China has a large population of over 1.3 billion people as of 2011 with major cities including Shanghai, Beijing, and Chongqing. The population is young with over 70% between 15-64 years old. China has a large economy as the third largest GDP in the world at $11.29 trillion driven mostly by services and industry. Education in China has over 92% literacy rate with compulsory education up to 9 years. Socially responsible companies in China focus on contributing to society through initiatives in areas like education, environment, and health care to build goodwill.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
Chinese consumers are increasingly spending time online, especially younger generations. They use blogs, forums and social media to share opinions and influence each other. Companies need to listen to what consumers say online to understand preferences and develop offerings. While monitoring discussions, companies should engage authentically to build relationships rather than just promote products. The opportunities for connecting with consumers are vast but companies must find the right approach for their specific business and audience.
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Consumers of Tomorrow - Insights and Observations About Generation Z★ Duong Vo ★
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1) Information is becoming abundant and accessible, moving from notions of scarcity to abundance as massive amounts of data are created every day.
2) Consumer behavior and marketing are becoming more knowledge-based as information transforms to useful knowledge.
3) Technology is enabling consumers to be always connected via increased bandwidth and mobile access, impacting industries like e-commerce and entertainment.
4) Relationships are shifting from top-down models to more tribal connections as consumers seek engagement over interruptions and empowerment over control.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
Chinese consumers are increasingly spending time online, especially younger generations. They use blogs, forums and social media to share opinions and influence each other. Companies need to listen to what consumers say online to understand preferences and develop offerings. While monitoring discussions, companies should engage authentically to build relationships rather than just promote products. The opportunities for connecting with consumers are vast but companies must find the right approach for their specific business and audience.
Manifesto for a etworked_nation_-_race_online_2012Race Online 2012
This document outlines a manifesto for creating a "networked nation" in the UK by getting more people online. It discusses the challenge of the 10 million adults who have never used the internet, especially disadvantaged groups. The economic and social benefits of universal internet access are highlighted. The manifesto recommends inspiring more people to try the internet, encouraging and rewarding internet use, and supporting those who need help accessing or using the internet. The goal is for everyone in the UK to be able to use the web by the end of 2012.
Consumers of Tomorrow - Insights and Observations About Generation Z★ Duong Vo ★
Examines Generation Z and the defining traits and trends of the age group. Provides insight into the implications for companies trying to target this unique generation of consumers
This document discusses several transformative shifts that are occurring in marketing:
1) Information is becoming abundant and accessible, moving from notions of scarcity to abundance as massive amounts of data are created every day.
2) Consumer behavior and marketing are becoming more knowledge-based as information transforms to useful knowledge.
3) Technology is enabling consumers to be always connected via increased bandwidth and mobile access, impacting industries like e-commerce and entertainment.
4) Relationships are shifting from top-down models to more tribal connections as consumers seek engagement over interruptions and empowerment over control.
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This document provides an overview of lean startup principles and methodology. It discusses that lean startup is about iterating quickly from an initial plan to a plan that works through frequent customer feedback. It emphasizes that the goal is to achieve product-market fit and validate learning through testing hypotheses rather than having a perfect initial plan. The document outlines lean startup frameworks like the lean canvas for defining problems, solutions, customer segments and validating problem/solution fit and product/market fit through metrics and pivots.
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In this presentation David Mclauchlan, CEO at Buddy.com, explores the the Buddy APIs, which deliver common app scenarios as a service. Using Buddy APIs, you can instantly add functionality such as global user accounts, photo albums, messaging, friends/groups functionality, push notifications, and more.
For more information see http://www.buddy.com
If you joined the Nokia Premium Developer Program, you have access to up to 1 million Buddy.com API calls a month, enabling you to build your Windows Phone 8 apps quickly without having to worrying about the backend.
For more information see http://www.developer.nokia.com/Developer_Programs/Premium_program.xhtml
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Creating a cloud-based application offers many advantages, including increased security for your users' data, the ability to build communities around your app, and the ability to share content across multiple devices seamlessly. However, setting up a server infrastructure to implement your cloud can be a major hurdle. This is where Buddy.com comes in, offering a hosted service for your cloud-based apps. And if you have joined the Nokia Premium Developer Program, you have access to up to 1 million Buddy.com API calls a month, enabling you to build your Windows Phone 8 apps quickly without having to worrying about the backend.
Did you know that a proper, automated, onboarding system yields average company savings of $800 per new employee? View the slides from a recent webinar where Kasey Konkright, Director of Recruiting for Milestone Technologies, shared his experience building a successful onboarding business case, as well as real-life ROI metrics, to achieve executive buy-in, and recommendations to help you through the process.
The document discusses the rise of social media and its impact. It notes that social media has overtaken porn as the top online activity. It outlines how social media allows for conversation and user-generated content that can influence brands. The document advocates that brands engage in social media for dialogue rather than just advertising and celebrate their fans online.
Barbara is a woman living alone in Australia after immigrating from Germany with her husband. Her husband passed away two years ago. She is socially isolated, only leaving the house to shop, and her main social connection is speaking to her daughter on Skype once a week. Without her computer, Barbara would have little personal connection and contact with her daughter. The document discusses how technology and social media can help address social isolation among older populations.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
Social media usage in China stems from several key factors related to China's rapid social and economic changes. The massive migration from rural to urban areas has driven more need for communication to stay connected to family and friends. Additionally, China's large population and the government's inability to strictly control the internet has led to the thriving of home-grown social networks. Sites like QZone, RenRen, and Sina Weibo have become segmented to attract different demographic groups and have seen explosive growth and engagement from Chinese users.
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
The document discusses the growth and prevalence of social media. Some key points made include:
- Social media platforms like Facebook and YouTube have hundreds of millions of users and see billions of minutes spent and content shared every month.
- Major companies and organizations, including governments and militaries, are actively using social media for marketing, outreach, and recruitment.
- Younger generations are leading the transition to digital and social media as they are comfortable with new technologies from a young age.
Sameer Somal: The Power of Social Media & The Technology Planning ProcessJack Molisani
The document provides an overview of the digital revolution and the rise of social media. It discusses how the internet has grown from 1 billion users to over 3 billion in just over a decade. It then covers the growth of mobile technology and how mobile is integrated into people's daily lives. The presentation then analyzes major social media platforms like Facebook, Twitter, LinkedIn, YouTube and their growing usage statistics. It emphasizes that social media is now a critical part of business strategy and marketing.
App Conference - Cloud Services for App DevelopersA.M. Barnard
The document summarizes a panel discussion on cloud services for app developers. It introduces the four speakers for the panel: Steve Guengerich of Appconomy, Steven Citron-Pousty of Red Hat, Alan Knitowski of phunware, and David McLauchlan of Buddy.com. It then discusses what a computing platform is and how it allows developers and others to accomplish tasks less expensively than doing it alone, through continuous customer growth, new services, and integration with other services via APIs. The panel will cover cross-platform nuances, data storage, user management, authentication, push notifications, analytics and other issues involved in cloud services.
This document provides an overview of lean startup principles and methodology. It discusses that lean startup is about iterating quickly from an initial plan to a plan that works through frequent customer feedback. It emphasizes that the goal is to achieve product-market fit and validate learning through testing hypotheses rather than having a perfect initial plan. The document outlines lean startup frameworks like the lean canvas for defining problems, solutions, customer segments and validating problem/solution fit and product/market fit through metrics and pivots.
Building the mobile enterprise in uncertain timesA.M. Barnard
This document summarizes a panel discussion on building the mobile enterprise in uncertain times. The panel consisted of five experts: Steve Guengerich, Vishy Gopalakrishnan, Quinn Li, Adam Lipman, and David Patron. They discussed a variety of issues facing enterprise mobile development including app development, build vs buy decisions, global patent and licensing challenges, carrier incompatibility, enterprise security, and mobile device management. The document provided contact information for the panelists and thanked attendees, encouraging them to look online later for slides and notes from the session.
In this presentation David Mclauchlan, CEO at Buddy.com, explores the the Buddy APIs, which deliver common app scenarios as a service. Using Buddy APIs, you can instantly add functionality such as global user accounts, photo albums, messaging, friends/groups functionality, push notifications, and more.
For more information see http://www.buddy.com
If you joined the Nokia Premium Developer Program, you have access to up to 1 million Buddy.com API calls a month, enabling you to build your Windows Phone 8 apps quickly without having to worrying about the backend.
For more information see http://www.developer.nokia.com/Developer_Programs/Premium_program.xhtml
In this webinar live coding demonstrations will show you the Buddy APIs, which deliver common app scenarios as a service. Using Buddy APIs, you can instantly add functionality such as global user accounts, photo albums, messaging, friends/groups functionality, push notifications, and more.
Creating a cloud-based application offers many advantages, including increased security for your users' data, the ability to build communities around your app, and the ability to share content across multiple devices seamlessly. However, setting up a server infrastructure to implement your cloud can be a major hurdle. This is where Buddy.com comes in, offering a hosted service for your cloud-based apps. And if you have joined the Nokia Premium Developer Program, you have access to up to 1 million Buddy.com API calls a month, enabling you to build your Windows Phone 8 apps quickly without having to worrying about the backend.
Did you know that a proper, automated, onboarding system yields average company savings of $800 per new employee? View the slides from a recent webinar where Kasey Konkright, Director of Recruiting for Milestone Technologies, shared his experience building a successful onboarding business case, as well as real-life ROI metrics, to achieve executive buy-in, and recommendations to help you through the process.
The document discusses the rise of social media and its impact. It notes that social media has overtaken porn as the top online activity. It outlines how social media allows for conversation and user-generated content that can influence brands. The document advocates that brands engage in social media for dialogue rather than just advertising and celebrate their fans online.
Barbara is a woman living alone in Australia after immigrating from Germany with her husband. Her husband passed away two years ago. She is socially isolated, only leaving the house to shop, and her main social connection is speaking to her daughter on Skype once a week. Without her computer, Barbara would have little personal connection and contact with her daughter. The document discusses how technology and social media can help address social isolation among older populations.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
Social media usage in China stems from several key factors related to China's rapid social and economic changes. The massive migration from rural to urban areas has driven more need for communication to stay connected to family and friends. Additionally, China's large population and the government's inability to strictly control the internet has led to the thriving of home-grown social networks. Sites like QZone, RenRen, and Sina Weibo have become segmented to attract different demographic groups and have seen explosive growth and engagement from Chinese users.
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
This document discusses how nonprofits can use online video and social media to engage donors. It introduces Michael Hoffman and his company See3 Communications, which helps nonprofits use new media like video on platforms such as YouTube and Facebook. It explains why video is growing rapidly online and how nonprofits can create compelling stories and calls to action through video to activate supporters. Finally, it provides tips on developing an effective online video strategy and highlights examples from charitable organizations.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
The document discusses the growth and prevalence of social media. Some key points made include:
- Social media platforms like Facebook and YouTube have hundreds of millions of users and see billions of minutes spent and content shared every month.
- Major companies and organizations, including governments and militaries, are actively using social media for marketing, outreach, and recruitment.
- Younger generations are leading the transition to digital and social media as they are comfortable with new technologies from a young age.
Sameer Somal: The Power of Social Media & The Technology Planning ProcessJack Molisani
The document provides an overview of the digital revolution and the rise of social media. It discusses how the internet has grown from 1 billion users to over 3 billion in just over a decade. It then covers the growth of mobile technology and how mobile is integrated into people's daily lives. The presentation then analyzes major social media platforms like Facebook, Twitter, LinkedIn, YouTube and their growing usage statistics. It emphasizes that social media is now a critical part of business strategy and marketing.
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing, advertising, social media, and web services. He writes for Marketing Magazine and has experience working with large consumer brands such as Lion Nathan and Heineken. Dell's presentation discusses the importance of social media and earning attention organically by creating valuable content. He notes that people are more likely to interact on social media for discounts and promotions. Dell also emphasizes measuring the results of social marketing efforts and providing constant, relevant communications across multiple social channels. He suggests that video content can be an effective way to engage audiences if done creatively and instructionally.
The document provides an overview of social media and its benefits for nonprofits. It discusses popular social media platforms like Facebook, Twitter, YouTube, and Pinterest and how nonprofits can use them for fundraising, communications, and engagement. It emphasizes the importance of having a social media policy and references online resources for creating one. The document concludes by noting that social media requires a strategic, ongoing approach rather than being treated as a one-time effort.
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Best Practices For New Tech Ventures in China
1. +
Best Practices for New Tech
Ventures in China
1
2. +
• July 2011 population:
1.343 billion
• Major cities include:
• Shanghai (16.575 million)
• Beijing (12.214 million)
• Chongqing (9.401 million)
• Land covers 9,596,967sq km
• Fourth largest country in
the world
Source: The World Fact Book
2
3. +
Age
0-14: 17.6%
15-64: 73.6%
65+: 8.9%
Source: Moi
3
4. + China Overview:
Economy
• China has the third largest GDP at $11.29 trillion
• Labor sectors:
• 28.7% is based on industry
• 43.6% is based on services
• 34.6% is based on agriculture
• Labor force of 795.5 million
• 13.4% live in poverty
• 128 million Chinese earn under RMB 2,300 (USD $363)
Source: The World Fact Book
4
5. + China Overview:
Education
• 92% Literacy rate
•Male-96% Female-88.5%
• 9 years of compulsory school
• 20million students study in 2,263 higher
learning institutions
•Enrollment rate 23.3% of those who applied to
take the National College Entrance Examination
5
6. +
• Administrative
• 23 provinces
• 5 autonomous region
• 4 municipalities
• Communist State
• Chief of State
• President Hu Jintao
• Vice President Xi Jinping
Source: The World Fact Book
credit: Access China 6
7. +
• Life expectancy at birth : 73 years
• Population using improved
drinking water sources: 89%
• Population using improved
sanitation facilities: 55%
• Total health expenditure as % of
GDP (2009) : 4.2
Sources: WHO Health Profile
UNICEF
7
9. + 9
Social responsibility is important in Asian countries, it affects
how people feel about and see a company
Companies have to show people that they are not only profit
hungry, but that they also contribute to the common social good
The purpose of social responsibility is not to encourage
consumers to increase revenue, but to built a good brand and
enterprise image
Coca Cola China, Starbucks China, and Sony China are great
examples. Each has a social responsibility section in its menu
bar
9
13. + 13
Coca Cola provides a detailed explanation on its
website about how it contributes to society
Social responsibility can be divided into three parts
◦ Commitment
◦ Social Activities
◦ Annual Report
The following slides are snapshots from Coke’s
website
13
14. + 14
CEO Muhtar Kent talks about Coca Cola’s social responsibility concept
14
15. + 15
Coca Cola contributes to Education, Environment Protection,
Health Care, AIDS research, and more.
15
16. + 16
Coca Cola also provides a detailed annual report available for download
16
17. + 17
Coca Cola’s Japanese website Starbucks’ Japanese website
17
18. + 18
QR codes are very common and popular in Japan.
They can be used to direct mobile phone users to
special websites to download brand ads, ringtones,
character logos, viral videos, branded Flash games,
and more.
Implementation : QR codes can be used on company
websites, blogs, flyers, and business cards.
18
19. + 19
Poster Drink Cup
Snack food packaging Building guide
19
20. + 20
T-shirt tag Magazine
Boarding Passes Billboard
20
22. + 22
China is a communist state
The government blocks outside sources of information and
controls the media. It fears that its people will not blindly
accept the media’s stories, and instead base decisions on free
information.
China’s government blocks foreign websites such as Facebook,
Twitter, Youtube, etc.
Rather than eliminating social media, restrictions on foreign
websites and social media have resulted in a flourishing,
home-grown, state-approved ecosystem in which Chinese-
owned properties thrive.
22
23. + 23
Rather than short videos of cute animals or silly domestic mishaps
that may be popular among YouTube watchers, Youku and Tudou are
filled with longer form content, up to 70 percent of which is
professionally produced.
Users in China spend up to an hour per day on the sites, compared
with less than 15 minutes spent by Americans on YouTube.
In the way they present programs, the Chinese sites seem more like
online television stations, or a replacement for digital video recorders.
Much of this content consists of foreign programs pirated, subtitled,
and uploaded hours after broadcasting in the United States.
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24. + 24
◦ Launched in 2009, just about three years after Twitter, Sina
Weibo is by far the most popular micro-blogging platform in
China.
◦ Similar to Twitter, Sina Weibo allows users to post 140-
character messages, and users can follow friends and find
interesting comments posted by others.
◦ Small, but important, differences in the platform have made
some say it is a Twitter clone, but better. For example, unlike
Twitter, Sina Weibo allows users to post videos, comment on
other people’s updates, and easily add comments when re-
posting a friend’s message.
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25. + 25
◦ A more specialized social networking site,
attracts art students and those passionate about
books, cinema, culture, and music.
◦ Users connect according to their interests and
often hold offline activities, such as trips to local
art exhibitions.
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26. + 26
◦ a platform designed for a more mature audience
of young professionals, has a membership that is
heavily dominated by white collar workers in
Beijing; Guangzhou, Guangdong; Shanghai; and
second-tier cities.
◦ Users do not upload personal content, but rather
share information they find elsewhere, often
relating to health, relationships, and professional
advancement.
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27. + 27
◦ the platform in China most similar to Facebook, attracts
university students who use it to connect and interact with
classmates.
◦ The site is organized around users’ school and graduation
class. Many users upload videos and photos of their
activities.
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29. + 29
◦ Unlike Facebook, Mixi users do not use a real picture of
themselves for their profile
◦ Mixi users also tend to not disclose their real name and
often keep their profile/diaries/pictures private to the
first degree of friendship
Reasons why Japanese don’t use Facebook
◦ Facebook launched Japanese version in 2008, but Mixi
was already popular in that time
◦ Japanese don’t like to use real name on social media,
but Facebook has to register by real name
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31. + 31
Chinese websites must pay attention to font size,
because Chinese characters are more complicated
than English letters. If the font size is too small, it
will be very hard to read.
The last slide is good for comparison. The 9px-
11px characters are hardly legible. Therefore, the
appropriate size for Chinese characters is12px-
17px. These are the most comfortable sizes for
readers.
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32. + 32
Chinese characters are not intended to be italicized
Using italic style function for characters will make
them appear saw-toothed
32
33. + 33
Chinesecharacters have a smaller spacing
than English words
Large
amounts of texts tend to look cluttered
on Chinese websites
The next slide shows an example
33
34. + 34
Huge amounts of information on the website cause clutter and strain the
reader’s eyesight
34
35. + 35
•Use lighter color
•Don’t use shadow
•Less words
35
42. + 42
Don’t just translate word for word. Adapt a message
to meet different needs in different countries
P&G is a good example
42
43. + 43
Global companies usually have a Chinese name to
help local people remember it easily
It’s good to have a Chinese name, because English
brand names because it is difficult for non-English
speakers to pronounce
Some examples:
◦ P&G 宝
◦ Coca Cola可口可
◦ Sony 索尼
◦ Appconomy 艾帕卡納米
43
46. + 46
Chinese calligraphy has been deeply rooted in the culture for
thousands of years. Using it can help build a stronger connection
to China.
46
47. + 47
You can create your own mascot for your product,
in order to help build your brand.
47
48. + 48
Avoid using colors, styles, and layouts similar to competitors
Create a clear and unique brand image for customers
If two logos look too similar, it’s confusing to consumers.
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49. + DOING BUSINESS IN CHINA –
COMMON MISTAKES
‣ Do your homework
o A lack of research and adaptation led to Google’s struggle in
China. Competitor Baidu offers a search box better suited to
Chinese characters as well as free music downloads - a
major attraction
o Developers say Apple’s App Store is hampered in China
because of language and payment restrictions. The interface
is in English and users must have credit cards that work for
both dollar and Yuan transactions to set up an iTunes
account. Only 14% of Chinese even own a credit card.
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50. +
‣ Being hazy on the legal structure
o Partnerships are often structured as WFOE (wholly
foreign-owned enterprises, or “woofies”,
representative offices, or Joint Ventures.
o The ownership/tax/implications of each vary
widely.
o “Leaving that stuff to the lawyers” in China can
lead to severe implications later on, particularly
as most foreign enterprises in China have a
strong local ownership component.
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51. +
Allowing time differences and distance to affect
management and communications
o Distance does make some disconnects inevitable, but
foreigners spending too little time on the ground could
cause the Chinese-based staff to become disgruntled
and feel like second-class partners.
o Being committed to doing phone calls in the evening US
time / morning China time shows that you are willing to
be accommodating.
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52. +
Lack of clarity surrounding IP / Security
◦ Relates back to the importance of understanding the
precise legal structure and constraints you are working
with, such that the risks undertaken are well
understood by both parties.
◦ Why it matters: There’s a tension here. Agreements
that treat these topics vaguely can leave parties
dissatisfied later on. At the same time, it is customary
for Chinese MOUs to be high-level in nature, so
pressing for very specific details on how issues of IP
will be handled could be seen as odd by a Chinese
partner.
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53. +
Rushing to put cross-Pacific coordinating staff in
place, instead of vetting them thoroughly
Exit Strategy
◦ Having a contingency/exit plan if something goes
awry is important. Again, this is why having
excellent Chinese lawyers becomes key.
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54. Chinese Business Etiquette
◦ Chinese Business Etiquette Video 1
◦ Chinese Business Etiquette Video 2
Lessons Learned
◦ Wall Street Journal
◦ Lessons From Troubled Partnerships
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55. Shanghai Headquarters Austin Headquarters
Bridge 8, Building 9, Unit 9605 No. 1300 Guadalupe St., Ste. 201
25 Jianguo Middle Rd., Luwan District Austin, TX 78701
200000 Shanghai, China
For more information please contact:
info@appconomy.com
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