This document discusses destination branding and place image crisis management. It defines a crisis and lists common types. It outlines the four phases of crisis management: precaution, planning-prevention, crisis coping, and post-crisis. For each phase it provides examples of crisis communication techniques and actions organizations can take. It also lists methods for evaluating a place's image such as surveys, focus groups, and expert interviews. Finally, it provides an individual assignment asking the reader to design unstructured and structured surveys about a crisis that has impacted their chosen destination.