!!! With Arrow… blur out FARMERS logo… }
- Before we dive into the specifics…. I want to review a some interesting facts about video that will help you to better understand how massive video has become…. [5 facts about Video] ?? Don’t need design header.
- And why if you want to continue to drive growth in your agency and deepen the relationships you have with your existing clients... it's imperative that you play close attention to this medium.. [Video is the way of the FUTURE} on slide Animate text
- In 2014, US internet users watched over 38 billion videos Yep.. I said billion with a B… and that means on average each Internet users in the US watch 140 online videos [Fact #1]
- and what's equally remarkable is that’s up 43% from the prior year…... imagine a 43 percent year of year growth rate... [43% on graph arrow from last year to this year with bubble] = 38 billion
- Also what's worth noting is the incredible growth of video uploads to YouTube..as of November 2014 there’s more than 300 hours of video content uploaded to YouTube every minute…..and That’s up from 35 hours a minute from just 4 years ago… [create graph from Scratch] [Animate Slides 10x growth in 4 years! starburst
- so to put that in perspective there's more video content uploaded each month to YouTube than the 3 major US networks have created in the last 60 years combined.. [need a Visual.. let’s discuss]
- And the growth of Video on Social media is also nothing short of remarkable. as of November of 2014...60% of all Video shares come from Facebook……….New.. and uploading videos to facebook increased 75% since last year.. Need other sources in Graph Social sources.. It’s from and existing slide
- So let's face it... nearly 60% of all Americans own a smartphone which doubles as a video camera.. this is one of the reason that video will continue to grow… [WEAK script} (it’s 64%)
- in fact The experts predict by the year 2018 …. 85% of all Internet traffic will be video [source: http://www.reelseo.com/2018-internet-traffic-video/
- So I know what some of your are thinking… ok.. These are nice facts and sure there’s more people uploading thier cute baby videos and goofy cat videos… and all the rest.. but how effective is video content as a sales and marketing tool for me?
- We’ll 74% of big brands say that video is the most effective form of content.[ for ?] . .[ show graph? }.... and it's no mystery that adverstiser are loving video as well... as evidence by the 100% year over year growht rate of online video ads... Brands are doubling down on vidoe... because it simply works..
- so now lets' dig deeper and take a look at how is video helping insurance professionals..do this we'll look at the latest survey for independent P&C Agency Insurance and what we’ll find that the fastest growing agencies are using video on their websites to market and educate more effectively...specifically 52% of the fastest growing agencies are using video for customer testimonialsand 48% are using video to provide information regarding the types or levels of coverage needed……Compare that to the use of video with slower growing agencies…from this same survey... in this group.. Only 18% are using video for customer testimonials and 10% are using video to help explain the types of coverage.. Needed..
- so it’s clear that not only are consumers watching more video content than ever , but that big brands and top performing agencies alike are embracing video content when communicating with their clients and prospects…and the reason for this is quite simple... and that is.. that Video works !..... http://marketingland.com/study-top-100-global-brands-winning-on-youtube-publish-anywhere-from-78-to-500-videos-a-month-54934
- And the reason for this is quite simple and obvious the video works.... That fact is most people are visual learners and the combination of voice imagery and text is much more effective than text or images alone when trying to attract engage and educate our prospects and clients..... and this is especially true when consumers are learning about insurance.....
- Here's the simple gut test.. Would your customers... Rather read a three page PDF document.. To learn about how umbrella insurance can protect their family or watch a brief video?The answer is obvious....and it's even supported by data... A recent study found that video increases people's understanding of your product or service by 74%......So let's jump in here an learn more about how using video on your website can help to attract and engage new customers..
- So let's jump in here an learn more about how using video on your website can help to attract and engage new customers..so as we've learned top-performing agencies are using video on their website to showcase customer testimonials......and quite frankly this should be a no-brainer for every agent..... One of the keys for any successful agency is to develop a relationship built on trust and rapport..and a great way to to showcase your service level which creates this foundation and rapport.. is to include a testimonial from delighted clients...
- And remember ...This doesn't have to be some hugely overly produced video ... ... today's smartphones all have really high quality video cameras.. that are more than adequate for what you need so what I'd recommend keeping the testimonial to under one minute length... and it's a good idea to create more than one video... I'd suggest 3 ... You'll want to consider One that talks your exceptional customer service, maybe a second about how your agency helped a customer handle a claim, and maybe a third about your commitment to getting the best pricing, so again I wouldn't overthink this, I would just make sure that you are aligned with your client as to what area of your business the testimonial will focus on, the hit record on your video camera and you are good to go...
- the second reason you should consider including videos about the types of coverage you offer on your website is that Google likes content.... And because they own youTube they also like video content.--- and by including Video content on your website it can help to improve your search engine rankings... [do a different search… disability insurance NYC.. Albany.. what is new york state short term disability
- and that's exactly why we created my insurance videos....the my insurance videos platform is a combination of "done for you" videos that are out-of-the-box.... and require no work from Agency owners....and a selection customized videos that create for you.... and are sent out on birthdays and holidays...throughout the yearso be sure to check out My insurance Videos because ... we've made it easy for you to leverage the power of video.... without all the complexity, expense and hassle of prodcucign video content..
- As a MIV customerYou can use the use the videos......on your website... via email when quoting and cross selling, in your montly newsletters and when posting to social media..... And if you don't have an email newsletter or a Bday or Holiday campaing set up as a part of your Retention effortst... our platform can do the sending for you...