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YMCA Design for America
Overview I. Recap of Challenge II. YMCA needs teens to be complete III. Teens need the YMCA to be there IV. What the YMCA can do V. Why it’s possible
The Challenge Teens aren’t engaged at the Y Programs don’t keep their attention Going other places The Y has a hard time accommodating teens Budget, space-wise Understanding and patience Difficulty with retention
YMCA Fundamentals Community Core Values: Responsibility, Respect, Caring and Honesty "a holistic approach to  individual and social development encompassing spiritual, intellectual and physical methods"
Why Teens are Important Part of the community Are a source of future membership  positive cycle Represent change and bring change to the Y Volunteer and care   YMCA can foster that Can become a source of pride
Make Them Y-For-Life ,[object Object]
Low cost and low risk
Funds can be re-invested in teen or used for other groups
Successful programs now generates future enrollment
Creating a Y-member for life,[object Object]
Day in the Life at the Y NOW “If you aren’t selling cones, just go stand somewhere inside” “The Y isn’t somewhere I’d take my friends…I just come here because my parents tell me”
It can even feel like abandonmentto them “It’s like when we are 12 they  push us out of Y Kids and [the Y has] got nothing to do” – age 13 “I just come here because  that is what I used to do”  – age 11
Putting it together
Who is at the Y and What can we do for them?
We can give them Purpose
Our Key Insights
Refining Our Key Insights
Refining Our Key Insights Teens: Want Control/Ownership Try Things to Figure Themselves Out Try to be Unique Want Adults to be a Crutch Want to be Cool
Taking it even further… Y Provides Opportunities Have some control/say in activities- opinions Ownership of space - teen room Catching them young Starting to respect teens Safety  Too many yet too little decisions to make  Not really theirs But what about when they get to age 12? Not everyone is respecting them yet Over-watched
What Can we Do
when you engage them Things work These teens, when given a purpose, are excellent You really don’t need to spend a lot of money or need a lot of space
How Far Can The Y Go?
How Far can the Y GO?
How Far Can the Y go?
How Far Can the Y GO?
What you are really doing
Where do you want to be?

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Past Presentation on YMCA/Teenager Relationships

  • 1. YMCA Design for America
  • 2. Overview I. Recap of Challenge II. YMCA needs teens to be complete III. Teens need the YMCA to be there IV. What the YMCA can do V. Why it’s possible
  • 3. The Challenge Teens aren’t engaged at the Y Programs don’t keep their attention Going other places The Y has a hard time accommodating teens Budget, space-wise Understanding and patience Difficulty with retention
  • 4. YMCA Fundamentals Community Core Values: Responsibility, Respect, Caring and Honesty "a holistic approach to individual and social development encompassing spiritual, intellectual and physical methods"
  • 5. Why Teens are Important Part of the community Are a source of future membership positive cycle Represent change and bring change to the Y Volunteer and care YMCA can foster that Can become a source of pride
  • 6.
  • 7. Low cost and low risk
  • 8. Funds can be re-invested in teen or used for other groups
  • 9. Successful programs now generates future enrollment
  • 10.
  • 11. Day in the Life at the Y NOW “If you aren’t selling cones, just go stand somewhere inside” “The Y isn’t somewhere I’d take my friends…I just come here because my parents tell me”
  • 12. It can even feel like abandonmentto them “It’s like when we are 12 they push us out of Y Kids and [the Y has] got nothing to do” – age 13 “I just come here because that is what I used to do” – age 11
  • 14. Who is at the Y and What can we do for them?
  • 15. We can give them Purpose
  • 17. Refining Our Key Insights
  • 18. Refining Our Key Insights Teens: Want Control/Ownership Try Things to Figure Themselves Out Try to be Unique Want Adults to be a Crutch Want to be Cool
  • 19. Taking it even further… Y Provides Opportunities Have some control/say in activities- opinions Ownership of space - teen room Catching them young Starting to respect teens Safety Too many yet too little decisions to make Not really theirs But what about when they get to age 12? Not everyone is respecting them yet Over-watched
  • 21. when you engage them Things work These teens, when given a purpose, are excellent You really don’t need to spend a lot of money or need a lot of space
  • 22. How Far Can The Y Go?
  • 23. How Far can the Y GO?
  • 24. How Far Can the Y go?
  • 25. How Far Can the Y GO?
  • 26. What you are really doing
  • 27. Where do you want to be?
  • 28. Costs can be efficient Costs are mostly incurred up front due to set-up Cost of space reduced by allocating existing rooms for teen activity Use of volunteer resources to minimize monthly costs of staffing
  • 29. benefits are not always measurable Gain goodwill among kids, establish relationships Become more connected within areas served “Beneficiary Builder”
  • 30. In sum… Teens are important to the Y. Teens care most about having a purpose and being empowered. The Y can foster this with a few simple, efficient upgrades. The Y gets community, happy teens, funds, respect, CHANGE

Editor's Notes

  1. Draw journey map on paper to be interactive and explain analysis. I like this here because it rWhat teenagers decide to do is decided most often right after schoolThey often decide what to do based on what they see on Lake Street or what their friends do.Key is to make the YMCA come to mind
  2. Type out on top of
  3. Use other slide?
  4. And these ideas work and we know they work because
  5. Adding paper to write on, being able to study in there, no adult traffic = all about the illusion that it’s theirs
  6. Possible titles: “What you are really doing”, “It’s up to you”
  7. Is this gonna scare him into thinking we went too far? Empowerment
  8. “Beneficiary Builder” – developing long-term relationships for future growth and fund raising