This document discusses the importance of mobile archaeological exhibitions in promoting cultural heritage. It describes a traveling exhibition of Roman marble artifacts from Viminacium that visited several towns in Serbia. Over 50% of residents in each town visited the exhibition, showing strong interest in archaeological heritage. Visitors appreciated being able to directly interact with artifacts and learn from guides without text labels. The mobility and hands-on nature of the exhibition attracted significant community attention and engagement with cultural heritage.

1. Dragan Jacanovic and Teodora Brankovic
The National Museum Pozarevac
The importance of mobile/traveling archaeological
exhibitions in promotion of archaeological cultural heritage
Roman Marble of Viminacivm
II International Symposium: ’’The Impact of Dialogue with
Visitors on-AOAM Management’’
OpenArch.eu
30.09.2014.

4. SEČANJ

14. ČOKA

20. BELA CRKVA

28. MAJDANPEK

37. From the Book of impressions

38. GOLUBAC

46.  Visitors are very interested for
archaeological cultural heritage
 More than 50% of population from the
each place visited the exhibition
 Visitors want unofficial and easy accessed
place
CONCLUDION

47.  It’s not necessary to have specific advertising and
announcement. The mobile container and its location
are attractive and provocative enough.
 Citizens was curios and they wanted ‘’ to see what’s
going on’’.
 Attractiveness of material and exhibition itself
fascinate the visitors.

48.  Two important elements are:
1. Direct contact with archaeological material.
Visitors were able to touch objects, and some of
them to hold in hands. It was unique opportunity
to express antique world directly in their hands.
2. Direct communication with visitors through ‘’
living word’’, without legends and inscriptions.
Actively involve visitors in whole story. For the
most of them this was first direct contact with
archaeology.

49.  The best promotion of exhibition was through
visitors. We give them some promotional
material: leaflets, brochures, postcards and
replicas. So they spread the story away.
 The exhibition had a lot of space in printed and
electronic media.

50. EXHIBITION GOES TO ROMANIA

51. ON THE BORDER

52. TThhaannkk yyoouu ffoorr yyoouurr aatttteennttiioonn