The DICS Technologies Limited, recognized by Department of Electronics , under AICTE, Govt. of India, is a well-reputed organization in the field of IT industry is running its educational division by the name of “DELHI INSTITUTE OF COMPUTER SCIENCE”. DICS best computer institute in Delhi is the largest among the NIELIT(formerly DOEACC) accredited institutes. Our training covers the entire range of NIELIT (formerly DOEACC) CCC,O Level & A Level Java, .NET, PHP, Graphics designing, Website designing, Software & Hardware training right from the primary stage to professional level. DICS having multiple branches in Delhi and Outside.

3. What is Digital Marketing?
 Digital marketing is the component of marketing that uses the Internet and online-based digital
technologies such as desktop computers, mobile phones and other digital media and platforms to
promote products and services.
 Digital marketing relates to attracting customers via email, content marketing, search platforms, social
media, and more.

4. SEO
 It stands for Search Engine Optimization.
 It is a technique to increase the visibility of our website over search engine.
 Result- Organic Result

5. Types of SEO
1. White Hat Seo
2. Black Hat Seo
3. Gray Hat Seo

6. White Hat Seo
 It works according to google guidance.
 These tactics stay within the bounds as defined by Google.
 Optimizing webpages for certain keywords.
 Creating high-quality content.
 Improving the speed of a website.

7. Black Hat Seo
 It works against google guidance.
 the addition of unrelated keywords to a page.
 the use of invisible text
 keyword stuffing

8. Gray Hat Seo
 It is the combination of both white hat seo and black hat seo
 Lower expenses and higher ROI
 More engagement with audience.
 Negative Seo

9. SEO is divided into 2 parts:
1. On page
2. Off page

10. On page Seo
The practice of optimizing web pages for specific keywords in order to improve search visibility and
traffic.
1. Meta Tags
2. Google Analytic Tool
3. Google Webmaster Tool
4. Sitemap Creation
5. Robots.txt
6. URL Canonical
7. Google Update
8. URL Redirection
9. Scheme markup
10. Web Content Optimization
11. ERROR
12. Google disavow Tool

11. Off Page Seo
Off-page SEO includes activities done off of a website in an effort to increase the site's
search engine rankings.
1. Directory Submission
2. Social bookmarking
3. Classified submission
4. Image optimization and submission
5. Blog creation and submission
6. Blog Commenting
7. PPT submission
8. PDF submission
9. Video submission
10. Profile Submission
11. Article submission
12. Press release

12. SEM
 It stands for Search Engine Marketing.
 It is a method of promotion and advertising to help companies' content rank higher among
search engine traffic.
 Result- Inorganic Result

13. SMO
 It stands for Social Media Optimization.
 Result- Organic Result
 Example: Facebook, Instagram, Twitter, LinkedIn, etc.
 To create a business page.
 No. of followers (+)
 PR (+), PE (+)
 Use of @ and #

14. SMM
 It stands for Social Media Marketing.
 Result- Inorganic Result
 Location
 Age
 Female/ Male
 Target

15. ROI
 It stands for Return of Investment.
 ROI is short for return on investment.

16. SMS or Mobile Marketing
 Short message service (SMS) marketing
 It is a form of marketing that businesses use to send promotions to customers via
text messages.
 SMS marketing is the same thing as text marketing.

17. E-mail Marketing
 Email marketing is a type of direct digital marketing method that uses emails to engage with a
business's audiences.
 It involves sending promotional or informational content.
 Email marketing is typically used to create product or brand awareness and generate leads or sales.

18. Web Traffics
1. Direct Traffic
2. Social Traffic
3. Referral Traffic
4. Organic Traffic
5. Inorganic Traffic

19. • DICS Innovatives (PYTHON, C, C++ Language,
Java, Advance Excel, COMPUTER Institute in
Pitampura) | Tally, Busy Institute
Name: Nikki Gupta