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dEVeLopInG EnGagiNG
cONTent 4
Joseph Budu
[Training Consultant]

eScripts Solutions

Presented @Ghana Fashion Design Week | 12 October 2013
2
My Task

Engaging Content

3
Stuff to do…

Social Media
& Content
4

Engaging
Content

Tools & DIY
Start work

Social Media
& Content
5

Engaging
Content

Tools & DIY
Social Media 101

…a set of Internet
applications

6
Social Media…
…enable users to
1. communicate
2. create
3. share
4. consume
5. interact with…
7
Content

8
Stats Flash
(USA)
Socialbaker.com

9
Stats Flash
(Nigeria)
Socialbaker.com

10
Stats Flash
(Ghana)
Socialbaker.com

11
Top 10 websites
Ghana

Stats Flash
alexa.com

12

1. Google.com
2. Facebook.com
3. Google.com.gh
4. Youtube
5. Yahoo.com
6. Ghanaweb.com
7. Myjoyonline.com
8. Blogspot.com
9. Wikipedia
10.Linkedin.com

Nigeria
1. Google.com
2. Google.com.ng
3. Facebook.com
4. Yahoo.com
5. Youtube.com
6. Blogspot.com
7. Twitter.com
8. Nairaland
9. LinkedIn
10.Wikipedia
If…

13

…then
AVISO!
Consuming content is
like finding the
HEAD of the
red thread
-------------------

J. Budu

14
Stuff to do

Social Media
& Content
15

Engaging
Content

Tools & DIY
Top 5 Fashion Designers

16
Content Behavior

17
Content Behavior

18
Content Behavior

19
What is EC?

20

audience
consumers
customers
How do we create Engaging Content?

What
1.

Content objectives

2.

Community expectations

3.

Topics to cover

Why
1.
2.
21

Use a platform
Link between content and
community goals
How do we create Engaging Content?

Who
1.

Content producer

2.

Content maintainer

3.

Content monitor
& ‘interactionist’

How
1.
22

Value-addition

2.

Message delivery e.g. tone
How do we create Engaging Content?

Where
1.

Content access

2.

Content ‘storage’

Which
1.
23

Formats
e.g. text, video, photo, sound
How do we create Engaging Content?

When
1.

Content publication

2.

Content updates
McGuigan (2012)

24
Stuff to do

Social Media
& Content
25

Engaging
Content

Tools & DIY
Tools

26
Skills

27
stitch

28
early birds?

29
early birds?

30
second mouse!

31
YES, you can!
1. Start small
2. Seek customer interest
3. Share useful information

4. Use Statistics
5. Stall for feedback
32
E.G.

33

• Fashion Tips
• Weather
• Events
• Medici Effect
A stitch in time…
Start
Share
Seek
Stall
Stats
34

+

=
What’s Next?

Social Media
& Content
35

Engaging
Content

Tools & DIY
Declarations
1.
2.
3.
4.
5.
36

Identify objective
Start creating
Start sharing
Allow time
See growth
37

Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks

Many
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Thanks
Questions

Joseph Budu
budujoseph@gmail.com
buduson.wordpress.com

38

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Developing engaging content for social media