WP7 – Communication and Dissemination How did we start? What happened during the project? What will happen in the near future? by Hein Klompmaker, Hunebedcentrum (NL)

1. Communication Strategy
Strategic Public Relations for Archaelogical Open-Air Museums
WP7 – Communication and Dissemination
Hein Klompmaker
Hunebedcentrum

2. How did we start?
What happened during the project?
What will happen in the near future?

3. How did we start?
Some of us new eachother, others not. So we had to meet
eachother. That happened in Calafell in 2011!!!!
One of the important decissions was that communication and pr is
very important and should start immediately.
Main decissions were:
1. We need a good website which is a platform at the same time
2. We have to use social media in a good way
3. We need a community manager who helps us with new ways of
communication – especially social media
4. We need products for communication like a facebookaccount,
paper products like brochures and so on

4. The first meeting after Calafell was at the Hunebedcentrum in Borger, the
Netherlands. The main topic was about communication and pr.

5. The most important tool: website

6. Products
Many products were produced, made by Magda Zielinska
• Shields
• Flyers
• Brochures
• Infopanels
• Banners
• And so on
• Most of the products were common ones but every partner also got
some individual products

7. Community manager
• Made us aware of the power of social media
• Is a link between us all
• Helped us with using social media
• Remembered us many times about using social media
• But ….. was not always easy. We have to look at ourselves!!!!
Before Roeland. Help!! After Roeland. Happy faces!!

9. 9
PR manual – Content
1. People Matter
2. Digital PR
Public Relations (PR)
Search Engine Marketing
Social Media
3. Film & Video
4. Combining Social Media and Print Marketing
5. Print Marketing
Printed Material versus Promotional Products
Press Releases, Adverts and Advertorials
Presentations & Publications
6. How to organise an (international) Event

10. Does your PR person speak English? Any other languages?

11. Does your PR person speak English? Any other languages?

12. When did you develop your latest website? Help of SEO specialist ?

13. When did you develop your latest website? Help of SEO specialist ?

14. Are you active on social media? Which ones?

15. Are you active on social media? Which ones?
Some were only mentioned once, they are not visible in the graphic:
Tumblr, vimeo, pintarest

16. Who is taking care of the Social Media for you?

17. Who is taking care of the Social Media for you?

18. Use of marketingtools/basic tools

19. Use of marketingtools/basic tools

20. Extra promotional products

21. Extra promotional products

22. How often do you send press releases? How many published?

23. How often do you send press releases? How many published?

24. How many flyers, brochures,, information panels and other communication
tools you have made with the logo Openarch

25. How many press releases with openarch logo

26. How many tv items with openarch content

27. How many articles have been written?

28. Conclusions of the community manager after 5 years
• The communication manager should be part of the MT of the project
• PR and communication is getting more and more important in EU projects. In
INTERREG projects the role of a communication manager is nowadays an
obliged job inside the MT.
• With the knowlegde we have now it would have been good to involve the
communication manager in maintaining the corporate identity. Now sometimes
there was to much freedom for the partners to create their own products.
• For the next project it would be good that in the first year their is a webinar for
the pr people for making good appointments with eachother
• Most important: the communicationmanager is as good as the partners allow
him to do his job!!!!!!!!!!!!!!!!!!!!!!

29. Ideas for the near future
1. Emagazine
2. Website for the public
3. New kinds of social media
4. …….
5. …….
6. …….

30. Emagazine