This document summarizes a presentation about practical integrated marketing strategies. It discusses assessing customer needs simply by finding what customers really want from a campaign. It also discusses the importance of keeping first campaigns simple, agreeing on metrics for success, optimizing wins, and implementing and managing campaigns effectively. The presentation provides examples of successful and unsuccessful marketing campaigns and urges attendees not to be afraid of new technologies but to drive technological change for customers' benefit. It concludes with a Q&A and demonstrations of various marketing applications.