Dhruvi show
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The document outlines a marketing campaign for idlis, a South Indian snack. It aims to increase idli's popularity across India by promoting its various benefits, such as being healthy, low-cost, and easy to cook. The campaign will use social media platforms like Facebook and Twitter, featuring comic characters. Contests and challenges related to idlis will generate engagement. The goal is to make idli a popular snack choice nationwide.
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CREDI BURGERS
Burgers fashion is timeless, and burgers have made it to the top of customer orders! In a convenient, round form theytempt with unique concepts and add-ons. Our rolls are as diverse as consumer preferences. From classic to innovative ones, with the addition of superfoods or with reduced carbohydrate content (30%less carbs), to fashionable and colorfully attractive. Always sufficiently soft and optimally dense.
Ready for standard or experimental filling, they are the basis for meat burgers or vegetarian burgers.
CREDI BURGERS
Burgers fashion is timeless, and burgers have made it to the top of customer orders! In a convenient, round form they tempt with unique concepts and add-ons. Our rolls are as diverse as consumer preferences. From classic to innovative ones, with the addition of superfoods or with reduced carbohydrate content
(30%less carbs), to fashionable and colorfully attractive. Always sufficiently soft and optimally dense. Ready for standard or experimental filling, they are the basis for meat burgers or vegetarian burgers.
COFFEE PROJECT INDIA
This presentation was made for one of my potential clients from Brazil to set up Coffee Cafeteria in India... In short seeking an international investor while educating people on the benefits of coffee its STP with guidelines
Guadave
Final presentation for our Digital Marketing & Social Media class at Hult International Business School (SF)
NESCAFE
This document provides information about Nescafe's marketing project on coffee in India. It discusses the coffee industry background in India, market trends, information about Nescafe as a brand and its products, the 4 P's of marketing, factors influencing consumer behavior, competition, and strategies around targeting, positioning, advertising, and analyzing Nescafe's portfolio using the BCG matrix. In under 3 sentences: This document outlines Nescafe's marketing strategies in India, provides details on the coffee market and consumer behaviors, and analyzes Nescafe's product portfolio and positioning relative to competitors in the Indian coffee industry.
Coffee Consumption Market Research
1) The document summarizes a market research project on coffee consumption in India. It examines consumers' coffee consumption patterns, preferences for brand, type, and importance of coffee.
2) A survey of 60 people using online and offline methods found that young people aged 25 and below consume 42% of coffee, with a majority consuming coffee often in the late afternoon or morning. Hot and cold coffee are both popular but preferences vary by season.
3) Nescafe is the most popular brand, followed by Bru and TATA. People are willing to spend on coffee and prefer medium strength blends. The findings suggest opportunities for organic coffee, more availability of TATA coffee, and economical options from Davidoff
Intelligentsia Presentation v2
Intelligentsia Coffee is a premium coffee roaster and retailer founded in 1995 that aims to become the leading premium coffee distributor in the US. Their objectives are to increase sales of seasonal roasts, expand their store locations, and increase revenue by 10% by the third quarter of 2013. Their target markets are educated adults over 45 years old with incomes above $50,000 who value high-quality products and experiences. Intelligentsia will use their website, social media, print ads, radio, and transit ads to position themselves as the "smart premium coffee choice" and invite customers to experience their premium coffee.
Golden Sticks
Golden Sticks is a startup founded by Akhil Kacholia that serves traditional Indian street food on sticks with creative twists to flavors and ingredients. The startup aims to become the leading brand serving Indian street food worldwide with both oriental and western flavors. Golden Sticks differentiates itself by offering a new concept of desi street foods like besan, atta and suji on sticks with various sauce options to satisfy all taste preferences. The founder Akhil Kacholia hopes to transform India by delighting customers with high-quality traditional foods presented in an innovative way.
Recommended
CREDI BURGERS
Burgers fashion is timeless, and burgers have made it to the top of customer orders! In a convenient, round form theytempt with unique concepts and add-ons. Our rolls are as diverse as consumer preferences. From classic to innovative ones, with the addition of superfoods or with reduced carbohydrate content (30%less carbs), to fashionable and colorfully attractive. Always sufficiently soft and optimally dense.
Ready for standard or experimental filling, they are the basis for meat burgers or vegetarian burgers.
CREDI BURGERS
Burgers fashion is timeless, and burgers have made it to the top of customer orders! In a convenient, round form they tempt with unique concepts and add-ons. Our rolls are as diverse as consumer preferences. From classic to innovative ones, with the addition of superfoods or with reduced carbohydrate content
(30%less carbs), to fashionable and colorfully attractive. Always sufficiently soft and optimally dense. Ready for standard or experimental filling, they are the basis for meat burgers or vegetarian burgers.
COFFEE PROJECT INDIA
This presentation was made for one of my potential clients from Brazil to set up Coffee Cafeteria in India... In short seeking an international investor while educating people on the benefits of coffee its STP with guidelines
Guadave
Final presentation for our Digital Marketing & Social Media class at Hult International Business School (SF)
NESCAFE
This document provides information about Nescafe's marketing project on coffee in India. It discusses the coffee industry background in India, market trends, information about Nescafe as a brand and its products, the 4 P's of marketing, factors influencing consumer behavior, competition, and strategies around targeting, positioning, advertising, and analyzing Nescafe's portfolio using the BCG matrix. In under 3 sentences: This document outlines Nescafe's marketing strategies in India, provides details on the coffee market and consumer behaviors, and analyzes Nescafe's product portfolio and positioning relative to competitors in the Indian coffee industry.
Coffee Consumption Market Research
1) The document summarizes a market research project on coffee consumption in India. It examines consumers' coffee consumption patterns, preferences for brand, type, and importance of coffee.
2) A survey of 60 people using online and offline methods found that young people aged 25 and below consume 42% of coffee, with a majority consuming coffee often in the late afternoon or morning. Hot and cold coffee are both popular but preferences vary by season.
3) Nescafe is the most popular brand, followed by Bru and TATA. People are willing to spend on coffee and prefer medium strength blends. The findings suggest opportunities for organic coffee, more availability of TATA coffee, and economical options from Davidoff
Intelligentsia Presentation v2
Intelligentsia Coffee is a premium coffee roaster and retailer founded in 1995 that aims to become the leading premium coffee distributor in the US. Their objectives are to increase sales of seasonal roasts, expand their store locations, and increase revenue by 10% by the third quarter of 2013. Their target markets are educated adults over 45 years old with incomes above $50,000 who value high-quality products and experiences. Intelligentsia will use their website, social media, print ads, radio, and transit ads to position themselves as the "smart premium coffee choice" and invite customers to experience their premium coffee.
Golden Sticks
Golden Sticks is a startup founded by Akhil Kacholia that serves traditional Indian street food on sticks with creative twists to flavors and ingredients. The startup aims to become the leading brand serving Indian street food worldwide with both oriental and western flavors. Golden Sticks differentiates itself by offering a new concept of desi street foods like besan, atta and suji on sticks with various sauce options to satisfy all taste preferences. The founder Akhil Kacholia hopes to transform India by delighting customers with high-quality traditional foods presented in an innovative way.
h4h report 80g
This document provides information about an organization called Help 4 Human Research & Development (H4HRD). It is an international non-profit organization with the mission of contributing to holistic human development and serving all humanity. Some of its key goals include improving quality of life, eliminating poverty, hunger and disease, promoting human rights, empowering marginalized groups, and promoting environmental protection. The organization has several initiatives or "missions" focused on areas like health, education, law and human rights, empowering women and children, crime prevention, and social justice. It aims to address issues like lack of access to healthcare and education, poverty, discrimination, and environmental degradation through advocacy, awareness campaigns, and community empowerment programs.
Basic Presentation
The document discusses establishing an online education academy called Taazakhabar E Learning Academy. It would provide educational content through various mediums like video tutorials, ebooks, audiobooks to help students learn from home. The target audience includes students unable to attend school, professionals looking to upskill, and those seeking continuing education. Content would cover academic subjects, professional skills, and general interest topics. The academy aims to make education more accessible through various online tools and platforms.
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This document provides an overview of Single Window Communication Solutions and the services they offer. They are a professional media company in India that provides customized services including television and broadcast productions, digital content creation, news networking, research, graphics, advertising, promotions, media consultancy, and event management. They aim to communicate ideas effectively to the right audiences through the right mediums.
Concept: Why teaming up makes sense
Our world provides many opportunities, but few are able to fully exploit them due to limitations in manufacturing, marketing, administration, finance, and public relations. However, by teaming up and focusing on individual core strengths, each person can handle the areas they know best and leverage the strengths of others. This allows a company to have specialized roles for promotion, marketing, shareholding, directing, coordination, advertising, finance, business intelligence, medical, real estate, travel, spirituality, and defense functions.
Stories & impact
This document lists several Indian political and business figures and the impacts to their positions or legal status, including:
- Vilasrao Deshmukh lost his position as Chief Minister of Maharashtra.
- Jignesh Shah lost positions on boards of several companies and international exchanges he founded, related to issues at the commodity exchanges MCX and NSEL.
- Sahara Shree Subroto Roy is currently imprisoned in Tihar Jail.
- Links and articles are provided about investigations and controversies related to Jignesh Shah, Sahara, and a land deal allegedly involving Mulayam Singh.
Project Nayansukh
Over 40 million people worldwide are blind or have low vision that cannot be corrected through conventional methods. This number is expected to double by 2020, with over 90% of visually impaired people living in developing countries like India where access to vision services is limited. A majority of children with low vision in countries like India are sent to blind schools instead of receiving vision enhancement services that could allow them to attend regular schools. With training and low vision aids, visually impaired individuals can live independently, but many lack awareness of and access to these services.
Stories & impact
This document lists several Indian political and business figures and the impacts they faced:
1) Vilasrao Deshmukh lost his position as Chief Minister of Maharashtra.
2) Jignesh Shah lost his board positions at several companies and international exchanges he founded after the collapse of his financial companies NSEL and MCX.
3) Sahara Subroto Roy is currently imprisoned in Tihar Jail over financial irregularities at his company.
Media audit1
The document summarizes the findings of a survey conducted among mainstream, financial, and electronic media journalists in Delhi and Mumbai regarding their perceptions of the pharmaceutical industry. It identifies the top pharmaceutical companies in terms of media recall as Ranbaxy, Dr. Reddy's, and Pfizer. The top three prominent media issues are identified as price control, patents, and product launches. Glenmark and Ranbaxy are perceived as leading in terms of growth, while there are no clear leaders in terms of credibility. Glenmark and Dr. Reddy's are seen as most innovative, but the media is generally unaware of the best companies to work for in the industry.
Society for medicare introduction
This document provides information about the Society for Medicare, an India-based NGO focused on health education and awareness. It discusses new ways of delivering healthcare through various media and technologies. The organization believes healthcare is no longer confined to clinics and hospitals, and that awareness can prevent disease. Its vision is to provide coordinated, affordable, and high-quality healthcare services through improved delivery and addressing gaps between privileged and underprivileged populations. The document outlines the team and their priorities, which include strengthening India's healthcare system, best practices, expanding coverage, and using effective communication to save lives and cut costs.
Hgh presentation
This social media advocacy plan aims to provide comprehensive and credible information about human growth hormone (HGH) deficiency to people who need it but don't know who to ask. The plan includes developing a website with dynamic content, translations, search functions, and multimedia options. It will target the 100,000 people in the US and UK with HGH deficiency through various online marketing strategies. The plan also involves creating online support groups and a virtual world where doctors can consult and patients can connect with others experiencing similar issues.
Tk gp intro
1. The document describes a media company that provides various communication services including television and broadcast productions, content creation for web, print and mobile, news networking, research, graphics, advertising, promotions, and event management.
2. It discusses the importance of effective communication from birth to death and highlights reaching the right audience with the right message through the right medium.
3. The company aims to manage clients' images and enhance their credibility by shining their image through a 360 degree approach using various media like video, audio, print, websites, blogs, and social media to achieve an all-India reach.
Dhruvi
The document outlines a marketing campaign for idlis, a South Indian snack. It aims to increase idli's popularity across India by promoting its various benefits, such as being healthy, low-cost, and easy to cook. The campaign will use social media platforms like Facebook and Twitter, featuring comic characters. Contests and challenges related to idlis will engage users. The objective is to make idli a popular snack choice for all occasions and regions.
Dhruvi mahajan internship showreel
Dhruvi Mahajan gained hands-on experience in public relations during a two-month internship, working on traditional and digital PR campaigns for several clients. She learned the importance of building perfect relations with clients, seniors, colleagues, support staff, family and friends. Her work included creating press releases, dossiers, social media campaigns and tracking coverage for clients in industries like healthcare, education and airlines.
Info warrior1
This document outlines the strategic steps taken to prevent the demolition of an ancient temple in Chandigarh. Expert archeologists were consulted and determined the site to be of Harappan origin. When the local media supported the administration, a different approach was taken. The district commissioner was warned evidence would be taken to Delhi media. The governor of Punjab, Haryana, and Chandigarh was also informed of potential dangers. Upon returning to Delhi, senior political leaders, army officials, and religious leaders were engaged. Media and legal pressure were applied to successfully stop the demolition.
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The document discusses strategies and objectives for HIV prevention and awareness in India. It aims to:
- Build high levels of awareness among the general population and high-risk groups.
- Prevent the spread of HIV infections through education.
- Provide greater care, support, and information about treatment to people living with HIV/AIDS.
- Strengthen HIV prevention, care, support and treatment programs at all levels.
- Improve the nationwide data monitoring system.
It lists experts in HIV/AIDS who participated in an audio conference and organizations that supported related events.
Recent stories
This document appears to be a table of contents or index for various publications including the International Policy Digest and India Legal Online. It lists article titles and URLs for pieces published between June 2013 and June 2014. The pages reference topics like business leaders, defense projects, international affairs, infrastructure and politics in India.
Teamwork
The document summarizes four episodes in the story of the Hare and Tortoise racing competitions. In the first two episodes, the Hare and Tortoise each win one race against the other. In the third episode, the Tortoise tricks the organizers into changing the course so the Hare will lose. In the fourth episode, they realize neither is perfect and decide to work as a team, with the Hare carrying the Tortoise on land and the Tortoise carrying the Hare in water, allowing both to reach the finish line together as winners. The moral is that teamwork is essential for win-win situations and utilizing each other's strengths.
Tansforming us healthcare plan
The document discusses issues with the current US healthcare system including high costs that are hurting the economy, uneven quality and access to care, and a large uninsured population. It notes that healthcare spending has grown significantly over time and is projected to continue rising rapidly. The system is seen as unfairly benefitting those who can afford insurance over those who cannot. Major problems include administrative waste and a focus on treating sickness rather than prevention or wellness. Innovative solutions are needed to make quality healthcare affordable and accessible to all.
Marketing management.. maggi noodles
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
AN IDEA_DTI_G7.pptx
Villagers in rural areas faced barriers in accessing banking services and saving money. Banks were far from villages, and villagers were often illiterate and did not understand existing banking schemes. As a result, villagers did not recognize the need to save or have enough money to deposit in banks. To address these issues, the team emphasized with villagers about the challenges of accessing banks. They defined the need to save, created prototype banking schemes tailored to villagers, tested them, and iterated based on feedback to develop revised schemes that met villagers' needs and circumstances.
Account planning fununda
This is an Account planning created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mrs. Shobha Venkatesh. This project had being awarded the "Best Account planing project".
Project created by-
Khushali Valia
Aditi Deshpande
Aishwarya Gandhe
Medha Sharma
Rohit Bhati
Sweeling Sherry Chen
Tarannum Khan
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h4h report 80g
This document provides information about an organization called Help 4 Human Research & Development (H4HRD). It is an international non-profit organization with the mission of contributing to holistic human development and serving all humanity. Some of its key goals include improving quality of life, eliminating poverty, hunger and disease, promoting human rights, empowering marginalized groups, and promoting environmental protection. The organization has several initiatives or "missions" focused on areas like health, education, law and human rights, empowering women and children, crime prevention, and social justice. It aims to address issues like lack of access to healthcare and education, poverty, discrimination, and environmental degradation through advocacy, awareness campaigns, and community empowerment programs.
Basic Presentation
The document discusses establishing an online education academy called Taazakhabar E Learning Academy. It would provide educational content through various mediums like video tutorials, ebooks, audiobooks to help students learn from home. The target audience includes students unable to attend school, professionals looking to upskill, and those seeking continuing education. Content would cover academic subjects, professional skills, and general interest topics. The academy aims to make education more accessible through various online tools and platforms.
Taazakhabar intro
This document provides an overview of Single Window Communication Solutions and the services they offer. They are a professional media company in India that provides customized services including television and broadcast productions, digital content creation, news networking, research, graphics, advertising, promotions, media consultancy, and event management. They aim to communicate ideas effectively to the right audiences through the right mediums.
Concept: Why teaming up makes sense
Our world provides many opportunities, but few are able to fully exploit them due to limitations in manufacturing, marketing, administration, finance, and public relations. However, by teaming up and focusing on individual core strengths, each person can handle the areas they know best and leverage the strengths of others. This allows a company to have specialized roles for promotion, marketing, shareholding, directing, coordination, advertising, finance, business intelligence, medical, real estate, travel, spirituality, and defense functions.
Stories & impact
This document lists several Indian political and business figures and the impacts to their positions or legal status, including:
- Vilasrao Deshmukh lost his position as Chief Minister of Maharashtra.
- Jignesh Shah lost positions on boards of several companies and international exchanges he founded, related to issues at the commodity exchanges MCX and NSEL.
- Sahara Shree Subroto Roy is currently imprisoned in Tihar Jail.
- Links and articles are provided about investigations and controversies related to Jignesh Shah, Sahara, and a land deal allegedly involving Mulayam Singh.
Project Nayansukh
Over 40 million people worldwide are blind or have low vision that cannot be corrected through conventional methods. This number is expected to double by 2020, with over 90% of visually impaired people living in developing countries like India where access to vision services is limited. A majority of children with low vision in countries like India are sent to blind schools instead of receiving vision enhancement services that could allow them to attend regular schools. With training and low vision aids, visually impaired individuals can live independently, but many lack awareness of and access to these services.
Stories & impact
This document lists several Indian political and business figures and the impacts they faced:
1) Vilasrao Deshmukh lost his position as Chief Minister of Maharashtra.
2) Jignesh Shah lost his board positions at several companies and international exchanges he founded after the collapse of his financial companies NSEL and MCX.
3) Sahara Subroto Roy is currently imprisoned in Tihar Jail over financial irregularities at his company.
Media audit1
The document summarizes the findings of a survey conducted among mainstream, financial, and electronic media journalists in Delhi and Mumbai regarding their perceptions of the pharmaceutical industry. It identifies the top pharmaceutical companies in terms of media recall as Ranbaxy, Dr. Reddy's, and Pfizer. The top three prominent media issues are identified as price control, patents, and product launches. Glenmark and Ranbaxy are perceived as leading in terms of growth, while there are no clear leaders in terms of credibility. Glenmark and Dr. Reddy's are seen as most innovative, but the media is generally unaware of the best companies to work for in the industry.
Society for medicare introduction
This document provides information about the Society for Medicare, an India-based NGO focused on health education and awareness. It discusses new ways of delivering healthcare through various media and technologies. The organization believes healthcare is no longer confined to clinics and hospitals, and that awareness can prevent disease. Its vision is to provide coordinated, affordable, and high-quality healthcare services through improved delivery and addressing gaps between privileged and underprivileged populations. The document outlines the team and their priorities, which include strengthening India's healthcare system, best practices, expanding coverage, and using effective communication to save lives and cut costs.
Hgh presentation
This social media advocacy plan aims to provide comprehensive and credible information about human growth hormone (HGH) deficiency to people who need it but don't know who to ask. The plan includes developing a website with dynamic content, translations, search functions, and multimedia options. It will target the 100,000 people in the US and UK with HGH deficiency through various online marketing strategies. The plan also involves creating online support groups and a virtual world where doctors can consult and patients can connect with others experiencing similar issues.
Tk gp intro
1. The document describes a media company that provides various communication services including television and broadcast productions, content creation for web, print and mobile, news networking, research, graphics, advertising, promotions, and event management.
2. It discusses the importance of effective communication from birth to death and highlights reaching the right audience with the right message through the right medium.
3. The company aims to manage clients' images and enhance their credibility by shining their image through a 360 degree approach using various media like video, audio, print, websites, blogs, and social media to achieve an all-India reach.
Dhruvi
The document outlines a marketing campaign for idlis, a South Indian snack. It aims to increase idli's popularity across India by promoting its various benefits, such as being healthy, low-cost, and easy to cook. The campaign will use social media platforms like Facebook and Twitter, featuring comic characters. Contests and challenges related to idlis will engage users. The objective is to make idli a popular snack choice for all occasions and regions.
Dhruvi mahajan internship showreel
Dhruvi Mahajan gained hands-on experience in public relations during a two-month internship, working on traditional and digital PR campaigns for several clients. She learned the importance of building perfect relations with clients, seniors, colleagues, support staff, family and friends. Her work included creating press releases, dossiers, social media campaigns and tracking coverage for clients in industries like healthcare, education and airlines.
Info warrior1
This document outlines the strategic steps taken to prevent the demolition of an ancient temple in Chandigarh. Expert archeologists were consulted and determined the site to be of Harappan origin. When the local media supported the administration, a different approach was taken. The district commissioner was warned evidence would be taken to Delhi media. The governor of Punjab, Haryana, and Chandigarh was also informed of potential dangers. Upon returning to Delhi, senior political leaders, army officials, and religious leaders were engaged. Media and legal pressure were applied to successfully stop the demolition.
Events, corp com & pr1
The document discusses strategies and objectives for HIV prevention and awareness in India. It aims to:
- Build high levels of awareness among the general population and high-risk groups.
- Prevent the spread of HIV infections through education.
- Provide greater care, support, and information about treatment to people living with HIV/AIDS.
- Strengthen HIV prevention, care, support and treatment programs at all levels.
- Improve the nationwide data monitoring system.
It lists experts in HIV/AIDS who participated in an audio conference and organizations that supported related events.
Recent stories
This document appears to be a table of contents or index for various publications including the International Policy Digest and India Legal Online. It lists article titles and URLs for pieces published between June 2013 and June 2014. The pages reference topics like business leaders, defense projects, international affairs, infrastructure and politics in India.
Teamwork
The document summarizes four episodes in the story of the Hare and Tortoise racing competitions. In the first two episodes, the Hare and Tortoise each win one race against the other. In the third episode, the Tortoise tricks the organizers into changing the course so the Hare will lose. In the fourth episode, they realize neither is perfect and decide to work as a team, with the Hare carrying the Tortoise on land and the Tortoise carrying the Hare in water, allowing both to reach the finish line together as winners. The moral is that teamwork is essential for win-win situations and utilizing each other's strengths.
Tansforming us healthcare plan
The document discusses issues with the current US healthcare system including high costs that are hurting the economy, uneven quality and access to care, and a large uninsured population. It notes that healthcare spending has grown significantly over time and is projected to continue rising rapidly. The system is seen as unfairly benefitting those who can afford insurance over those who cannot. Major problems include administrative waste and a focus on treating sickness rather than prevention or wellness. Innovative solutions are needed to make quality healthcare affordable and accessible to all.
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Marketing management.. maggi noodles
Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.
Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI
I hjave designed the slides as per the theme of Maggi
Please follow me on slideshare for more Powerpoint presenatations :)
My email lbogati62@gmail.com
thank you :)
AN IDEA_DTI_G7.pptx
Villagers in rural areas faced barriers in accessing banking services and saving money. Banks were far from villages, and villagers were often illiterate and did not understand existing banking schemes. As a result, villagers did not recognize the need to save or have enough money to deposit in banks. To address these issues, the team emphasized with villagers about the challenges of accessing banks. They defined the need to save, created prototype banking schemes tailored to villagers, tested them, and iterated based on feedback to develop revised schemes that met villagers' needs and circumstances.
Account planning fununda
This is an Account planning created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mrs. Shobha Venkatesh. This project had being awarded the "Best Account planing project".
Project created by-
Khushali Valia
Aditi Deshpande
Aishwarya Gandhe
Medha Sharma
Rohit Bhati
Sweeling Sherry Chen
Tarannum Khan
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Marketing Management PPT on Segmentation,Targeting and Positioning
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The document outlines a campaign created by Wowel Agency for RMIT Student Services to promote healthy eating among students. It discusses research finding a lack of nutrition among students due to time pressures and proposes objectives to educate students on health and encourage healthy meal preparation. The campaign involves distributing easy recipe postcards, a "mug-a-meal" vending machine, and a Facebook page for students to share recipes in order to make healthy eating convenient and accessible even for busy students. The report recaps the campaign implementation and evaluates its effectiveness in meeting objectives.
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Tangy namkeen.docx
What does namkeen mean? Namkeen is of course salty, but Indian snacks have evolved and gone beyond than just being salty. They deliver a host of flavours to your palate, making it one of the most versatile and extravagant types of snacks.
Tangy namkeen.docx
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ORIGIN AND ORGANIC.pdf
Origin and Organic-A shop for Organic,
Natural and Traditional Foods.
We collect traditional rices,millets and pulses directly from local natural farmers and we clean if needed ,pack and sell it to the customers.
In order to promote the use of traditional rices in our day to day life easily we also make value added products like
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Dhruvi show
- 2. PRODUCT USPs : IDLIS ARE Yummy Light weight Low Cost Nutrition Filling – Anytime, Anywhere Healthy - Non Oily All Time Food Easy To Cook Zero Cholesterol, Fat Free Recommended for Diabetics Can be cooked in variety of ways
- 3. THE OFFICIAL TASTE OF INDIA… A meal that is : Tasty & good to Eat Satisfies hunger… Liked by North –South –East – West Popular among all generations – old & new Every time, Everywhere -- Always… SWAD INDIA KAA… KHAYE INDIA PET FULL !!
- 4. Our Product SWAD INDIA KAA…
- 5. Communication Objective • Trendy and in-thing to have for those in between times • Extend the reach and demand for Idli – from South to North- All India • Increase its demand and acceptance -- make people crazy and crave for it • Promote its use not just to satisfy hunger but also as an all time favorite snack • Promote its use among the health conscious segment • Promote it as a diet for diabetics and weight conscious people • Promote it as a non-sticky take-away food for the youth • Make women aware about the different ways to cook it • Promote it as a low cost, easy to cook option for bachelors and working class • Break the taboos – Easy to cook, takes no time, child’s play SWAD INDIA KAA- LOVED BY GENERATIONS OF INDIANS HERE & THERE
- 6. STAKEHOLDER MAPPING • Children – cooking it is child’s play - always and anytime • Teens - Trendy and in-thing • Youth - non-sticky, take-away food , Instant energy – on demand • Mothers – Healthy & better 2 minute cooking option than products like Maggi • Women – Easy to cook, life (& Time) saving, handy - in the kitchen • Untrained Cooks – Easy to make, Cook & eat it the way you like it • Health segment • Diabetics and weight conscious people • Cost & Time Conscious people : Low cost & less time consuming • OVERALL AIM – Meal anytime, anywhere & for those in between times SWAD INDIA KAA- LOVED BY GENERATIONS OF INDIANS HERE & THERE
- 7. How others made an impact CASE STUDY 1: CADBURY CHOCOLATES – KUCH MEETHA HO JAYE THEN: People use to have Chocolates only on special occasions NOW: Pappu pass ho gaya to Pehli taareekh, Rishton ki Meethas gift for someone special. IMPACT : MAXIMUM. Chocolates replaced traditional sweets as special occasion gifts CASE STUDY 2 : THANDA HAI TO COCA COLA & NAMKEEN CHIPS THEN: People in villages used to offer nimbu pani, lassi, or samosa to guests NOW: Coke & Pepsi have become synonyms for Thanda and Chips for namkeen in villages IMPACT : UNIMAGINABLE MARKETING SUCCESS – traditional products have been replaced CASE STUDY 3 : DOMINOS PIZZA ATTEMPTED: Pizza delivered at the doorstep in 30 minutes of money back IMPACT : LIMITED SUCCESS – Demand for Pizza is more or less constant & 30 min scheme is not available in all areas within the same cities SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 8. OUR SOCIAL MEDIA STRATEGY STEP # 1: IDLI MAN & AI AI O – IDLI COMIC STRIP SWAD INDIA KAA Ai Ai O! I am IDLIMAN I Love Idli Don’t worry Sāmbhar boy is here SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 9. OUR SOCIAL MEDIA STRATEGY JOKES FACTS QUOTES STEP # 1: MESSAGE THROUGH COMIC CHARACTERS SHER-O-SHAYERI INSPIRATIONAL STORIES SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 10. Websites & Blogs SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 11. Facebook SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 12. Twitter SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 13. Campaign Ad-Ons SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 14. Idli - Facts SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 15. Idli - Facts SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 16. Idli- Tasty Tips SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 17. South V/s North Challenge SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL
- 18. Idli- Recipe Contest SWAD INDIA KAA SWAD INDIA KAA- BHUKH BHAGAO IDLI KHAO – PET FULL