#NodepressionToday
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The document summarizes a Twitter campaign called #NoDepressionToday that took place in Egypt on December 30, 2010. The campaign aimed to lift people's moods and spread more positive messages on Twitter. Over the course of the day, the hashtag gained popularity as more users and brands engaged with it by tweeting and retweeting messages. By the end of the day, the hashtag had generated over 540 tweets and helped improve the day for many people, despite some initial resistance. The document concludes with lessons learned, including not degrading other causes and the importance for brands to listen to their customers.
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- 2. Agenda The Idea The Atmosphere The campaign Facts Lesson Learned
- 3. The idea
- 4. The Atmosphere It was Thursday End of Year 30thof December 2010 Ahly VS Zamalek Match First day for Kowetna advertisement Alf book stores has a closed branch in Maadi. Alf book stores has poetry event
- 5. The campaign My first tweet was at 10:45 AM My Second tweet was after 1 min
- 6. The campaign First RT after 11 minutes My Second invitation after 11 min
- 7. The campaign First reply was after 12 min I have RT all the replies
- 8. The campaign 2nd RT for the invitation after 17 min First contribution after 17 min
- 9. The campaign I start to mention people to divert them to contribute.
- 10. The campaign I start to mention brands to contribute with us.
- 11. The campaign People start mention others to contribute.
- 12. Facts This hash tag made the day of some people
- 14. Facts And even more
- 15. Facts And Even more and more
- 16. Facts Some people still resisting
- 17. Facts Vodafone has joined the campaign once I request from them
- 18. Facts Alef Book Stores has joined the campaign once I request from them
- 19. Facts GEOXEgypt has joined the campaign without request.
- 20. Facts Timberland Egypt also join without request.
- 21. Facts Mobinil has ignored us
- 22. Facts Religion is there
- 23. Facts People believe it is coming
- 24. Facts 540 Tweet in 1 day
- 25. Facts Most words been used
- 26. Facts Tweets are more than RT
- 27. Facts Top users
- 28. Facts Top URL shared
- 30. Lesson Learned Don’t degrade other cause If everyone linked to the #, they will contribute and ask others to do. Even if the hash tag name is NOT wisely chosen
- 31. Lesson Learned If you are a brand manager listen to the people. Vodafone and Alef make great job listening and engaging. Etisalat need to listen to more. Mobinil need to listen more and more.
- 32. Questions