The CPP is the blue print of the Social Media Manager, it contains everything he needs to achieve in a year.
Set up
Centralization and optimization of the database.
Digital Branding.
Creation of the Social Media Ring: RSS & CPP.
Strategy Development
Develop
Implement
Maintain
Social media strategies and integrated marketing campaigns.
Set goals.
Full Integration.
Educate internal teams.
Collaborate with internal stakeholders.
Community Engagement.
Develop social media community programs.
Social media promotional calendar.
Channel Management.
Create and ever-evolving social media management standards
Policies and rules of engagement guide.
Management and Training of “Community Managers”
Accountabilities.
Millstones
Metrics
Goals
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
A worksheet that museums and other memory or cultural organizations can use to help them plan their Social Media communications strategey. This worksheet accompanied the "Being There: Museums and Social Media" presentation given by Rose Sherman to the Association of Midwest Museums and Minnesota Association of Museums conference in September 2009. #AMM09
Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design.
Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.
Taming the Butterfly presentation at ARGFest-O-ConSociaLens
Taming the Butterfly is a week-long ARG designed to engage diverse corners of an Indiana community in improving their digital fluencies. We use a narrative involving a time traveler from 2036, reaching back to citizens today to fix her world. Small groups are assigned and rewarded for meaningful online activity, including the successful completion of daily puzzles, as they develop a plan to shape the future. A series of half-hour workshops entice digital novices into the game.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
Concept Mapping of Photo Voices: Neighbourhood and HealthWellesley Institute
This presentation illustrates how one's neighbourhood influences their personal and family's health and wellbeing.
Nasim Haque, MD, DrPH
Director of Community Health
www.wellesleyinstitute.com
Follow us on twitter @wellesleyWI
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Taming the Butterfly presentation at ARGFest-O-ConSociaLens
Taming the Butterfly is a week-long ARG designed to engage diverse corners of an Indiana community in improving their digital fluencies. We use a narrative involving a time traveler from 2036, reaching back to citizens today to fix her world. Small groups are assigned and rewarded for meaningful online activity, including the successful completion of daily puzzles, as they develop a plan to shape the future. A series of half-hour workshops entice digital novices into the game.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
Concept Mapping of Photo Voices: Neighbourhood and HealthWellesley Institute
This presentation illustrates how one's neighbourhood influences their personal and family's health and wellbeing.
Nasim Haque, MD, DrPH
Director of Community Health
www.wellesleyinstitute.com
Follow us on twitter @wellesleyWI
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
The (Im)possible Role of the Social Media ManagerCarrie Kerpen
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Social Media Governance - Beyond the RisksWalter Adamson
Objectives: To allow Internal Auditors to:
communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control’.
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
Presentation to Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control".
Journalists have a lot to learn from other disciplines about tracking what works. We're not used to gauging our success in ways more sophisticated than ratings or circulation numbers, and we're behind the measurement curve. But these days, it's hard to value what you can't measure. And as newsrooms grapple with how to make room in tight budgets for audience engagement, it's natural that they'd also wonder what the return on that investment might be.
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABC Seattle
IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.
As a social media agency our focus is a little different than most. We help organizations to effectively socialize by equipping them to profit and prosper using social media.
Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.
Our mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
Our vision: is to become THE Industry thought leaders in helping companies and communities become socialized.
The Socialized! methodologies are based upon Shane Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
Op 21 en 22 maart 2012 is bijgaande presentatie gegeven tijdens het Digital Marketing Live event van Emerce. Via Lectric opleidingen treft u meer informatie aan over sociale media trainingen.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
1. Social Media CPP Plan
(Example)
From 0 to 60,000
By Cristo Leon
Cristo Leon
Feb 7th, 2013
ww.cristoleon.com
cristo@cristoleon.com
2. About.
Cristo Leon is a Social Media
Consultant and Storyteller. His passion
for connecting and networking has leaded
him to investigate “Social Media
Folklore” and to share his findings with
businesses and entrepreneurs all over the
world.
ww.cristoleon.com
cristo@cristoleon.com
3. Index
• Flow 03
• Set up 04
• Strategy development 07
• Full integration 09
• Community engagement 10
• Channel management 12
• Accountability 13
• Goals 15
ww.cristoleon.com
cristo@cristoleon.com
4. General objective.
A Social Media Cross Platform or CPP is
a plan that allows you to evaluate at a glance
all of your efforts in Social Media. It tells
you: where are you, and how successful has
been the implementation of it.
Cristo Leon.
ww.cristoleon.com
cristo@cristoleon.com
5. Cristo Leon
Feb 7th, 2013
• Millstones
Accountability • Metrics
Channel • Policies
Management • Community
managers
Community • Community
program
Engagement • Calendar
Full • SM Teams
Integration • Stakeholders
Strategy • Marketing Campaign
Development • Social Media Strategy
• Database
Set Up • Digital Branding, RSS & CPP ww.cristoleon.com
cristo@cristoleon.com
6. Anne Helmond,
May 2009
Set up.
Centralization and optimization of the database.
Digital Branding.
Creation of the Social media ring: RSS & CPP.
9. Develop, implement
and maintain…
Strategy Development.
…social media strategies
and integrated marketing
campaigns.
Set goals.
Cristo Leon
Feb 7th, 2013
10. Hierarchy of Innovation Communications SM Community
Stages: AIDA Model.
Effect Model. Adoption Model. Model. Model.
Exposure.
Awareness.
Cognitive Reception.
Attention. Awareness. Connection.
Stage. Cognitive
Knowledge.
response.
Interest. Liking. Interest. Attitude. Conversation.
Affective
Preference.
Stage.
Desire. Conviction. Evaluation. Intention. Knowledge.
Trial.
Behavior
Action. Purchase. Behavior Influence.
Stage.
Adoption.
Kotler, P. Keller, L. K. (2012). Marketing management 14thEd. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6
11. • THE MORE WE GIVE, THE MORE
WE’LL GET
• BUILD TRUST, CREDIBILITY,
Strategy Development.
& GOOD WILL
Educate internal teams.
Collaborate with internal stakeholders.
12. Develop Social Media community programs.
A Social Media Promotional Calendar.
Community Engagement.
• GET ON FIRST SEARCHES ON GOOGLE!
• Visibility and Positioning of the brand.
• Increase Database.
• Achieve goals.
14. Create and ever-evolving social
media management standards,
policies and rules of engagement
guide.
Channel Management.
Management and Training of
“Community Managers”
14 For the social media Needs of the project.
15. Millstones and metrics to evaluate the
effectiveness of all social media programs,
promotions and relationships on our social
media channels.
Measurable ROI.
Accountabilities.
Torres, A. (January 2013).Goal Setting. [JPG]. Recovered on February 7th, 2013 from
http://www.allvoices.com/contributed-news/13837317/image/95986434-goal-setting
15
16. MILLSTONES
70000
60000
50000
40000
30000
Accountabilities.
20000
10000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ROI 0.1% 0.3% 0.4% 0.5% 0.7% 0.7% 0.8% 1.0% 1.2% 1.4% 1.4%
Campaigns 3 4 5 6 8 8 8 10 11 13 13
Boards 10 15 20 25 30 32 34 36 38 40 40
Followers 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Likes 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000
Posts 5 10 15 20 25 30 35 40 45 50 50
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Rate 0 6018 12029 18040 24051 30063 36070 42077 48086 54094 60103 60103
17. 12 MONTH GOALS:
SEO
GET ON FIRST SEARCHES ON GOOGLE!
Double Marketing Grade
Increase traffic
SMO
50 Blog posts
Accountabilities.
Facebook 30,000 Fans
Twitter 30,000 Followers
Pinterest 40 boards
Sales or ROI
$XX,Xxusd or X.X%
Social Media Team
Creation of the department of
“Social Media (your Business)”
18. Part time Part time Full time
Social Media Manager
20hrs 30hrs 40hrs
Set up
Strategy development
Full integration N/A
Community engagement N/A
Channel management N/A N/A
Accountabilities.
Accountability N/A N/A
Staff training 1 course N/A
Goals
Blog and content
12 24 50
creation posts.
Facebook likes. 5,000 10,000 30,000
Twitter followers 5,000 10,000 30,000
Pinterest boards 10 20 40
Engagement campaigns 1 6 13
Goals
Strong, E. (n.d.). The psychology of selling. New York: McGraw-Hill.
http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/By Brandon Christopher Warren
Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon