brands, design & interaction

1. DIALOGUE
Paul Stork

2. PAUL @FABRIQUE
industrial design engineer
partner at Fabrique
multidisciplinary design agency
brands, design & interaction
the Netherlands
25 museum projects in the past 10 years
Rijksmuseum.nl is the latest
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3. JUST BACK FROM MW2013
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4. CASES

5. RIJKSMUSEUM

6. SHORT VIDEO
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7. FOCUS ON IMAGERY
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8. SUPER SIMPLE
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9. PARTICIPATION
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10. TABLET FIRST
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11. AND RESPONSIVE
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12. EXTREME RESULTS
Average visiting time 9 min (iPad 14 min)
Average pages per visit 8 (iPad 10)
1,8 million unique visitors in less than 6 month
Lots of media attention
More than 65.000 studios created
170.000 images downloaded
Extreme stability (peak of 85.000 visits/day)
Prize winning (golden Spin award, Best of the Web
at Museums and the Web 2013)
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13. MADURODAM

14. LIVING THE SMALL SCALE
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15. IMPORTANT STUFF UP FRONT
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16. THEMES

17. STATISTICS, SECRETS AND LIES
If your website is not tablet friendly you will
measure low tablet usage
Is 3 min visit duration good enough?
IOS is used enormously but sold less
Tablet statistics during tv time (we measured more
tablet than desktop users during tv program)
So go tablet first, go ipad (for now)
Be responsive and adapt
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18. SCRUM
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19. GET AGILE, BUY THE BOOK
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20. REACH OUT AND TOUCH
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21. COMMUNICATING IS LISTENING
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22. SO REACH OUT AND TOUCH
@PaulvanFabrique
Paul@fabrique.nl
www.fabrique.nl
Book "get agile" by Pieter Jongerius ea is sold at
Amazon
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23. ARCHEON 2013-4-23