This document outlines the design thinking process used by Tiago Nunes and Rui Quinta. It describes the key stages of design thinking as understand, observe, synthesis, ideate, prototype, and test. For each stage, it provides examples of methods that can be used such as shadowing, interviews, brainstorming, quick and dirty prototyping, and testing prototypes with users. The overall process is presented as iterative with insights from each stage feeding into the next to develop solutions to problems in a creative yet systematic way.

1. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking...e alguns métodos visuais
para resolução criativa de problemas

2. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Multidisciplinar
DT
Iterative
Design
Process
Creative
Space

3. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

4. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

5. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Understand

6. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
?

7. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Team Building

8. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Avaliação do Problema

9. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Criação de uma base
comum
de entendimento

10. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Redefinição do problema
HMW

11. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Planeamento
da fase
de pesquisa

12. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Understand
Motivação

13. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

14. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Observe

15. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe

16. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Shadowing

17. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Entrevistas

18. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Desk Research

19. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Seting Invasion

20. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Surveys

21. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Observe
Cluster Information

22. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Process
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

23. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Synthesis

24. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis
Personas Journey
Map 1
Journey
Map 2
Diagramas SWOT Análise
Posicionamento
Concorrência
CarlosCliente
Artur
Rui
Preparação
Encomendas
Pedido
compra
Peniche
Encomenda
Compra em Lota
Encomendas
Ericeira
Isabel
Pedido
compra
Escolha de
peixe
Rocha & Jorge
Factura
Lota
Peixe
Lota
+
ClienteSeparação
Encomendas
João
€
Factura
Outras
Empresas
Entrega
Peniche-MARL
Distribuição
Ericeira
€ Pagamento
Fornecedores
Escolha e
recolha de
peixe
€dinheiro
clientes
Carlos
Artur
€Cheques
Deposito
Folha de
Caixa
Compras/
Vendas
+
MARL
Factura
+
Talões
Depósito
€
Cheques
+
dinheiro
ericeira
+
Gisa
Cliente
Bancos
€
Cheques
€
Artur
Ida para
MARL
Talões
Depósito
+
€
Folha de
Caixa

25. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Personas

26. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Journey Map 1

27. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Journey Map 2
CarlosCliente
Artur
Rui
Preparação
Encomendas
Pedido
compra
Peniche
Encomenda
Compra em Lota
Encomendas
Ericeira
Isabel
Pedido
compra
Escolha de
peixe
Rocha & Jorge
Factura
Lota
Peixe
Lota
+
ClienteSeparação
Encomendas
João
€
Factura
Outras
Empresas
Entrega
Peniche-MARL
Distribuição
Ericeira
€ Pagamento
Fornecedores
Escolha e
recolha de
peixe
€dinheiro
clientes
Carlos
Artur
€Cheques
Deposito
Folha de
Caixa
Compras/
Vendas
+
MARL
Factura
+
Talões
Depósito
€
Cheques
+
dinheiro
ericeira
+
Gisa
Cliente
Bancos
€
Cheques
€
Artur
Ida para
MARL
Talões
Depósito
+
€
Folha de
Caixa

28. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
Diagramas

29. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Frameworks
SWOT

30. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Synthesis/Padrões
Análise de Posicionamento
Concorrencial

31. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

32. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Ideate

33. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
+

34. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Brainstorm

35. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Brainstorm - Ponto de Vista

36. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Facebook Brainstorm

37. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Go for quantity
Build on ideas of others
Be visual

38. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Ideate
Garage
(Sea of ideas)

39. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototype
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

40. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Prototype

41. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototype
Cartazes Prototyping
Methods
Distribuição Mapa
de Interacções
Mapa
de Interacções
Mapa
de Interacções

42. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Visualization
Tangibilização

43. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Methods
Quick and Dirty

44. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Prototyping Journey Map
Distribuição

45. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Iteration
Mapa de interacções

46. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Iteration
Mapa de interacções

47. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Test
UNDERSTAND
OBSERVE
SYNTHESIS
IDEATE
PROTOTYPE
TEST

48. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Test

49. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Test
Prospecção

50. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Apresentação
para validação

51. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Apresentação
para validação

52. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Service Design

53. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Service Design

54. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Ferramentas de apoio
Prospecção

55. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design Thinking
Testing
Ferramentas de apoio
Controlo e avaliação

56. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Design ThinkingVisualização do Espaço

58. Project Flow
Stress/Frustration
Understand Observe PrototypeIdeate Test
Mapping
Emotions
Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
Client meeting
Peniche
Kick-off
Company
History
Client meeting
Fisher lady
Client meeting
FB
Idea selection
Grocery
Shop
Service
Development
Educate
1st Deliveries
Educate

59. Tiago Nunes e Rui Quinta
Design Thinking | www.fishingforideas.wordpress.com
www.fishingforideas.wordpress.com
OBRIGADO
tgnunes@gmail.com
rui@ruiquinta.com