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NUS-ISS Learning Day 2018-Designing for humans
- 1. Designing for Users Humans designing for delight and emotions #ISSLearningDay2018 Mr. Mashook Talpur, NUS-ISS 13 July 2018
- 2. #ISSLearningDay2018 Miss Universe 2015 - Fiasco https://www.youtube.com/watch?v=T4QU0cncWFw
- 3. #ISSLearningDay2018 https://www.quora.com/How-is-it-possible- for-Steve-Harvey-to-have-mixed-up-who- won-the-2015-Miss-Universe-pageant Don’t Blame Steve Harvey: Bad Design Caused the Miss Universe Fiasco Better Design Example >>
- 4. #ISSLearningDay2018 Hawaii Ballistic Missile Threat “We fully felt like we were about to die,” said a citizen. “I drove to try to get to my kids even though I knew I probably wouldn’t make it, and I fully was visualizing what was happening while I was on the road. It was awful.” https://www.youtube.com/watch?v=KgeBjGqqgh4
- 5. #ISSLearningDay2018https://www.youtube.com/watch?v=KgeBjGqqgh4 38 minutes of panic caused by pushing the “WRONG BUTTON” by accident. If this is getting tested once a week, someone’s going to eventually push the wrong button. Mockup of Screen Used
- 6. #ISSLearningDay2018 SMRT New Displays https://www.techinasia.com/talk/smrt-new-display-ux-problem
- 7. BEFORE: In a blink of an eye, get the insight of your entire journey. five nearest train stations Details not quite visible from distance Information overload NOW: SMRT New Displays
- 8. Design for Humans go beyond automating user needs and wants but meeting human desires. #ISSLearningDay2018 #ISSLearningDay2018
- 10. Human Centered Design Matters technology in itself is neither good nor bad. It’s how we apply it that matters #ISSLearningDay2018 #ISSLearningDay2018
- 11. Understand Humans #ISSLearningDay2018 #ISSLearningDay2018 Human Centered Design a mind-set in the most simplest terms Co-Design with Humans Test and Iterate with Humans
- 12. Design for Empathy establish a good understanding of Humans EMOTIONAL STATE & BEHAVIOUR #ISSLearningDay2018 #ISSLearningDay2018 https://www.youtube.com/watch?v=3tvegr-O9vI
- 14. SAYS THINKS DOES FEELS Document Empathy BUSY MOM → “Do you think I have time for bath”. → “Children growing like weeds” → “Barely enough time to keep them alive, let alone print picture of them.” → She would like to capture the moments of her kids, worth memorable. → She thinks tools for photo taking and books is for moms with free time “Imaginary moms”! → She also thinks the cost of photo book products is not affordable for the purpose. → A busy mother taking care of her hyper active, super charged kids all the time. → She feels tired, busy, occupied all the time. Has no personal life. → She loves Instagram, but not so happy that her kids don’t see those photos she has taken. → She is frustrated at tools for photo books because of their complexity and time it takes
- 15. Design for Delight & Emotions making a product or service that delivers in a person the emotions that we cares about #ISSLearningDay2018 #ISSLearningDay2018
- 17. #ISSLearningDay2018 #ISSLearningDay2018 Formula for Delight by Aarron Walter Functional Reliable Usable Pleasurable gets the job done up and running all times fairly good user experience triggers emotions, feelings, memory to deliver delight.
- 18. #ISSLearningDay2018 #ISSLearningDay2018 UX of Designing for Delight & Emotions Surface design obvious and visceral in order to convey delight
- 19. #ISSLearningDay2018 #ISSLearningDay2018 UX of Designing for Delight & Emotions Messaging / Microcopy add some personality and humour
- 20. #ISSLearningDay2018 #ISSLearningDay2018 UX of Designing for Delight & Emotions Micro-Interactions simple, fast, vivid, meaningful animations can add surprise and delight
- 21. #ISSLearningDay2018 #ISSLearningDay2018 UX of Designing for Delight & Emotions Smooth & Seamless User flows minimizing pain points and frustration that users may experience throughout their journey
- 22. EXAMPLE: Amazon Go Checkout-Free Store, Shopping Feels Like Shoplifting ... No Lines – No Checkout – Amazon Go. https://www.amazon.com/b?ie=UTF8&node=16008589011 Play Video Design that takes technology out of your way and the only thing you remember is the EXPERIENCE. #ISSLearningDay2018
- 23. #ISSLearningDay2018 #ISSLearningDay2018 UX of Designing for Delight & Emotions Reward increasing engagement and stickiness Apple Watch, Close Your Rings Virtual Rewards Games Engagement and Stickiness HealthHub, HealthPoints Redeem Vouchers, Promotions
- 24. #ISSLearningDay2018 #ISSLearningDay2018 Designing for Humans Recap Start with Human Centered Design Mindset Approaching Humans with Empathy Not Sympathy Create memorable moments by Designing for Delight and Emotions
- 25. Want to Learn More… https://www.iss.nus.edu.sg/executive- education/discipline/detail/digital-innovation-design #ISSLearningDay2018
- 26. Digital Innovation & Design Courses #ISSLearningDay2018 Digital User Experience Design 3 Days Mobile User Experience Design - 3 Days Social Media Marketing 3 Days Social Media Analytics 3 Days Web Analytics & SEO 3 Days Service Design 3 Days Digital & Social Engagement Strategy - 3 Days Foundation Intermediate / Advance Innovation Bootcamp 1 Days Corporate Courses for Organisations Technopreneurship 4 Days