Developing and Managing a Social Media Site for Small and Midsized Business
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Best Practices in Innovative Marketing 2.0 with the use of online communities and social media channels. SAP and Social Media Today's MyVenturepad has proven ROI which has been cited by leading research firms for its best practices in marketing to SMEs (small and mid-sized enterpises).
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Developing and Managing a Social Media Site for Small and Midsized Business
- 1. Social Media 4 ROI A Case in Proof: MyVenturepad.com Developing and Managing a Social Media Site for Small and Midsized Business
- 3. Who Where is your “customer”? Traditional marketing tools (sap.com, newsletters, …) = one-way push, limited reach Sap. com Social Media Can Help Where potential target companies / customers are… associations Peers Chamber of commerce partners
- 7. MyVenturePad ( M VP) Promotional Assets BANNER AD: Promotion for SAP Hard Offer: “Fast Start for SAP All-In-One” BADGE Promotion: Economic Stimulus package “eBOOK” BLOGS: Blogger Outreach, Achieving hundreds of views, featuring 100 influencers, includes a few SAP spokespeople.
- 9. Blogger Outreach through SAP and MyVenturepad bloggers We’ve initiated “Blogger outreach” to SAP bloggers and MyVenturepad bloggers to get their followers to join up and participate in the webinar. They place this badge and other assets on their websites, and blog & tweet about us, and more
- 10. Other Channels We’ve Leveraged Include: LinkedIn: The Featured Question, The Poll... …
- 11. Twitter channel. “How the Influence Flies” Our message Influencers Customers Social Media Today twitter API SAP Team @PGreenbe: SAP took some business leadership, rather than following the easier path of technology sales, during the current crisis @GuyKawasaki: SAP and MyVenturepad “The Stimulus” What it means for your business. http://Bit.ly/kpqpwl SAP Partners & Customers Influencer Engagement Models
- 16. Buzz and Awareness By “Word-of-Mouth” 6,000 followers 150,000 followers 2,200 followers Ross Dawson Blog Marketing Interactions Blog Small Biz Survival Blog MVP blogger outreach Broadcasted by 10 bloggers Picked up by major press Twitted by SAP4SME Twitted by Guy Kawasaki Re-twitted by 15 Twitters 109 Registrations + press coverage 99 Registrations
- 17. Engagement By 2-Way Conversations 4 LinkedIn Featured Questions 1,500+ responses / comments LinkedIn Discussions Comments from 20+ LinkedIn Groups 50+ Registrations 90+ Registrations
- 18. MyVenturepad’s KPIs: Double Digit Growth, Cost per Lead, Filling pipeline Double Digit growth per month! Milestone Description Registered Membership 2300 + small and mid-sized companies as registered members September Visitors - 15,500 unique visitors via 119 sources and mediums (linked-to’s via)... twitter, facebook, etc. Page Views: 209’740 Page Views, 30% returning visitors Average time September 2009 : 3min 23 seconds Countries Top Visitors are US, UK, Canada, DE, India, Australia, CI, Ire, Phil, Sing. “ Influentials” (Bloggers): 100 total #Blogs and Comments... Roughly 35 posts per day on average. 1.5 comments per day. Sales Qualified Leads 327 Pipeline Revenue $ hundreds of 1000’s from social media for the campaign
Editor's Notes
- Agenda Intros I’ll present our Case Study Robin will comment You’ll ask questions