DHOOM 3 Release in PVR Cinema's in Forum Mall Wanted to engage the audience as Dhoom 3 was releasing in PVR in Forum Mall. Almost 38% of entries from mobile site!

2. Brief and Campaign objective
The Forum Mall (Koramangala) is one of the first mall’s in Bangalore and is also
one of the most famous and highly trafficked malls in Bangalore.
DHOOM 3 RELEASE IN PVR CINEMA’S IN FORUM MALL
Wanted to engage the audience as Dhoom 3 was releasing in PVR in Forum Mall.
Objective was to spread the message about the release, create visibility amongst
the fans about the movie, urging them to come to the mall and watch the movie.
LAUNCHED FB APP + MOBILE SITE (FOR MOBILE USERS)
We therefore launched a Facebook application on The Forum Mall’s page and a
Mobile Site for users from mobile. As usage of Facebook via mobile increases,
we made sure people could take part in the same contest via their mobile/smart
phone as well and win Dhoom 3 Tickets!
The contest was a huge success. 25 couple’s won Dhoom 3 movie tickets. Buzz was
great, response was tremendous!
Facebook Case Study - Forum Mall Bangalore

3. DHOOM 3 FACEBOOK
APP ON FORUM
MALL’S PAGE
Facebook Case Study - Forum Mall Bangalore

4. Like to Take Part
Like the page
to enter and
take part.
Facebook Case Study - Forum Mall Bangalore

5. Answer Questions related to Dhoom 3!
Questions
are displayed
along with
multiple
choice
options.
Pick the right
answer and
move ahead.
Facebook Case Study - Forum Mall Bangalore

6. Register to Validate your Entry
Only
registered
users will be
eligible to be
declared as
winners, so
register after
answering
questions.
Facebook Case Study - Forum Mall Bangalore

7. Thank You Page
Finish and
reach the
Thank You
page. From
here you
can share
on your
wall, play
again, etc.
Facebook Case Study - Forum Mall Bangalore

8. DHOOM 3 CONTEST
MOBILE SITE
IMPORTANT: As usage of FB via mobile increases, we
ensured users seeing this contest in the Facebook newsfeed
on their mobile or smart phones could also take part. Every
status update clearly had links saying click here if accessing
on your desktop or click here if accessing on your mobile
phone. This yielded in superb results. Almost 40% of entries
were received via mobile/smartphones!
Facebook Case Study - Forum Mall Bangalore

9. Dhoom 3 Contest Mobile Site
Similar look
and feel
retained on
the mobile
site.
Users followed
the same
process to
complete the
game.
Facebook Case Study - Forum Mall Bangalore

10. Dhoom 3 Contest Mobile Site
Facebook Case Study - Forum Mall Bangalore

11. Regular updates on the page
Facebook Case Study - Forum Mall Bangalore

12. On Ground Promotion (i.e in the Mall)
Standee’s were placed inside the
mall at key locations like the
entrance, the ticket counter, etc,
to increase visibility about the
contest.
QR code in the standee, when
scanned, would take the user
directly to the mobile site making
it easier for them to participate!
Facebook Case Study - Forum Mall Bangalore

13. Amazing Responses and Comments!
Facebook Case Study - Forum Mall Bangalore

14. Declaring Results every few days
Winners were declared every
few days. This was to keep the
contest alive and keep people
coming back to the page.
Winners were declared in
batches of 1, 3 and 5.
Total of 25 winners won
couple tickets. They could
watch Dhoom 3 in Forum
Mall’s PVR at any time on
any day!
Facebook Case Study - Forum Mall Bangalore

15. Results of the Campaign
The contest was live for a 2 week period. The response was superb and the
numbers were great on all parameters. The mobile site helped increase
entries. We share a few key numbers below.
Parameter
Number
No. of New LIKES
2,000+ likes
No. of entries to the
contest
Total of 2,771 entries (Name, email, mobile)
No. of winners
25 winners got Dhoom 3 couple tickets
No. of entries from the 1,055 entries from mobile site.
mobile site
So almost 38% of entries from mobile site!
Facebook Case Study - Forum Mall Bangalore

16. Thank You!
For more details regarding the Forum Mall
Dhoom 3 Case Study, write to us at
contact@alivenow.in with your queries.
Visit us at www.alivenow.in to learn more.
Facebook Case Study - Forum Mall Bangalore