Google is an American multinational technology company that specializes in internet-related services and products such as search, email, and video sharing. It has become the world's largest search engine and offers other services including maps, translation, and cloud computing. Google's mission is to organize the world's information and make it universally accessible and useful.

1. presented by :
Sara Jawaid 1610065

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1. Background of the company
2. Customer Base
3. GOOGLE Strategic Analysis
4. Product and services offered
5. Philosophy of Google

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5. » Google is an American multinational corporation specialized
on internet related service and web based product such as
search, communication .
» Google has become the mostly used search engine in the
industry showing highly innovative product and software
engineering capabilities.
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CEO: Sundar Pichai (Oct 2, 2015)
Founders: Larry Page(American)
• Surgey Brin (Russian)
Headquarters California, United States
Subsidiaries You tube , Dialogflow,
Apigee, Google UK Limited
Founded September 4, 1998 at
Stanford university

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History
» These two bright students came up with an idea to create a
universal search engine that would compare internet sites by
the relationships between them and other sites on the World
Wide Web.

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9. There's always
more
information out
there
It's best to do
one thing, and
do it well
Focus on the
user and all
else will follow

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» The Mission
To organize the
world's
information and
make it
universally
accessible and
useful.
» The Focus
Google
continues to
focus on
innovation and
on the
user
experience.
» The Vision
To make
search engines
so powerful
they would
understand
"everything in
the world".

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13. Customer Base: Google has huge number of
customer worldwide. Mainly those who use
Google as the ISP are the customers of Google.
Again the users of their software, hardware and
services are their customers
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15. Software and hardware:
Nexus phone
Google
driverless car
Google glass
Chrome book
Picasa
Chrome
Android
Google map

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Speed, Accuracy, Objectivity
and Ease of use of
Page Rank technology
Keeps the search “Up to
date”
Best asset utilization
(Efficient storage space)

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19. Three Things That Make Google’s Offices So
Googly
» Google office are colorful that encourage worker to
create innovative ideas.
» A Better Cafeteria Keeps You Working
» Using the Third Space within the Office
» office for playing games
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21. THANKS!
Any questions?
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