Over half of Americans have a profile on a social networking site. Facebook is the dominant social network, with over half of social networkers reporting having a Facebook profile. While social networking usage is highest among younger age groups, growth in usage is greatest among those aged 45 and older. Nearly two-thirds of social networkers access social sites daily, with over half checking Facebook multiple times per day via their phones. Mobile access and status updating are increasingly common activities on social networks.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
Examining more than a decade of data on the social impact of technology in America, Pew Internet Research Analyst Kathryn Zickuhr discussed the patterns and trends shaping the new messaging realities of the digital age at the WSU Elliott School of Communications’ annual Comm Week conference.
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
Lee Rainie will give the keynote presentation on "Learning in the Digital Age: Where Libraries Fit In." Lee will discuss the way people use e-book readers and tablet computers and how those devices are fitting into users' digital lives. He will describe how three revolutions in digital technology – in broadband, mobile connectivity, and social media – have created a new social operating system that he calls "networked individualism." He will use the Project's latest findings to help describe how librarians can serve the new educational needs of networked individuals.
Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.
Marketing Attribution: Valuing The Customer JourneyDung Tri
Marketers want to do more than simply justify their digital spend; they want to optimize it. They’re looking to attribution to understand how different media perform so they can adjust the media mix and improve performance.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2. Methodology
• In January/February 2012, Edison Research and
Arbitron conducted a national telephone survey offered
in both English and Spanish language (landline and
mobile phone) of 2,020 people aged 12 and over
• Data were weighted to national 12+ population figures
• This is the 20th study in this series, dating to 1998
3. Over Half of Americans Have a Profile
on a Social Networking Site
% Who Currently Have a Personal Profile Page Any Social Networking Website
56
52
48
34
24
2008 2009 2010 2011 2012
4. Social Networkers Lean Slightly More Female Than Population
Gender Composition
Male Male
49% 46%
Female
Female 54%
51%
U.S. Population 12+ Social Networkers
5. Over Half of Social Networking Users Are 12-34
Age Composition
Age 35-44 Age 25-34
15% 20% Age 35-44
Age 25-34
16% 17%
Age 45-54
17%
Age 45-54
Age 12-24 16%
21%
Age 12-24
32%
Age 55+
31% Age 55+
15%
U.S. Population 12+ Social Networkers
6. Awareness of Leading Social Networking Sites is Ubiquitous
“Have you ever heard of the social networking website named…”
Facebook 93
Twitter 90
MySpace 85
Google+ 45
LinkedIn 39
0 10 20 30 40 50 60 70 80 90 100
% saying “yes”
7. Facebook Is the Dominant Social Network
“Do you currently ever use/have your own profile page on…”
Any Social Network 56
Facebook 54
LinkedIn 13
Twitter 10
Google+ 8
0 10 20 30 40 50 60 70 80 90
% saying “yes”
8. Year-Over-Year Growth in Social Networking Greatest
Among People Age 45 and Older
% by Age Group Who Currently Have a Personal Profile Page on Any Social Networking Website
76 81 80 80
68 68 2011 2012
63 65
55
45
31 34
23
15
12-17 18-24 25-34 35-44 45-54 55-64 65+
9. Age Demographics of Popular Social Networking Sites
% by Age Group Who Currently Use/Have a Personal Profile Page On…
81 Facebook Twitter LinkedIn
80
66
62
50
32
20 23 23
17 18 17
12 9 10
8 6
1 1 1 3
12-17 18-24 25-34 35-44 45-54 55-64 65+
10. Education Levels of Social Networkers Similar to
That of General Population
“What is the highest level of formal education you have completed?”
4 Year College 1-3 Years
College 4 Year College
1-3 Years 19% 20%
College 34%
30%
Some
Graduate
Some
Credits
Graduate
5%
Credits
Advanced 5%
Degree
13% Advanced
Degree
High School 15%
High School
or Less
or Less
33% 26%
U.S. Population 12+ Social Networking Users
11. LinkedIn Users Nearly Twice as Likely as General
Population to Have at Least a 4-Year Degree
% of Social Networkers, By Platform, with At Least a 4-Year College Degree
LinkedIn 71
Twitter 50
Facebook 41
Total 12+ 37
0 10 20 30 40 50 60 70 80
12. Nearly Two-Thirds Of Social Networkers Use Social Sites Daily
“How often do you use social networking Web sites or services?”
Nearly Every Day
Several Times per
15%
Day
22%
At Least Once a
Week
12%
At Least Once per
Month
5%
Less Often Than
Once per Month
5%
Never Use
41%
13. Approximately 58 Million Americans Have “The Social Habit”
% Who Use Social Networking Sites/Services “Several Times Per Day”
25
22
Approx.
20 18 58 Million
15 Approx.
15 46 Million
Approx.
39 Million
10
7
5 Approx.
5 Approx. 18 Million
12 Million
0
2008 2009 2010 2011 2012
14. An Estimated 143 Million Americans Have a Facebook Profile
“Do you currently have a profile page on Facebook?”
2012 54
2011 51
2010 41
2009 18
2008 8
0 10 20 30 40 50 60
% saying “yes”
15. Nearly One-Third of Facebook Users Have Been
Members For at Least Three Years
“How long have you been on Facebook?”
6 months to 1 year to less
less than 1 year than 2 years
13% 24%
Less than 6
months
6%
5 years or more
10%
2 years to less
than 3 years
26%
3 years to less
than 5 years
21% Base: Have a personal profile page on Facebook
16. Nearly One-Quarter of Facebook Users Check
Their Account At Least Five Times Daily
“In the last 24 hours, approximately how many times did you check your Facebook account?”
25 27
MEAN: 4.0 Times
14 15
12
8
None Once Twice 3 to 4 times 5 to 10 times 11+ times
Base: Have a personal profile page on Facebook
17. Young Facebook Users Have Lots of Friends
Average Number of Facebook Friends by Age Group
429
396
262 273
220
163
96
71
P12+ 12-17 18-24 25-34 35-44 45-54 55-64 65+
Base: Have a personal profile page on Facebook
18. More Than Half of Facebook Users Access the Site Via Phone
% Who Access Facebook On a…
Desktop/Laptop computer 92
Cell Phone 54
Tablet 19
Base: Have a personal profile page on Facebook
19. One in Three Facebook Users Access the
Service Most Via Phone
“Which way do you access Facebook most?”
Cell Phone
33%
Desktop/Laptop
Tablet Computer
4% 63%
Base: Have a personal profile page on Facebook
20. Concerns Over Facebook Privacy Rise
“How do you feel about the privacy of your personal information on Facebook?
27
Very Concerned 2012
21
2011
29
Somewhat Concerned
23
20
Slightly Concerned
22
24
Not at All Concerned
33
0 10 20 30 40 50 60
Base: Have a personal profile page on Facebook
21. An Estimated 26 Million Americans Use Twitter
“Do you currently ever use Twitter?”
2012 10
2011 8
2010 7
0 10 20 30 40 50 60
% saying “yes”
22. Twitter Continuing To Draw New Users
“How long have you been a Twitter user?”
Less than 6
months
23% 6 months to
less than 1 year
30%
5 years or more
3%
3 years to less
than 5 years
9%
2 years to less
than 3 years 1 year to less
10% than 2 years
25% Base: Currently ever use Twitter
23. Four in Ten Twitter Users Access the Service
Nearly Every Day or More
“How often do you use Twitter?”
Less often than
once per month
20%
Several times
per day
29%
At least once
per month
16%
Nearly every
At least once day
per week 12%
23%
Base: Currently Ever Use Twitter
24. The “Twitter Habit” Grows Sharply
% of Twitter Users Who Use the Service “Several Times Per Day”
35
30
29
25
20 18 18
15
10
5
0
2010 2011 2012
25. Twitter Users Becoming More Engaged
“Do you ever post status updates to “Twitter?”
2012 76
2011 69
2010 47
0 10 20 30 40 50 60 70 80 90
% saying “yes”
Base Use Twitter at least once per month
26. More Than Four in Ten Americans Hear or Read About
Tweets Almost Every Day in the Media
“How often do you hear about Twitter feeds, commonly called tweets, through
media such as TV, radio, newspapers, or websites other than Twitter?”
Regularly, but Sometimes
not Daily 13% Rarely
16% 8%
Never
9%
Have Not Heard
of Twitter
11%
Almost Every
Day
43% Base: Total Population 12+
27. Twitter Users Lean Towards The Democratic Party
“When it comes to political matters, do you usually think of yourself as a…?”
Republican
Independent 22%
23%
Republican
Independent
23%
23%
Other
13% Other
9%
Refused/NA Refused/NA
Democrat 11% Democrat
30% 40% 6%
U.S. Population 12+ Monthly Twitter Users
28. One-Third of Social Networking Users Are “Silent”
“Do you ever post status updates to any social networking websites or services?”
No
34%
Yes
66%
Base: Users of Social Networking Sites/Services
29. One-Third of Status Updaters Post Updates Using the
Service’s Website Nearly Every Day or More
“About how often do you go to the social networking website to update your status?”
Several Times Nearly Every
Per Day Day
16% 18%
Never Update
Status This Way
4%
Less Often than
Once per Month
10% At Least Once
per Week
35%
At Least Once
per Month
17%
Base: Post Status on Social Networks
30. Three-Quarters of Status Updaters Do Not Use Client
Software to Update Their Status on Social Networks
“About how often do you update your status on social networks with dedicated
software on your computer-that is, not through a web browser?”
Less Often than
Once per Month Never Update
6% Status This Way
At Least Once per 74%
Month
5%
At Least Once per
Week
6%
Nearly Every Day
5%
Several Times Per
Day
4%
Base: Post Status on Social Networks
31. One-Quarter of Status Updaters Use Their Phones to
Update Their Status at Least Daily
“About how often do you update your status on social networks by cell phone?”
Nearly Every At Least Once
Day per Week
11% 22%
Several Times
Per Day
15%
At Least Once
per Month
12%
Less Often than
Once per Month
Never Update 9%
Status This Way
31%
Base: Post Status on Social Networks
32. The Majority of Social Networkers Own a Smartphone
% of Social Networkers Who Own a Smartphone
Does Not Own
Smartphone
39%
Smartphone
Owner
61%
33. More Social Networkers Own Mobile Devices Than Average
“Do you currently own…”
Apple iPod 44
31
Android Cell Phone 32
22
Apple iPhone 24
17
Portable Hand-Held Book Readers 18
14
Apple iPad 16 Social Networkers
12
Android-based Tablet 10 U.S. Population 12+
7
0 10 20 30 40 50 60
% owning each item
34. More Than Four In Ten Mobile Social Users Access Their
Sites Via Phone At Least Once a Day
“How often do you use social networking sites on your cell phone?”
Never
40%
A Few Times a
Month or Less
8%
At Least Once a
Week
10%
Several Times per
About Once per Day
Day 31%
11%
Base: Social Networking Users Who Own Mobile Phones
35. Mobile Status Updaters Prefer
Communicating by Typing Over Talking
“In general, when not in person, which ONE of the following ways do you communicate with
your friends and family MOST often?”
Talk On Phone 36
64
Text Message 45
21
Email 3
6
16 Mobile Status Updaters
Facebook 6 Total 12+
Other 1
2
0 10 20 30 40 50 60 70
36. One in Four Americans 12+ Familiar with “Check-In” Services
“Are you familiar with social networking services that allow you to post a status
update and your current location, such as FourSquare or Gowalla?”
Yes
26%
No
74%
37. “Check-In” Behavior Stalls
% Who Have Ever Used a “Check-In” Service to Post a
Status Update That Also Provided Location?
2012 3
2011 4
2010 1
0 10 20 30 40 50 60
% saying “yes”
Base Total Population 12+
38. “Check-In” Frequency Wanes
“How often do you check in to location-based services such as Foursquare or Gowalla?
57
Almost Never
39
24
Sometimes
42
18 2012
Almost Every Time I Go Out
18 2011
0 10 20 30 40 50 60
Base: Ever used online service to post status update with location
39. Social Networkers Are Watching TV in Non-Traditional Ways
“In the last month, have you watched TV by streaming
or downloading shows to be viewed on…”
47
Your Desktop or Laptop Computer
20
27
Your Television
13
14
A Cell Phone
6
Social Networkers
11
A Tablet U.S. Population 12+
6
0 10 20 30 40 50 60
% saying “yes”
40. Social Networkers Are Heavy YouTube Users
“Have you watched video clips or other Internet video
programming from YouTube in the last week?”
Yes
37%
Yes No
55% 45%
No
63%
U.S. Population 12+ Social Networkers
41. Nearly Half of Social Networkers Share YouTube Videos
“Have you shared a YouTube video with anyone in the last month?”
Yes
47%
No
53%
Base: Social Networkers Who Have Watched Video Clips or Other
Internet Video Programming from YouTube in the Last Month
42. Over Half of Social Networkers Own a DVR
% Owning DVR
No
No
47%
55%
Yes Yes
45% 53%
U.S. Population 12+ Social Networkers
43. Social Networkers With DVRs Frequently
Time-Shift Programming
“Thinking about all of the times you watch TV, how often do you watch time-shifted
programming recorded from your DVR?”
Not All The Times,
But At Least Half
27%
Less Than Half The
Times
18%
Rarely
13%
Nearly All The
Times I Watch TV Never
36% 7%
Base: Social Networkers Who Own DVRs
44. More Than 9 in 10 Social Networkers Who Often Watch
Time-Shifted TV Frequently Skip Ads
“How often do you fast forward or skip through commercials when you watch time
shifted programming recorded from your DVR
Most Of The
Times
8%
Some Of The
Times
6%
Usually Watch
The Commercials
3%
Almost Every
Time
Commercials
Come On
83%
Base: Social Networkers Who Watch Time-Shifted Programming At Least Half The Times They Watch TV
45. Nearly One-Quarter of Social Networkers Use
“Daily Deals” Sites and Services
“Are you a registered user of any ‘daily deals’ services such as Groupon or Living Social?”
No No
86% 77%
Yes
Yes 23%
14%
U.S. Population 12+ Social Networkers
46. One in Ten Social Networking Users Have
Access To Amazon Prime
“Are you a subscriber to the service from Amazon.com called Amazon Prime?”
No
No 89%
93%
Yes Yes
7% 11%
U.S. Population 12+ Social Networkers
47. Brand-Following Behavior Doubles Over the Past Two Years
“Do you follow any companies or brands on any social networking sites such as
Facebook or Twitter?”
2012 33
2011 25
2010 16
0 10 20 30 40 50
% saying “yes”
Base: Users of Social Networking Sites/Services
48. Facebook Is The Dominant Platform For
Brand-Following Behavior
“Which ONE social networking site or service do you use MOST to connect with
brands or products?”
Twitter
9%
Other
7%
None
4%
Facebook DK/NA
79% 1%
Base: Follow Brands/Companies on Any Social Network
49. Consumers Are More Conscious of Facebook’s
Impact on Buying Decisions
“Which ONE social networking site or service influences your buying decisions the most?”
Facebook 47
24
None 36
68
Don't Know 6
5
Other 6
3 2012
Twitter 5 2011
1
0 10 20 30 40 50 60 70 80
Base: Use any social networking site/service at least once/month
50. Consumers Recall a Wide Variety of Brands/Products on
the Social Web; No One Brand Dominates
“Think about the companies, brands, products and services you enjoy following on
social networking sites. What is the first ONE that comes to mind?”
Brand Number of Mentions
Nike 9
Walmart 6
Apple 5
Starbucks 5
Levi’s 4
Coke 3
NFL 3
Pampers 3
* Total number of responses=332
51. Sales/Discounts Most Commonly-Cited Reason For
Following Brands or Products
“Why do you enjoy following [first recalled brand] in particular?”
Reason Number of Mentions*
Sales/Discounts/Coupons 56
Don't Know 47
Like The Product 45
Content/Ideas 43
Keep Informed On New Products 35
Favorable Opinion of Company 29
News/Information 28
Humorous/Entertaining 18
Work There 18
Current Customer 17
Other 16
* Total number of responses=332