This document discusses the rise of influencer marketing and social media influencers. It notes that consumers now look to each other rather than companies for purchasing recommendations. Influencers have consolidated large followings on platforms like YouTube, Instagram and Snapchat. The document then discusses how this has transformed public relations by requiring attention to a multitude of potential influencer sources. It argues that influencer marketing is becoming one of the most effective ways to attract customers given consumers' preference for recommendations from those they trust online. The final sections propose a platform called Noisemakerz to connect brands with influencers and consumers.

2. The next big thing
As the world has shifted to social media, consumers look at
fellow consumers to inform their purchasing decisions.
Instead of looking at companies, as they did in the past, they
now look at each other and at their favorite personalities,
who are consolidating massive followings on YouTube,
Instagram, Snapchat, Pinterest, and other platforms.
For these reasons, many believe influencer marketing to be
the next big thing in advertising.

3. Influencers: How Have They Changed
the Public Relations Landscape?
Over the past few years, PR professionals have gone through a
profound transformation in how they manage their business
communications and public relations. Not long ago they would
address clearly identified targets (the media, specialized publications,
etc.) and the rules of the game were well established. Now, PR
departments and agencies have to direct their attention to a multitude
of potential sources, seeking them out using their names and their
profiles.
Bloggers, Twitter users and even highly specialized digital journalists
have succeeded at building an audience and credibility completely
within the digital realm, which today gives them a level of influence
perhaps greater than the mass media, on a wide variety of topics.

4. Why social media influencers:
Consumers have never been
so connected.
Today, most opinions relating to a decision to buy (or not)
begin online. These opinions take shape either during a
Google search, while reading a scathing post on a forum,
while looking at a product test on a specialty blog, or even
while reading a tweet from a satisfied user. There is a huge
selection of channels and media of exchange in today’s
world, and brands are no longer at the top of the
information pyramid.
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5. Why do brand need influencers
An influencer is the mutual friend connecting your brand with
your target consumers.
When you align with an influencer, not only do they bring their
audience, but they also bring their audience’s network as well.
Because of the loyalty of their audience, an influencer has the
ability to drive traffic to your site, increase your social media
exposure, and flat-out sell your product through their
recommendation or story about their experience.
With the fall of traditional outbound marketing, influencer
marketing is becoming one of the most effective ways to attract
customers and clients. Modern day consumers are blind to
billboards and deaf to commercials. They are self-sufficient and
want to research a brand on their own and hear about it from
someone they trust.

7. Concept
Using social media influencers in your marketing is the practice of
building relationships with the people who can build relationships
for you. Whether an influencer’s audience is small or large, an
influencer can reach consumers via their blogs and social
networks that your brand may not be able to.
Noisemakerz provides a channel that connects brands and
consumers in the most easy-to-use platform at scalable rates and
reach depending on budget and key marketing objectives.

8. How it works
Social Media Users:
When users register on the platform, they add the different channels that they wish to use as
influencers that are available on the platform.
Advertisers: Advertisers on the platform can bid for the attention of influencers by posting sponsored
posts or requests based on different decibel rates.
Posts are either put out on an open bid for a selected number of influencers, or a refined target based
on influencer preferences.
Decibels - Decibels are used in calculating the influence of a social media user. For example, if user has
1,500 followers, his decibel is measured by the standard points on the platform with ie (0.8
Channels - Different channels would have separate decibel rates, and for now we would begin with the
twitter platform.
Metrics - There will be different interaction metrics available such as, like, follow, share, retweet, repost,
comments and custom posts.

9. Opportunity
Creating a channel of interaction between brands
and consumers requires a local understanding of
marketing and consumer trends, which we
provide.
Here are some possibilities that Noisemakerz
create for the local marketing industry.
Interact with real consumers - A lot of
influencers today augument their follower base
with fake users thereby reducing the possibility of
effective marketing via these channel.
Noisemakerz vets every account on the platform
for these issue and eliminate accounts that has a
majority of questionable following.

10. Opportunity
Target driven conversation - Influence is mostly
driven by conversations based on the strength of
who is speaking. Noisemakerz segments its
influencers by registering them based on their key
area of discussion of persona. This helps create a
more effective conversation.
Measure - You can measure conversation metrics
and figure out which influencer works best for your
brand. instead of shooting shots from a single
influencer that sways conversation in different
direction.

11. Opportunity
Repeat - You can continually build your influencer strategy based
on a previous successful campaign instead of searching for a new
one.
Popularity - You can run a successful conversation based on the
our influencer hierarchy - Celebrity, Thought Leader, consumer.

12. Target
Nigeria has over 11 million active social media accounts. The
individuals behind these accounts are consumers and unpaid
influencers of certain brands.
Noisemakerz would be catering to the needs of two specific
audience.
Social media users:
Gives the ability to tweet on behalf of the brand using their social
media channels
Advertisers
This enables advertisers utilize the web of influence available on
the platform via the social media users.

13. Case Study
The platform has been functioning exceptionally and
thus generated impressive results. Advertisers are now
able to scale budget and still achieve greater audience
reach than they would have if they relied only on
individual influencers.
Chivita
Chivita intended to push their breakfast campaign. With
a shoe string budget, the advertisers were able to spread
the infleuencer campaign on twitter using direct tweets
and retweets from their page.
For example on the image on the left, the action required
on the post was a retweet. 49 Influencers acted on the
campaign but there was a bounce of almost 100% with
27 organic retweets and a total of 244,067 potential
reach of the tweet for a budget of N10,000

14. Pricing and Payout
The platform would earn a rent fee of 30% of the cost of every
campaign. 70% is then shared amongst the influencers.
Payouts to influencers will be at a minimum amount of N1,000.
Influencers cost is accumulated and displayed on their dashboard,
pending when they order a payout.

15. Risk Factors
As much we want to be minimalistic on the disruption,
there are still some risk factors that might present itself.
Non management of eventual posts
Risk of misguided composed posts
Risk of duplicate accounts

16. Product Improvements
Regardless of hitches that might present themselves, we intend to
minimize risk by creating possibilities for more rigorous pre-
vetting processes and post delivery requirements.
Customer service is a core area where we constantly review and
improve on based on constant engagement with customers and
influencers.

17. Celebrity Engagement
We assists brands of every size, in
various industry sectors, to choose the
best partnership platforms to meet
their objectives.
Competitor Analysis
themes identification
policy creation
process definition
Selection of frameworks
Review
Package Evaluation
Exit Strategy
Property Identification
Rights Tailoring
Best-fit analysis
Rights holder liaison
Drafting Commercial items
Legal briefing
Prioritizing Activity
Budgeting
Market Integration
Internal communications
Project Management
Supplier selection &
Management
Programme Execution
KPI reporting
ROO and ROI calculation
Market Research
Engagement Cycle
Business
Objectives
Strategy
Development
Portfolio
Audit
Search and
Selection
Contract
Negotiation
Leverage
Program
Planning
Activation
Monitoring
&
Evaluation

18. Location
We operate from
48c Adekunle Fajuyi Crescent Ikeja,

19. Management
Founder - Daniel Emeka
Co Founder - Uzoma Okoye
Co Founder/CTO - Chukwuemeka Maduekwe

20. Copyright 2016