Developing Mobile Apps for China

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Developing mobile apps varies from country to country. Learn how important it is to understand the Chinese culture and business trends as you develop apps for China.

Technology Business

#icanhazm&g

1 September 2011 © 2011 Appconomy TM. All rights reserved.

Developing Mobile Apps
For China

Brandon DuRette & Mike Roeder
@bdurette & @donkeyhighway

#ICanHazM&G

2 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 1.3B people

“In China when they say you are one in a
million there are a thousand just like you”

3 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class

4 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class
• Smartphone adoption

5 September 2011 © 2011 Appconomy TM. All rights reserved.

Why China?

• 800M mobile users
• Growing middle class
• Smartphone adoption
• Downloads

6 September 2011 © 2011 Appconomy TM. All rights reserved.

How is China different than other markets?

• Culture & Language
• Government Regulations
• Technical Challenges
• Competition & Partnership Opportunities
• Partnership Challenges / Day-2-Day Ops

7 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35

8 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak

“Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”

9 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces

10 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces
• Entertainment

11 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age under 35
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones

12 September 2011 © 2011 Appconomy TM. All rights reserved.

Culture & Language

• Age
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones
• Differences in IP protection

13 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China

14 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises

15 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time

16 September 2011 © 2011 Appconomy TM. All rights reserved.

Government Regulations

• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time
• Less open to foreign competition

17 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling

18 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling

19 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing

20 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Security

21 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Security
• Unfamiliar Integrations
• QQ (Skype), Renren (Facebook), Sina Weibo (Twitter)

22 September 2011 © 2011 Appconomy TM. All rights reserved.

Technical Challenges

• Scaling
• Geographic Homing
• Security
• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
• Prepare for localization and frequent
translation

23 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Enterprises ﬁnd it difﬁcult to go it alone

24 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Enterprises ﬁnd it difﬁcult to go it alone
• China is not behind the U.S.

25 September 2011 © 2011 Appconomy TM. All rights reserved.

Competition & Partnerships

• Enterprises ﬁnd it difﬁcult to go it alone
• China is not behind the U.S.
• There are big brands in China that are
unfamiliar in the U.S.

26 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference

27 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity

28 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity
• Language

29 September 2011 © 2011 Appconomy TM. All rights reserved.

Partnership Challenges / Day-To-Day
Operations

• 13 hour time difference
• Unreliable connectivity
• Language
• Blocked tools

30 September 2011 © 2011 Appconomy TM. All rights reserved.

The End.

Platform - learn about the set of services Appconomy is developing. Talk
to Maarten Metz: maarten.metz@appconomy.com
Jobs - learn how to get involved at Appconomy. Talk to Susie Buehler:
iwannawork@appconomy.com

Us:
mike.roeder@appconomy.com
brandon.durette@appconomy.com
@appconomy

31 September 2011 © 2011 Appconomy TM. All rights reserved.

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Developing Mobile Apps for China

7. How is China different than other markets? • Culture & Language • Government Regulations • Technical Challenges • Competition & Partnership Opportunities • Partnership Challenges / Day-2-Day Ops 7 September 2011 © 2011 Appconomy TM. All rights reserved.

17. Government Regulations • Great Firewall of China • State-owned Enterprises • Legal agreements take time • Less open to foreign competition 17 September 2011 © 2011 Appconomy TM. All rights reserved.

22. Technical Challenges • Scaling • Geographic Homing • Security • Unfamiliar Integrations • QQ (Skype), Renren (Facebook), Sina Weibo (Twitter) 22 September 2011 © 2011 Appconomy TM. All rights reserved.

23. Technical Challenges • Scaling • Geographic Homing • Security • Unfamiliar Integrations • QQ (Skype), Sina Weibo (Twitter), Renren (Facebook) • Prepare for localization and frequent translation 23 September 2011 © 2011 Appconomy TM. All rights reserved.

26. Competition & Partnerships • Enterprises ﬁnd it difﬁcult to go it alone • China is not behind the U.S. • There are big brands in China that are unfamiliar in the U.S. 26 September 2011 © 2011 Appconomy TM. All rights reserved.

31. The End. Platform - learn about the set of services Appconomy is developing. Talk to Maarten Metz: maarten.metz@appconomy.com Jobs - learn how to get involved at Appconomy. Talk to Susie Buehler: iwannawork@appconomy.com Us: mike.roeder@appconomy.com brandon.durette@appconomy.com @appconomy 31 September 2011 © 2011 Appconomy TM. All rights reserved.

Developing Mobile Apps for China

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