-Testimonial Associating a respected person or someone with experience to endorse a product or cause by giving it their “stamp of approval” hoping that the audience will follow their example. Often this is in the form of a celebrity endorsement. -Plain Folks Finding “an average Joe” to use ordinary language and mannerisms to reach the audience and identify with their point of view. This approach is used to convince the audience that the spokes person is from humble origins, someone they can trust and who has their interests at heart. -Card stacking Makes the best case possible for one side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the argument. In other words, the advertiser “stacks the cards” against the truth. -Bandwagon Used to persuade the audience to follow the crowd. This device creates the impression of “everyone is doing it” or “everyone has this product.” It reinforces the human desire to be on the winning side or to be part of the “in-crowd.” It also plays on feelings of loneliness and isolation - if they don't join in they will be left out. -Propaganda and Emotion Do you still remember what the meaning of propaganda?! Propaganda is defined as designating any attempt to influence the opinions or actions of others to some predetermined end by appealing to their emotions or prejudices or by distorting the facts. -Propaganda and Emotion Calls upon the consumer to make decisions based on a feeling rather than facts. Ads that try to make you feel joy, sadness, empathy, etc.