Villagers in rural areas faced barriers in accessing banking services and saving money. Banks were far from villages, and villagers were often illiterate and did not understand existing banking schemes. As a result, villagers did not recognize the need to save or have enough money to deposit in banks. To address these issues, the team emphasized with villagers about the challenges of accessing banks. They defined the need to save, created prototype banking schemes tailored to villagers, tested them, and iterated based on feedback to develop revised schemes that met villagers' needs and circumstances.

1. Team:
Prayas Sharma- 230102060
Tushar Gandhi- 230103244
Apoorv Jha- 230103037
Vaibhav Vadluru- 230102090
Saksham Jain- 230102071
Ashima Jain- 230101049
Vishal Soni- 230103267

2. Shifting the focus
Gaining customer
to
Understanding customer

4. Villagers waiting for bankers
• Banks were far from homes
• Illiteracy was one of the barriers in
understanding the schemes
• The need to save was not recognized by
villagers as they had no clue about them.
• People were not having enough savings to
go to banks and deposit them.
Problems
Villagers be like:

6. Tushar be like:

7. Peddling
to
the
last
mile
Reaching
where
they
were
supposed
to
be

14. • Empathizing with villagers about not being able to reach banks.
• Defining the need to save.
• Ideate different schemes, prototyping and testing on villagers, then for urban
households.
• Iterating about the plans & scheme and revising them as per time.

15. THE KELLOGGS INDIA
STORY
DT Lens

16. DESIGN THINKING
Kellogg’s tried to India
• Sweet Breakfast
• Hot Milk, Sugar not mixing
Empathize
Define
Ideate
Prototype
01.
02.
03.
04.
They found a sugar-coated
version of their cereal
The sugar-coated
version(froot loops and frosty)
enters the market.
Added sweet sugar-coated
cereal which could easily mix
in with the milk

17. DESIGN THINKING
Kellogs garners some market
but loses it’s health-conscious
image
Test
Iterate
Ideate
Prototype
05.
06.
07.
08.
Kellogg's tries again how it
can work on its lost image in
the healthy food segment
launch new savory product in
the market and take close
feedback to make the
required changes
Introduce a range of Indian
flavored cereals for breakfast

18. INSIGHT
Kellogg's began with trying to enter the Indian market with its initial portfolio,
without understanding the Indian consumer. This led to an obvious failure of a
huge conglomerate. What did this?
It was due to their lack of empathy in understanding Indian food.
They learned quickly and made sure that when they came up with their next
sugar-coated product they did better.
With the launch of this, they felt they were losing the health-conscious
consumer, so they launched their healthy variants too. (Special K, Museli,
Oats).
To keep on their lead in the industry they are now more focused than ever into
the indian breakfast mixes (Poha, Upma etc.)
Kellogg's learned and transformed from being an outsider trying to change the
indian breakfast into creating community products well-liked by the Indian
market and at the same time. catering to the taste, health & and style of the
Country

19. From Classroom to Worldwide
BLOGS
https://theadbhutvishalwrites.blogspot.com/2023/09/sahara.html : Link to blog
https://theadbhutvishalwrites.blogspot.com/2023/09/sahara-ppt.html : link to PPT

20. GLIMPSE