This document discusses common pitfalls when building cloud applications on Heroku and provides solutions. It recommends caching everywhere possible to reduce API latency. It also suggests using data replication or synchronization instead of caching to avoid conflicts from bi-directional updates. The document advises warming the API cache with a worker to store static records locally. It also stresses the importance of matching environments between local development and production. Custom APEX endpoints are proposed to reduce API calls and access hidden business logic. Finally, the document emphasizes monitoring logs, load testing applications, and being creative when solving problems.