1. DevOps
Rapidly Transform Business Ideas Into
Solutions Your Customers Will Appreciate
Brian Yarow
WW Sales Executive, Rational IT, Software Group

2. Business innovation is increasingly being delivered via software
Rapid pace of change and the digitization of business drives the need for agility
Robotic surgical systems have the
computational capacity
of 7 laptops
By the year 2020 in the U.S.,
90% of financial
transactions will be
cashless
Software drives
almost 80%
of the automotive industry’s
functional innovation
An F-35 contains
5.6 million
lines of code
Customer experience
increasingly drives business
needs
Technology is the
#1 force impacting
business today

3. Market shifts require a fundamental change to the way businesses
approach the development lifecycle
Changing Business
Environment
Increasingly volatile economic and regulatory
environments drive the need to reduce risk
Evolving Customer
Expectations
Consumerization of tools
and products drives demand for
higher quality and faster delivery
Technology Trends
Drive the need for agility
Mobile
Cloud
Intelligent/
Connected
Systems
Social
Big Data
Multi-sourcing/
Supply Chain
Increased outsourcing
drives the need
for governanceInstrumented
Products
Product & Software Innovation
Operations/
Manufacturing & Support
Software & Product
Development
Customers
Line of Business/
Product Managers

4. Organizations that effectively leverage software innovation
outperform their competitors... yet few are able to deliver it effectively
85%
of companies believe software delivery is
“important” or “critical”
25%
leverage software delivery effectively today
But only…
69%
outperform
those who don’t
leverage software
delivery effectively
IBV study where organizations self-reported... Insights from 435 executives in 58 countries, spanning 18 industries
Source: “The Software Edge: How effective software development drives competitive advantage,” IBM Institute of Business Value, March 2013

5. Expand the lifecycle to manage the challenges affecting individual
creativity, team productivity, and ultimately the bottom line
Costly, error prone manual
and duplicative processes delay
innovation and impact
competiveness
CHALLENGES
Risk of instability
due to managing
multiple configurations and
versions
Slow deployment
to development and test
environments leave teams
waiting and unproductive
CHALLENGES
Operations/
Manufacturing & Support
Software & Product
DevelopmentCustomers
Line of Business/
Product Managers
Software glitch costs
trading firm Knight
Capital $440 million in 45
minutes
A bad software upgrade
at RBS Bank left
millions unable to access
money for four days
National Telco loses $2.7 million and upsets
47,000 customers who were overcharged after
a software glitch

6. An approach for continuous delivery of software-driven innovation
dev·ops noun 'dev-äps
Enterprise capability for continuous software delivery that enables clients
to seize market opportunities and reduce time to customer feedback
Reduce time to obtain and
respond to customer
feedback
Balance speed, cost,
quality and risk
DevOps Lifecycle
Continuous Innovation, Feedback and Improvements
Accelerate software
delivery
Operations/
Manufacturing &
Support
Software & Product
DevelopmentCustomers
Line of Business/
Product Managers

7. By adopting a DevOps approach, organizations can seize new
opportunities and gain competitive advantage
Differentiated and engaging
customer experiences
Quicker time to value Increased capacity
to innovate
Build customer loyalty and
increase market share by
continuously obtaining and
responding to customer feedback
Obtain fast-mover advantage
and capture markets with software-
based innovation, with improved
predictability and success
Reduced waste and rework
in software delivery and
enables a shift of resources
to higher value activities

8. IBM provides expertise across the DevOps lifecycle
• Continuous feedback across
heterogeneous environments
• Expertise in enterprise-scale data,
security, analytics and instrumentation
• Client partnership leveraging
know-how and industry expertise
to deliver quick ROI
• Solutions that support incremental
adoption based on delivery
process maturity
• Open-standards-based innovation
delivery platform that leverages
existing investments
• End-to-end capabilities for managing
all aspects of delivery
Improve the predictability of outcomes
on market, on quality, on time, on budget
Continuous Innovation, Feedback and Improvements
Operations/
Manufacturing &
Support
Software & Product
DevelopmentCustomers
Line of Business/
Product Managers

9. Capabilities to enable a DevOps approach
Enterprise capability for continuous software delivery that enables clients
to seize market opportunities and reduce time to customer feedback
Accelerate software delivery
Balance speed, cost, quality and risk
Reduce time to customer feedback
DevOps Foundation
Open Lifecycle and Service Management Integration Platform
DevOps Lifecycle
Operations/ProductionDevelopment/TestCustomers Business Owners
Continuous Innovation, Feedback and Improvements
Ecosys
tem
Best
Practices
Monitor and Optimize
Plan and Measure Develop and Test Release and Deploy
OSLC