This deck is from a 2015 GVFHRA HR Summit case study I co-presented with Ballard Spahr's Bonnie Bell. The senior leaders at Ballard Spahr, a national law firm headquartered in Philadelphia, launched a firm-wide initiative to support and implement the development of their support staff at all levels of the organization with a high expectation of accountability. Our case presentation focuses on this strategic initiative, which involved aligning senior leaders on competencies, methodology, tools, technologies, and an overall framework.
Developing Leaders: A Case Study from the Legal Profession
1. Developing Leaders:
A Case Study from the Legal Profession
Bonnie Bell, PHR Gus Prestera, PhD
Presented at the 2015 HR Summit
of the Greater Valley Forge Human Resources Association
on October 16 | 3:00 – 4:15 | Penn State Great Valley
2. 2
Speaker
2015 Awards/Rankings
•95 attorneys named Leading Lawyers for Business;
23 practices recognized
•Ranked fourth in the nation for its percentage
of women equity partners
•Fifteen practices ranked in the highest tier
nationally
•Among the top 100 firms for female attorneys
Ballard Spahr is a national law firm of
more than 500 lawyers in 14 offices.
• Law Firm Administrative Leader
• Director of Staff Development
Ballard Spahr | www.ballardspahr.com
• Over 25 years of human resource related experience
• Certifications:
- The Philadelphia Paralegal Institute
- The Society for Human Resource Management (PHR)
- The Oz Principle Accountability Training
3. 3
improving the capabilities and performanceimproving the capabilities and performance
of leaders and their employeesof leaders and their employees
Speaker
Gus Prestera
• Organizational Learning and
Development Consultant
• Prestera FX | www.presterafx.com
• ~20 years experience developing
workers and their leaders
• MBA and PhD Instructional Systems
with Leadership Development focus
Prestera FXtraining and consulting
4. 4
To prepare you to:
1.Engage strategically with your senior
leaders
2.Coach and educate managers
through the process
3.Structure, facilitate, and implement
staff development process
4.Navigate the potholes
Today’s Objectives
Q&A
Our
Solution
Our
Process
What Did
We Learn?
Our
Challenge
What
Happened?
Our Agenda
Our Agenda
5. 5
Our Challenge
• Executive Level Support
• Fee Earner Oriented Culture
• Mature Workforce
• Results Oriented Work Environment (ROWE)
• Lack of Dedicated People and Budget
6. 6
Objectives for Staff Development
• Same user experience across offices
• Innovative approach
• Must link to key results
• Enhanced Employee Engagement
• S.M.A.R.T. Goals
Specific, Measureable, Achievable, Realistic, Time-Bound
8. 8
Competency Model
Job-Specific CompetenciesJob-Specific Competencies
describe technical knowledge, skills,describe technical knowledge, skills,
and abilities that are needed to beand abilities that are needed to be
successful within a specific role andsuccessful within a specific role and
function.function.
Leadership Competencies
are the knowledge, skills, and
abilities needed to manage
ourselves and others successfully.
They apply firm-wide regardless of
title, department or office, though
they may apply differently based on
your scope of leadership
responsibilities.
Core Competencies
are central to the mission and
values of the Firm and apply to all
employees equally, regardless of
title, department, or office.
Competency
Model
13. 13
Technology Considerations
What we wanted:
•Knowledge portal as overlay, not replacement
•Seamless transition
•Learning community
•Tracking/reporting
•Convenient
14. 14
What can we access through ?What can we access through ?
1000+ providers
500k+ courses
600m+ websites
trade
groupsLearningLearning
ManagementManagement
SystemSystem
LearningLearning
ManagementManagement
SystemSystem
External contentInternal content Public content
18. 18
What Happened? Where are we?
• Roll out to organization
• Level of Commitment
• The PUSH
• Reward & Acknowledge
Work
in
Progress
Following initial rollout, our focus will be on follow-through and outreach
19. 19
“I Don’t Have Time!”
“You will never find time for anything.
If you want time, you must make it.”
Charles Buxton
19th
Century English Brewer
Minister of Parliament
Philanthropist
Social Reformer
…and all-around “busy guy”
20. 20
What gets in the way of development?
Unable or unwilling toUnable or unwilling to
prioritize itprioritize it
Can’t envision theCan’t envision the
possibilitiespossibilities
Lacks access to theLacks access to the
right connectionsright connections Lacks opportunitiesLacks opportunities
to apply new skillsto apply new skills
Lacks alignment withLacks alignment with
the firm’s needsthe firm’s needs
“Learning from
mistakes is too risky
in this
environment.”
“I need a mentor but
who’s going to help
me?”
“It’s just one of
those things that I
keep putting on the
backburner…too
much happening.”
“How is all this
development going
to get me anywhere
in my career?”
Isn’t receiving orIsn’t receiving or
processing feedbackprocessing feedback
“I’m taking classes
on my own and
following through
on my plan, but
none of it is relevant
to my job.”
“I do development
stuff all the time,
but have I really
developed any new
skills?”
22. 22
Lessons Learned
ManagerManager accountabilityaccountability forfor
developing their team comesdeveloping their team comes
from accountability for theirfrom accountability for their
team’s performance resultsteam’s performance results
FocusFocus firstfirst on gettingon getting
developmentdevelopment conversationsconversations
happening, then technologieshappening, then technologies
and other factorsand other factors
Relevance: GetRelevance: Get inputinput fromfrom
bothboth learners and theirlearners and their
managers to ensure relevancemanagers to ensure relevance
& alignment& alignment
Relevance: Help employeesRelevance: Help employees
visualizevisualize success via rolesuccess via role
models, career fairs, mentorsmodels, career fairs, mentors
Recognize, celebrate, rewardRecognize, celebrate, reward
behaviorsbehaviors associated withassociated with
teaching, mentoring, modelingteaching, mentoring, modeling
““No time?” Teach andNo time?” Teach and
promote opportunisticpromote opportunistic
micro-learningmicro-learning behaviorsbehaviors
to build momentumto build momentum
25. Developing Leaders:
A Case Study from the Legal Profession
Bonnie Bell, PHR
bellb@ballardspahr.com
Gus Prestera, PhD
gus@presterafx.com
Thank you!
Editor's Notes
Event Theme: ALIGN Action-based Leaders Inspiring Growth and Navigating Change
The legal services industry is evolving rapidly and facing increasing competition due to globalization, offshoring, disruptive technologies, and client demands for quality legal services at an affordable price. The administrative functions within law firms play a critical role in differentiating their services, expanding their practices, and operating more profitably. To remain competitive, they must continually improve their processes and develop new capabilities. This requires staff and leaders who are continually investing in an environment of professional development. The senior leaders at Ballard Spahr, a national law firm headquartered in Philadelphia, recognized this need when they established its business priorities for 2015: competitiveness, profitability, and employee engagement. Subsequently, they launched a firm-wide initiative to support and implement the development of their support staff at all levels of the organization with a high expectation of accountability. Our case presentation focuses on this strategic initiative, which involved aligning senior leaders on competencies, methodology, tools, technologies, and an overall framework.
n/a
Executive level support: BS identified the need and then committed to putting someone in the position formally. One person with one job function.
Culture (fee earner vs non-fee earner): Majority of development dollars had been directed to fee earners. There was no staff development in place to build on. Once a year performance conversation directly tied to comp…no expectation of an ongoing dialogue between managers and employees re: their performance and development. Leaders expected to spend most of their time on individual contributor responsibilities vs people leadership responsibilities. Experience was added through lateral hiring.
Mature Workforce: Receptiveness toward elearning; acknowledgment that they had room to grow. Long term employees. Would they feel threatened by staff development as a way to weed out senior employees?
ROWE (how do we measure success?): Results oriented work environments. Measure success by the immediate outcome. Development perceived as a long-term solution that yields benefits that are not always easy to quantify and see.
Allocation of Resources
People: Someone dedicated to supporting staff development with IT support.
Dollars: Need to budget funds.
Uniform, Accessible and Supported: Because PHL is the largest office and has a high concentration of senior staff, we are constantly fighting perception that PHL gets the lion share of attention, resources, etc. So it was important that the user experience be the same across offices. One Firm, Firm.
Progressive: Rather than following others, we wanted to be a leader in staff development.
Key results: enhanced employee engagement, competitiveness and profitability. Articulate and communicate to ALL
Enhanced Employee Engagement: Individuals are invested in their PD, are contributing to the development of others, and will be evaluated against those expectations. From reactionary to being invested and driving their development, get that they are a key component to results.
S.M.A.R.T. goals: Development driven in part by the SMART goals of the employees
Here’s an overview of the Four Development Conversations .
Needed to acknowledge support and effort of IT
Seamless introduction
Collaborative effort
Appropriate and useful analytics
Group learning
easy
Roll out: to leaders but only just introducing to the org at large
Level of Commitment: varies
The PUSH: Nudge emails to refocus and take next step “RE: One thing you can do in five minutes”
Reward/acknowledgement: Personal notes, ear buds, recognition emails, FlexEd funds in Degreed
Accountability: people realizing that they had to take control of the PD. Some don’t embrace their responsibility to manage and develop others.
Relevance: Different perspectives about what learners’ need
Consequences: No consequence for not using the resources
Education of others on culture: when bringing in others from the outside, need to educate them on how to work with your org
Compatible technology: Degreed and viDesktop issues; next time, more upfront work and trial period
Vendor management: Multiple contacts and poor communication, no circle back, handoffs
Accountability: Managers must first be accountable for performance and development (or engagement scores), then they will embrace tools to support them.
Relevance: Focus on getting conversations going between managers and employees…relevant needs will arise, then react to them, rather than try to anticipate all needs. Allow learner input to drive curation as much as managers’. People need visibility into possible career paths to help them envision what the path looks like and what development they’ll need.
Consequences: Celebrate and incentivize the behaviors of teaching, mentoring, coaching, modeling through recognition, formal roles, and comp. Celebrate learning too, even if you don’t comp it.
Education of others on culture: Need to spend time upfront getting to know people, roles, culture (both ways)
Compatible technology: People-first rather than Systems-first. Focus on culture of learning first---get the conversations going. Proof of concept. Then focus on enabling technologies, tracking, scalability, etc. Allow yourself time to select, configure, and test the right technologies to support the needs.
Time: Timing should bend to “busy times.” Block out. Opportunistic.
Advocates: Focus on those who are advocates
Visibility: Make sure that attorneys know it’s happening
Show-n-Tell Event: Cyber café, etc. to introduce it more broadly
Development Worksheet Connection to Performance Results: Spring
Create Opportunity: Put cross functional HiPos together to address firm needs
Focus Groups: For input on training they should have
Mentoring Circles: Cross-functional people managers to meet regularly