Miki Setlur, product designer at Evernote, explains how to design for everyone while knowing which types of people you are making happy or less happy.

1. Designing for Everyone.
The craft of picking or killing a concept.
@mikisetlur

6. Business Users Partners

7. Business
Acquisition
Retention
Engagement
Revenue

8. Users
Acquisition Being
Retention Faster
Engagement Better
Happier
Revenue

9. Comedians
Teachers
Being
Faster Musicians
Better
Happier
Office workers
Politicians
Travelers

10. Partners
Acquisition
Retention
Engagement
Revenue

11. an Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

13. ?

14. Engagement?
Revenue?
Acquisition.
Retention?
Write
Find something easier.
View content better.
Share faster.
111week.
1 hour.
month.
year.

16. Product Metrics
User Tests & Feedback
Partner Feedback
Development Estimates &
Technical Constraints

22. Business Users Partners

23. Discuss.
@mikisetlur
Illustrations taken from
http://iotacons.blogspot.com/