design thinking

1. DESIGN THINKING
Timothy D Paul
Educator/ Innovator/ ATAL Mentor for change/ IIOT Consultant
Assistant Professor/ Department of ECE,
Kumaraguru College of Technology
Coimbatore.

2. What is design thinking?

3. What’s your idea to remove the truck from under the bridge without
further damage ?

4. IN BRIEF
ASK
“HOW WE MIGHT”
TO DO HOW TO DO
Identify a challenge
Don’t assume the answer
in the question
Look out for discovery and
for direction
Frame How we might question with
optimism and without prejudice
Write in simple words
Don’t be too specific or too broad

5. SO, WHAT IS NECESSARY?

6. Human Centered approach to Innovation

7. DESIGN AS A
HOLISTIC
APPROACH

8. BRAND
DIGITAL
BUSINESS PRODUCT
SERVICE
Creating Value
between offerings

9. Create Options

10. CONVENTIONAL BUSINESS PRACTISE DESIGN THINKING APPROACH

11. FEEDBACK

13. EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Develop a deep
understanding
of the
challenge
Clearly define
the problem
you want to
solve
Brainstorm
solutions
Design a
Prototype to
test solution
Continuously
improve
design

14. Empathize
Define
Ideate
Prototype
Test

15. Empathize
The better we can empathize with people, the easier we can create value for them- and success for organization

16. How to
empathize?

17. Define
Define is the art of meaning-making, Pattern finding, and direction setting

18. How to define?
• Tell stories
• Look for patterns and tensions
• Extract Insights
• Use frameworks

19. Ideate
• Formulate “ How might we” questions
• Defer judgement
• Go for volume
• One conversation at a time
• Be visual
• Build on the ideas of others
• Stay on topic
• Encourage wild ideas

20. Prototype
Prototyping allows us to fail early so we can succeed sooner- David Kelley IDEO Founder

21. RAPID TO INSPIRE ROUGH TO EVOLVE
• BUILD TO THINK
• EMBRACE FAILURE
• JUST GOOD ENOUGH
• BUILD TO EXPERIMENT
• EXPECT CHANGES
• DEFINE SENSIBILITIES

22. Pitch Deck

23. Challenge
<Innovation Sector> | <Innovation Title>
● Describe the problem statement in points.
● Add image related to your problem statement if
necessary

24. Significance
● How severe the problem impacts or affects the
beneficiary?
● How widely is the problem encountered in its most
serious/critical from within the universe of beneficiaries?
● Explain why you have chosen this problem and why it is
important for you to solve this problem and not other
problems.
● Add image related to your significance if necessary

25. Target User
● From among the different types of users that
face the problem you have chosen, identify
that specific type/types of users that shall gain
or benefit most from solving the problem.
● Add image related to your target user if
necessary
Use case
● Identify the specific use case for the target users
● Add image related to your use case if necessary

26. Existing Solutions
● Describe the alternative solutions (products) that are available in the organised
market today;
● If there are no existing alternatives, describe what is being done by any/all of
the beneficiaries to solve the problem.
● Add image related to existing solutions if necessary

27. Adoption Barriers
● Adoption barriers are those perspectives (financial,
technical, functional) of the target customers/users
that prevent them from making the current
solutions a part of their lives.
● Usability/deployment constraints indicate those
features/attributes which are necessary to
overcome the likely adoption barriers respectively.
Different Adoption Barriers:
1. TCO - (Total Cost of Ownership)
2. Maintenance/Service
3. Skills/Expertise
4. Installation/Integration
5. Resources/materials
6. Time consumption
7. Physical/personal risk
8. Product training
9. Changes to habits/process
10. Accessibility
11. Inability to assess the quality of the
product/service [Risk Perception]
12. Monitoring the usage/deployment
● Add image related to your use case if necessary

28. Value Proposition
● Define the value proposition statement crafted for the target customer. Enumerate the benefits in terms of measurable outcomes or gains
from solving the problem, and the pains that are relieved. Explain those specific gaps/challenges in the existing solutions that are being
overcome and indicate in what other ways this solution is better than alternatives available today.

29. Solution Concept (MUP)
● Explain how your solution solves the problem in this specific use-case.
● Explain how your solution delivers the outcomes or gains expected by the target user, and how it can be measured and proven.
● Describe the minimum set of features and functionality required to meet the user's expectations, and to convince the target user to use and
test your prototype.

30. Benefits
● For this specific use-case describe the most important
outcomes, gains to be created or pains to be relieved as
expected by the target user.
● Add image related to your benefits if necessary