SlideShare a Scribd company logo
Why are you going to
conferences ?
Source: Rob Hyndman
What you get.
Katharina-Paulus-Str.
Status quo ConferencesStatus quo Conferences
most Conferences are as interactive,
inspiring & collaborative as watching TV
We need Formats
that reflect those
changes.
We need Formats that reflect
those changes.
That are worth the travel to a physical
meeting.
1
That make use of the time & space
before and after a physical meeting.
2
Cases
Synchronicity

Berlin
Cases
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Source: Synchronicity Berlin
Service Experience
Camp
Cases
Source: Service Experience Camp
Source: Service Experience Camp
SXSW
Panel Picker
Cases
Source: SXSW
Source: SXSW
re:publica

Analog Twitter Wall
Cases
Source: re:publica
Source: re:publica
Source: re:publica
Source: re:publica
Source: re:publica
Source: re:publica
Summit
of Newthinking
Cases
Source: newthinking
Source: newthinking
Source: newthinking
Source: newthinking
Source: newthinking
4531km.eu 

Roadtrip
Cases
Source: 4531km.eu
Source: 4531km.eu
Source: 4531km.eu
Source: 4531km.eu
Source: 4531km.eu
Tools
Why
How
Who
What
Golden Circle
adapted from the „Golden Circle“
Developing an 

Event Identity
& Vision
Tools
Stakeholder Map
Location Host
Participants
Organizer
Sponsor
Speaker
Mapping out the 

Stakeholders of
your Event
Tools
Designers
Developers
Entrepreneurs
Artists
Researchers
Service Designers 

& Consultants
Product &

Strategy People
Mapping out different
participants 

of your Event
Tools
Stakeholder Map
Source: Service Design Berlin
Tools
Blueprint
Planning what
needs to
happen 

„backstage“ 

Desktop Walkthrough
Photo: big-design.org
Tools
Prototyping the
stakeholder
flow during the
event
Source: re:publica
Co-Creation
Tools
Co-Creating the
experience with
the
participants
Source: re:publica
Claudia Brückner
twitter
slideshare
medium

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Design Thinking Flash Sessions - Event Experience Design