Uploaded byClaudia Brückner
Event Experience Design - Human Interactions at Conferences
The document discusses how conferences can be designed to better facilitate human interactions and experiences. It notes that current conferences often fail to enable meaningful networking, inspiration, or learning due to factors like short breaks and lack of interactive activities. The document proposes that conferences should be viewed and designed as event experiences that foster interactions both during and outside of sessions. It provides examples of conferences that employ techniques like varied activities and spaces, participant roles, and extended timeframes to facilitate richer interactions and experiences for attendees. The overall message is that conferences need to be experience-designed to truly support networking, learning, and inspiration among participants.
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- 1. Human Interactions atConferences Event Experience Design IxDA 12.03.2014 Claudia Brückner #IxDABerlin
- 2. Event Experience Designer. Event Concepts. Event Management. Innovation Consultant. Design Thinking Coach. D-School. Claudia Brückner @clastronautin #IxDABerlin
- 3. Why are yougoing to Conferences?
- 4. Learning. Inspiration. Networking. Exchange.Experience the Topic. Why are you going to Conferences?
- 5. And what doyou get?
- 6.
- 7. • power pointmarathons or product pitches • same speaker & talk you know from TED • no time to ask your questions • „neutral“ space • no time for networking (too short breaks) • bad coffee… And what do you get?
- 8.
- 9.
- 10. 21Century Conference Participants 1. newrole of the expert (speaker) (no exclusive knowledge) ! 2. new role of the audience (used to interact & collaborate/co-create)
- 11.
- 12. Status quo Conferences mostConferences are as interactive, inspiring & collaborative as watching TV
- 13. Status quo Conferences mostConferences are as interactive, inspiring & collaborative as watching TV fail
- 14. Conferences fail, because they don'tdesign interactions.
- 15. Why Interaction ? isbased on (human) interaction Learning. Inspiration. Networking. Exchange. Experience the Topic.
- 16. Can we designhuman Interactions ?
- 17. Can we designhuman Interactions ? no.
- 18. facilitate (human) interactions atconferences Can we design human Interactions ? no.
- 19. by designing EventExperiences Can we design human Interactions ? no. facilitate (human) interactions at conferences
- 20. Designing event experiences thatfacilitate (human) interactions. Event Experience Design:
- 21. How to? 1 ParticipantRoles & Needs 2 Activity & Space 3 Time …designing event experiences that facilitate (human) interactions?
- 22.
- 23. • activities thatfacilitate interaction between participants 2 Activity & Space • space is not neutral (context & environment) • space that facilitates interaction between participants online & offline
- 24. • facilitating interactionnot only during the event, but as well pre- event and post- event 3 Time pre- post-event
- 25. pre- post-event space Networking &Exchange Learning & Inspiration activity Event Experience Design
- 26. pre- post-event space Networking &Exchange Learning & Inspiration activity now Event Experience Design
- 27. pre- post-event now possible space activity Networking &Exchange Learning & Inspiration Event Experience Design
- 28. Event Experience Design Cases &Examples
- 29. pre- post-event Activity & Space online& offline Event Experience Design
- 30.
- 31.
- 32.
- 33. pre- post-event space Networking &Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN SXSW
- 34. PICNIC FESTIVAL Source: PicnicFestival 2012 ACTIVITY
- 35. Source: Picnic Festival2012 ACTIVITY
- 36. Source: Picnic Festival2012 ACTIVITY
- 37. pre- post-event space Networking &Exchange activity EVENT EXPERIENCE DESIGN Picnic Festival Experience Topic
- 38. pre- post-event Event ExperienceDesign Activity & Space online & offline
- 39. CoThinkTank ACTIVITY & SPACE Photo: tackleService Design
- 40. ACTIVITY & SPACE Photo: tackleService Design
- 41. ACTIVITY & SPACE Photo: tackleService Design
- 42. ACTIVITY & SPACE Photo: tackleService Design
- 43. ACTIVITY & SPACE Sketch: tackleService Design
- 44. pre- post-event space activity EVENT EXPERIENCE DESIGN coThinkTank Networking &Exchange Experience Topic
- 45. re:publica Photo: Gregor Fischer| re:publica 2012 SPACE
- 46.
- 47. Photo: Gregor Fischer| re:publica 2012 SPACE
- 48. Photo: Gregor Fischer| re:publica 2012 SPACE
- 49.
- 50. pre- post-event space activity EVENT EXPERIENCE DESIGN re:publica Networking &Exchange Experience Topic
- 51. Photo: Gregor Fischer| Summit of newthinking 2012 Summit of newthinking SPACE
- 52. Photo: Gregor Fischer| Summit of newthinking 2012 SPACE
- 53. Photo: Gregor Fischer| Summit of newthinking 2012 SPACE
- 54. Photo: Gregor Fischer| Summit of newthinking 2012 SPACE
- 55. Photo: Gregor Fischer| Summit of newthinking 2012 SPACE
- 56. Photo: Gregor Fischer| Summit of newthinking 2012 SPACE
- 57. pre- post-event space activity EVENT EXPERIENCE DESIGN Summit ofnewthinking Networking & Exchange Experience Topic
- 58.
- 59.
- 60. Video: HPI d.confestival ACTIVITY &SPACE http://vimeo.com/55534400
- 61. pre- post-event space Networking &Exchange activity EVENT EXPERIENCE DESIGN d.confestival Learning & Inspiration
- 62. Photo: Service DesignBerlin Service Experience Camp ACTIVITY & SPACE
- 63. Photo: Service DesignBerlin ACTIVITY & SPACE
- 64. Photo: Service DesignBerlin ACTIVITY & SPACE
- 65. Photo: Service DesignBerlin ACTIVITY & SPACE
- 66. pre- post-event space activity EVENT EXPERIENCE DESIGN Service ExperienceCamp Networking & Exchange Experience Topic
- 67. pre- post-event Event ExperienceDesign Activity & Space online & offline
- 68. Photo: Martin Jordan| Global Service Jam Berlin 2013 Global Service Jam ACTIVITY & SPACE
- 69. Photo: Service DesignBerlin ACTIVITY & SPACE
- 70. Photo: Martin Jordan| Global Service Jam Berlin 2013 ACTIVITY & SPACE
- 71.
- 72. pre- post-event space Networking &Exchange activity EVENT EXPERIENCE DESIGN Global Service Jam Learning & Inspiration
- 73. Photo: Dieter Engler| a2n Camp 2011 a2n Camp ACTIVITY & SPACE
- 74. Photo: Dieter Engler| a2n Camp 2011 ACTIVITY & SPACE
- 75. Photo: Dieter Engler| a2n Camp 2011 ACTIVITY & SPACE
- 76. Photo: Dieter Engler| a2n Camp 2011 ACTIVITY & SPACE
- 77. Photo: Dieter Engler| a2n Camp 2011 ACTIVITY & SPACE
- 78. Photo: Dieter Engler| a2n Camp 2011 ACTIVITY & SPACE
- 79. pre- post-event space Networking &Exchange Learning & Inspiration activity EVENT EXPERIENCE DESIGN Experience Topic a2n Camp
- 80. Event Experience Design maintake aways • Interactions need to be facilitated • new role for the Event Organiser: Event Experience Designer & Community Manager
- 81. thank you! IxDA 12.03.2014 ClaudiaBrückner #IxDABerlin your questions!!