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Developing the CANA framework
This document provides guidance on building an advocacy for better service delivery by the government to people. It recommends working backwards from the goal and ensuring the objective is clear. It also suggests using the "5 Whys" technique to investigate the root causes of any problem or desired outcome. The root causes identified were improved government transparency/accountability, productive citizen-government engagement, agents working on behalf of all people, and use of communication technologies to connect citizens with government information and vice versa. It outlines two key processes - engaging citizens through education/information and feedback, and engaging government through the same. The overall task is described as communication between citizens and government to keep both informed.
Developing the CANA framework
- 1. A brief and(hopefully) simple guide to building an advocacy, courtesy of Ben Kritz. After this one, though, it’ll start costing you, I am a professional after all…
- 2. Work backwards fromyour goal to find your process framework. Step One: Make sure your objective is clear. I think you have that figured out pretty well, so that’s a great start! BETTER SERVICE DELIVERY BY THE GOVERNMENT TO THE PEOPLE
- 3. Stick to strategyfundamentals, the reason they’re “fundamental” is because they work. We’re not trying to reinvent the wheel here. The 5 Whys: If you’re not familiar with them, what it means that any problem (or, as in this case, a desired outcome) can be investigated to its root cause(s) by asking the question “Why?” five times.
- 4. And the answeris…. BECAUSE there is improved government transparency and accountability
- 5. And the answeris… BECAUSE there is productive engagement between the citizens & the government
- 6. And the answeris… BECAUSE there are agents for positive change working on behalf of all the people
- 7. And the answeris… BECAUSE communications technologies and frameworks are used to connect citizens with information about their government, and connect government with information about what is important to the people
- 8. And the answeris… BECAUSE these are the tools that both entities – the citizenry and their government – have in common
- 9. Process #1: Engage the Citizens Thereare two processes a group like CANA must maintain. This is the first one, and the more important, because first of all, there’s no point in doing it if you’re not doing it for the greater good, and second, it is the process you can more easily monitor and control. Develop systems using the communications tools that are available to inform and educate the people, and to gather their feedback about what they want to see from their government. Change Agents Communications Tools Feedback People Education & Information
- 10. Process #2: Engage the Government Thecommunications process works exactly the same way as far as the engagement with the government is concerned. That means your “theory” really looks like the next slide… Government Communications Tools Feedback Change Agents Education & Information
- 11.
- 12. You’re on theright track, just don’t overthink things so much. Hopefully this will help you conceptualize what you’re actually trying to do: Your task is communication. Yes, there are a lot of details beyond the basic concept – that’s to be expected. But as long as you keep in mind that all this boils down to keeping the people informed about what their government is doing for them and keeping the government informed about what their people want them to do, you should be able to sort it out.