- Cross-cultural training is important because 60% of international joint ventures fail and 30-50% of expatriate managers fail or underperform in their assignments. The average successful international assignment costs over $1 million USD. - Without cross-cultural training, expatriates struggle with adjusting to the local culture and environment, which is the leading cause of unsuccessful international assignments that end up costing organizations much more than cultural training. - Cross-cultural training helps expatriates better adapt to living and working abroad, improves performance, and allows organizations to realize a better return on their large international investment. Cultural training costs less than 1% of total assignment costs.