The document outlines a social media cross-platform (CPP) plan developed by Cristo Leon, highlighting the objective of evaluating social media efforts for businesses. It includes strategic components such as community engagement, channel management, and strategies for goal setting to improve visibility and achieve measurable ROI. Key metrics for success, such as follower growth and engagement campaigns, are also detailed.

1. Social Media CPP Plan
(Example)
From 0 to 60,000
By Cristo Leon
Cristo Leon
Feb 7th, 2013
ww.cristoleon.com
cristo@cristoleon.com

2. About.
Cristo Leon is a Social Media
Consultant and Storyteller. His passion
for connecting and networking has leaded
him to investigate “Social Media
Folklore” and to share his findings with
businesses and entrepreneurs all over the
world.
ww.cristoleon.com
cristo@cristoleon.com

3. Index
• Flow 03
• Set up 04
• Strategy development 07
• Full integration 09
• Community engagement 10
• Channel management 12
• Accountability 13
• Goals 15
ww.cristoleon.com
cristo@cristoleon.com

4. General objective.
A Social Media Cross Platform or CPP is
a plan that allows you to evaluate at a glance
all of your efforts in Social Media. It tells
you: where are you, and how successful has
been the implementation of it.
Cristo Leon.
ww.cristoleon.com
cristo@cristoleon.com

5. Cristo Leon
Feb 7th, 2013
• Millstones
Accountability • Metrics
Channel • Policies
Management • Community
managers
Community • Community
program
Engagement • Calendar
Full • SM Teams
Integration • Stakeholders
Strategy • Marketing Campaign
Development • Social Media Strategy
• Database
Set Up • Digital Branding, RSS & CPP ww.cristoleon.com
cristo@cristoleon.com

6. Anne Helmond,
May 2009
Set up.
Centralization and optimization of the database.
Digital Branding.
Creation of the Social media ring: RSS & CPP.

7. Set up.
Cristo Leon
Feb 7th, 2013

8. Set up.
Cristo Leon
Feb 7th, 2013

9. Develop, implement
and maintain…
Strategy Development.
…social media strategies
and integrated marketing
campaigns.
Set goals.
Cristo Leon
Feb 7th, 2013

10. Hierarchy of Innovation Communications SM Community
Stages: AIDA Model.
Effect Model. Adoption Model. Model. Model.
Exposure.
Awareness.
Cognitive Reception.
Attention. Awareness. Connection.
Stage. Cognitive
Knowledge.
response.
Interest. Liking. Interest. Attitude. Conversation.
Affective
Preference.
Stage.
Desire. Conviction. Evaluation. Intention. Knowledge.
Trial.
Behavior
Action. Purchase. Behavior Influence.
Stage.
Adoption.
Kotler, P. Keller, L. K. (2012). Marketing management 14thEd. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6

11. • THE MORE WE GIVE, THE MORE
WE’LL GET
• BUILD TRUST, CREDIBILITY,
Strategy Development.
& GOOD WILL
Educate internal teams.
Collaborate with internal stakeholders.

12. Develop Social Media community programs.
A Social Media Promotional Calendar.
Community Engagement.
• GET ON FIRST SEARCHES ON GOOGLE!
• Visibility and Positioning of the brand.
• Increase Database.
• Achieve goals.

13. Community Engagement.

14. Create and ever-evolving social
media management standards,
policies and rules of engagement
guide.
Channel Management.
Management and Training of
“Community Managers”
14 For the social media Needs of the project.

15. Millstones and metrics to evaluate the
effectiveness of all social media programs,
promotions and relationships on our social
media channels.
Measurable ROI.
Accountabilities.
Torres, A. (January 2013).Goal Setting. [JPG]. Recovered on February 7th, 2013 from
http://www.allvoices.com/contributed-news/13837317/image/95986434-goal-setting
15

16. MILLSTONES
70000
60000
50000
40000
30000
Accountabilities.
20000
10000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ROI 0.1% 0.3% 0.4% 0.5% 0.7% 0.7% 0.8% 1.0% 1.2% 1.4% 1.4%
Campaigns 3 4 5 6 8 8 8 10 11 13 13
Boards 10 15 20 25 30 32 34 36 38 40 40
Followers 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Likes 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Posts 5 10 15 20 25 30 35 40 45 50 50
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Rate 0 6018 12029 18040 24051 30063 36070 42077 48086 54094 60103 60103

17. 12 MONTH GOALS:
SEO
 GET ON FIRST SEARCHES ON GOOGLE!
 Double Marketing Grade
 Increase traffic
SMO
 50 Blog posts
Accountabilities.
 Facebook 30,000 Fans
 Twitter 30,000 Followers
 Pinterest 40 boards
Sales or ROI
 $XX,Xxusd or X.X%
Social Media Team
 Creation of the department of
“Social Media (your Business)”

18. Part time Part time Full time
Social Media Manager
20hrs 30hrs 40hrs
Set up   
Strategy development   
Full integration N/A  
Community engagement N/A  
Channel management N/A N/A 
Accountabilities.
Accountability N/A N/A 
Staff training 1 course N/A  
Goals
Blog and content
12 24 50
creation posts.
Facebook likes. 5,000 10,000 30,000
Twitter followers 5,000 10,000 30,000
Pinterest boards 10 20 40
Engagement campaigns 1 6 13
Goals

19. www.cristoleon.com