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Submit
S b it a
Winning
Proposal
Presented by Web 2.0 Expo co-chairs
Brady Forrest (@Brady)
Sarah Milstein (@SarahM)
               (@       )
Sarah
S   h   Brady
This talk could also be named
This talk could also be named
  “Submit a Proposal We’ll Consider S
  “S                       C        Seriously”
This talk could also be named
         “Submit Proposal W ’ll C
         “S b it a P    l We’ll Consider S i
                                    id Seriously”
                                              l ”
          Or




Image: http://www.flickr.com/photos/pressthebuttononthetop/277470840 used under http://creativecommons.org/licenses/by/2.0/
This talk could also be named
  “Submit Proposal W ’ll C
  “S b it a P    l We’ll Consider S i
                             id Seriously”
                                       l ”
  Or
This talk assu es you e looked a ou C
    s a assumes you’ve oo ed at our CFP
form, which guides you through the process:
http://www.web2expo.com/webexny2010/.


If you want examples of past proposals that we’ve accepted, take a look at our
previous shows. The sessions give a good sense of what we like, and the
descriptions are drawn directly from proposals
                                     proposals.
Dates
April 12 - Web 2.0 Expo NYC CFP closes
June - Talks selected and registration opens
October 18-21 - Web 2.0 Expo NYC
                      20
Have a U i
H      Unique St
              Story   We want compelling talks,
                      stories and technologies
Session title: “Review of best-practice
recommendations for privacy and policy
implementations in location-aware applications”
Don’t send us this—it’s too generic: “Panelists review key recommendation
and guidelines, and offer advice about implementing cool applications while
complying with the guidelines and regulations on respecting and protecting
privacy.”
image: Laughingsquid


                   Focus your talk towards a
                         y
Pick Your T
Pi k Y    Target
               t   segment of our attendees
Session title: “Redesigning products as design
                Redesigning
models evolve in the industry”
Don’t send us this—we can’t tell who the audience for it would be: “This
subject covers the aspects of interactive product design and the necessity for
the continued success of the product to redesign Products have a base set of
                              product, redesign.
requirements when initiated, as features are added the product evolves giving
us the opportunity to redesign. Periodic redesign is essential for staying current
with the industry trends ”
                  trends.
Focus on lessons learned and
Don’t Pitch
D ’t Pit h    NOT the benefits of your product
              or service
Session title: “Web 3.0: Content is the Heart of
                Web
the Matter”
Don’t send us this—it looks like a product pitch: “Location-based
applications are leading the way to Web 3.0 where users create content and
opportunities for monetization are built in XXXX XXXX CEO of XXXX will
                                         in.     XXXX,         XXXX,
discuss how Web 3.0 recognizes multiple revenue opportunities by putting
content at its center.”

(NB: This was submitted by a PR agent.)
Provide a clear description of
Think f the Attendees
Thi k of th Att d       what attendees will learn and
                         hat              ill
                        why they care
Session Title: “CompanyX EveryWhere 2.0”
Don’t send us this—our attendees don’t aspire to control remote
employees: “This session will answer the question: How can companies retain
control over employees as working out of the office becomes increasingly more
common due to the high quality of new technologies?”
Incorporation of the USA
Don’t send us this—it may be related to Web 2.0, but it doesn’t appear to
be for our audience at all: “XXXXXXX 2.0, Incorporated uses the basic
fundamental concepts of Web 2.0 to evolve the antiquated and obsoleted
                                20
democratic institutions created over 200 years ago. We must use the technology
of the Web 2.0 and beyond to force the greatest country in the world into the
future.
future The Incorporation of the USA and issuance of stock equity to every
American Citizen, is the start of such an evolution.”
Skip th j
Ski the jargon
Skip th j
         Ski the jargon
Dreadful actual proposal we received:

“This session will provide an overview of
leading-edge e gage e t p at o s
 ead g edge engagement platforms
architected to enable real-time brand lift and
ROI with location-aware mobile analytics.”
          location aware         analytics.
Skip th j
        Ski the jargon
Decent rewrite:

“This session will analyze three leading
approaches companies take to participating
in and tracking results from social media.”
Include people
we don t see often enough
   don’t
   at tech conferences
Include people
we don t see often enough
   don’t
   at tech conferences




    (We see a ton of these guys.)
Include people
we don t see often enough
   don’t
   at tech conferences
Include people
we don t see often enough
   don’t
   at tech conferences
Include people
we don t see often enough
   don’t
   at tech conferences
Post compelling video
                 ideo
Post compelling video
                 ideo
Do it yourself
       o rself
Do it yourself
                        o rself




Fact: we reject most proposals from PR people Not because we
                                           people.
dislike flacks, but because the proposals tend to be product pitches,
or too general, or too jargony. In addition, if we see a lot of
proposals f
          l from one person or company ( hi h i more common
                                           (which is
when a PR person is involved), we think you’re spraying and
praying, not that you have a ton of good ideas.
Submit a proposal for
Web2Expo NY by April 12
W b2E         b A il
http://www.web2expo.com/webexny2010/
Q&A from our live webcasts
    f        li     b   t
Q: You HAVE to include video? A: Yes, we require it this year.

Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If
  you have a video of a strong presentation you’ve given before, feel free to post the
  link to that. If you don’t have a great video (or any video), create a quick-and-dirty
  (but clear and energetic!) elevator pitch and post that.

Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that
  you can communicate. If your recording a fresh pitch for us, make sure you describe
  your talk who it’s for, and what they’ll get out of it. The video should be no more
       talk,      it s for          they ll           it
  than about two minutes long.
Q: You HAVE to include video? A: Yes, we require it this year.

Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If
  you have a video of a strong presentation you’ve given before, feel free to post the
  link to that. If you don’t have a great video (or any video), create a quick-and-dirty
  (but clear and energetic!) elevator pitch and post that.

Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that
  you can communicate. If your recording a fresh pitch for us, make sure you describe
  y
  your talk, who it’s for, and what they’ll get out of it.
            ,            ,             y g

Q: What’s the ideal video length? A: The video should be no more than about two or
  three minutes long.

Q: Are there sample videos available? A: Not yet. We’re working on that.

Q: Is there a certain topic that you feel is overdone or that you get a lot of so that we
  can maybe avoid it? A: Not specifically, but we do see a lot of generic proposals that
  look very similar. If you propose a session that has unique lessons or data only you
  could reveal, it doesn’t matter nearly so much if the topic is fairly common.
               ,                        y                  p          y
Q: Can the presentations be too technical? A: We have a Development track, and a
  very large number of our attendees are programmers. See past shows for examples
  of technical talks we accepted. (Of course, we also take non-technical talks that are
  about applications or implications of technology. See past conferences to get a feel
  for the sort of things we look for.)

Q: If the speaker will speak at Web 2 0 San Francisco will they NOT be considered for
                                    2.0     Francisco,
  New York? A: We try not to repeat people too much from one show to the next. But if
  a speaker is very good, we will work with them for more than one show.

Q: Are you open to receiving two proposals from a given company? A: Our system
  doesn't prevent you from submitting multiple ideas. But a lot of proposals from one
  individual or organization most often looks like that proposer has no idea what will
  work and is just spamming us with everything possible. Better to focus on one or
  maybe two ideas that are really sharp. We're far more likely to take those seriously.

Q: You ve mentioned particular ''tracks'' of conferences -- are those listed or
   You've                        tracks                               listed,
  something we should consider when proposing? A: In the CFP form, we ask you to
  pick one or two topics that your session would fit under; those topics are the tracks.
  We don’t change the tracks a ton from show to show, so y can also take a look at
                g                                       ,     you
  previous shows to get an idea of our tracks, which generally include Development,
  Marketing, Design and Business Strategy, plus a bunch of hot topics..
Q: You've had hands on session previously, are there any of those available? A: We’re
  looking primarily for 20-minute and 50-minute breakout sessions. These sessions
  can feature single speakers, co-presentations or panels. If you have more in-depth,
  hands-on content, we also program several 3-hour workshops, scheduled for the
  first day of the conference.

Q: Would submitting myself as a panelist be any different than a single speaker? A:
  Unlike a lot of other conference organizers, we don’t typically create panels
  ourselves. That is, we accept proposals for full panels, but we very, very rarely come
  up with ideas for p
   p                 panels on our own and then solicit p p for them. In addition, we
                                                        people                      ,
  almost never place somebody on a panel that’s been proposed to us. So you’re
  welcome to submit panel ideas with yourself as moderator or panelist, but we can’t
  recommend that you simply submit yourself as a potential panelist.

Q: Do you allow co-presenting? Example: agency + client. A: Sure. But beware that
  often, those agency + client proposal look like product pitches. And we’re seriously
  allergic to product pitches
                      pitches.

Q How many people attend Web 2.0 Expo? In NY in 2009, we had about 1,300
  conference attendees (and about 4.500 total attendees, including people who came
                         (                               ,       gp p
  for just the keynotes and/or Expo Hall). Double both numbers for Expo SF in 2009.
Q: What makes a proposal stand out? A: A talk is two parts: the speaker and the topic
  (we talked earlier about sharing your unique story). A gem is less-known speaker
  who has been writing/speaking about their ideas. A great way to get a speaking slot
  is to be noticed first for your thinking and writing. Hacker News, for instance, is a
  good place to get recognized for Development sessions. Bar Camps and Ignites are
  another great place for speakers to share their ideas and show us some
  presentation chops
                chops.

Q: If we have more questions, who can we ask? A: ny-idea@web2expo.com or sf-
  idea@web2expo.com.
       @        p

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Web 2.0 Expo Ny--How to Submit a Winning Proposal

  • 1. Submit S b it a Winning Proposal Presented by Web 2.0 Expo co-chairs Brady Forrest (@Brady) Sarah Milstein (@SarahM) (@ )
  • 2. Sarah S h Brady
  • 3. This talk could also be named
  • 4. This talk could also be named “Submit a Proposal We’ll Consider S “S C Seriously”
  • 5. This talk could also be named “Submit Proposal W ’ll C “S b it a P l We’ll Consider S i id Seriously” l ” Or Image: http://www.flickr.com/photos/pressthebuttononthetop/277470840 used under http://creativecommons.org/licenses/by/2.0/
  • 6. This talk could also be named “Submit Proposal W ’ll C “S b it a P l We’ll Consider S i id Seriously” l ” Or
  • 7. This talk assu es you e looked a ou C s a assumes you’ve oo ed at our CFP form, which guides you through the process: http://www.web2expo.com/webexny2010/. If you want examples of past proposals that we’ve accepted, take a look at our previous shows. The sessions give a good sense of what we like, and the descriptions are drawn directly from proposals proposals.
  • 8. Dates April 12 - Web 2.0 Expo NYC CFP closes June - Talks selected and registration opens October 18-21 - Web 2.0 Expo NYC 20
  • 9. Have a U i H Unique St Story We want compelling talks, stories and technologies
  • 10. Session title: “Review of best-practice recommendations for privacy and policy implementations in location-aware applications” Don’t send us this—it’s too generic: “Panelists review key recommendation and guidelines, and offer advice about implementing cool applications while complying with the guidelines and regulations on respecting and protecting privacy.”
  • 11. image: Laughingsquid Focus your talk towards a y Pick Your T Pi k Y Target t segment of our attendees
  • 12. Session title: “Redesigning products as design Redesigning models evolve in the industry” Don’t send us this—we can’t tell who the audience for it would be: “This subject covers the aspects of interactive product design and the necessity for the continued success of the product to redesign Products have a base set of product, redesign. requirements when initiated, as features are added the product evolves giving us the opportunity to redesign. Periodic redesign is essential for staying current with the industry trends ” trends.
  • 13. Focus on lessons learned and Don’t Pitch D ’t Pit h NOT the benefits of your product or service
  • 14. Session title: “Web 3.0: Content is the Heart of Web the Matter” Don’t send us this—it looks like a product pitch: “Location-based applications are leading the way to Web 3.0 where users create content and opportunities for monetization are built in XXXX XXXX CEO of XXXX will in. XXXX, XXXX, discuss how Web 3.0 recognizes multiple revenue opportunities by putting content at its center.” (NB: This was submitted by a PR agent.)
  • 15. Provide a clear description of Think f the Attendees Thi k of th Att d what attendees will learn and hat ill why they care
  • 16. Session Title: “CompanyX EveryWhere 2.0” Don’t send us this—our attendees don’t aspire to control remote employees: “This session will answer the question: How can companies retain control over employees as working out of the office becomes increasingly more common due to the high quality of new technologies?”
  • 17. Incorporation of the USA Don’t send us this—it may be related to Web 2.0, but it doesn’t appear to be for our audience at all: “XXXXXXX 2.0, Incorporated uses the basic fundamental concepts of Web 2.0 to evolve the antiquated and obsoleted 20 democratic institutions created over 200 years ago. We must use the technology of the Web 2.0 and beyond to force the greatest country in the world into the future. future The Incorporation of the USA and issuance of stock equity to every American Citizen, is the start of such an evolution.”
  • 18. Skip th j Ski the jargon
  • 19. Skip th j Ski the jargon Dreadful actual proposal we received: “This session will provide an overview of leading-edge e gage e t p at o s ead g edge engagement platforms architected to enable real-time brand lift and ROI with location-aware mobile analytics.” location aware analytics.
  • 20. Skip th j Ski the jargon Decent rewrite: “This session will analyze three leading approaches companies take to participating in and tracking results from social media.”
  • 21. Include people we don t see often enough don’t at tech conferences
  • 22. Include people we don t see often enough don’t at tech conferences (We see a ton of these guys.)
  • 23. Include people we don t see often enough don’t at tech conferences
  • 24. Include people we don t see often enough don’t at tech conferences
  • 25. Include people we don t see often enough don’t at tech conferences
  • 28. Do it yourself o rself
  • 29. Do it yourself o rself Fact: we reject most proposals from PR people Not because we people. dislike flacks, but because the proposals tend to be product pitches, or too general, or too jargony. In addition, if we see a lot of proposals f l from one person or company ( hi h i more common (which is when a PR person is involved), we think you’re spraying and praying, not that you have a ton of good ideas.
  • 30. Submit a proposal for Web2Expo NY by April 12 W b2E b A il http://www.web2expo.com/webexny2010/
  • 31. Q&A from our live webcasts f li b t Q: You HAVE to include video? A: Yes, we require it this year. Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If you have a video of a strong presentation you’ve given before, feel free to post the link to that. If you don’t have a great video (or any video), create a quick-and-dirty (but clear and energetic!) elevator pitch and post that. Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that you can communicate. If your recording a fresh pitch for us, make sure you describe your talk who it’s for, and what they’ll get out of it. The video should be no more talk, it s for they ll it than about two minutes long.
  • 32. Q: You HAVE to include video? A: Yes, we require it this year. Q: Can you clarify on the video: sample speech video or elevator pitch -- which is it? If you have a video of a strong presentation you’ve given before, feel free to post the link to that. If you don’t have a great video (or any video), create a quick-and-dirty (but clear and energetic!) elevator pitch and post that. Q: So for the video - just be your fabulous self... yes? A: Yes, but we want to see that you can communicate. If your recording a fresh pitch for us, make sure you describe y your talk, who it’s for, and what they’ll get out of it. , , y g Q: What’s the ideal video length? A: The video should be no more than about two or three minutes long. Q: Are there sample videos available? A: Not yet. We’re working on that. Q: Is there a certain topic that you feel is overdone or that you get a lot of so that we can maybe avoid it? A: Not specifically, but we do see a lot of generic proposals that look very similar. If you propose a session that has unique lessons or data only you could reveal, it doesn’t matter nearly so much if the topic is fairly common. , y p y
  • 33. Q: Can the presentations be too technical? A: We have a Development track, and a very large number of our attendees are programmers. See past shows for examples of technical talks we accepted. (Of course, we also take non-technical talks that are about applications or implications of technology. See past conferences to get a feel for the sort of things we look for.) Q: If the speaker will speak at Web 2 0 San Francisco will they NOT be considered for 2.0 Francisco, New York? A: We try not to repeat people too much from one show to the next. But if a speaker is very good, we will work with them for more than one show. Q: Are you open to receiving two proposals from a given company? A: Our system doesn't prevent you from submitting multiple ideas. But a lot of proposals from one individual or organization most often looks like that proposer has no idea what will work and is just spamming us with everything possible. Better to focus on one or maybe two ideas that are really sharp. We're far more likely to take those seriously. Q: You ve mentioned particular ''tracks'' of conferences -- are those listed or You've tracks listed, something we should consider when proposing? A: In the CFP form, we ask you to pick one or two topics that your session would fit under; those topics are the tracks. We don’t change the tracks a ton from show to show, so y can also take a look at g , you previous shows to get an idea of our tracks, which generally include Development, Marketing, Design and Business Strategy, plus a bunch of hot topics..
  • 34. Q: You've had hands on session previously, are there any of those available? A: We’re looking primarily for 20-minute and 50-minute breakout sessions. These sessions can feature single speakers, co-presentations or panels. If you have more in-depth, hands-on content, we also program several 3-hour workshops, scheduled for the first day of the conference. Q: Would submitting myself as a panelist be any different than a single speaker? A: Unlike a lot of other conference organizers, we don’t typically create panels ourselves. That is, we accept proposals for full panels, but we very, very rarely come up with ideas for p p panels on our own and then solicit p p for them. In addition, we people , almost never place somebody on a panel that’s been proposed to us. So you’re welcome to submit panel ideas with yourself as moderator or panelist, but we can’t recommend that you simply submit yourself as a potential panelist. Q: Do you allow co-presenting? Example: agency + client. A: Sure. But beware that often, those agency + client proposal look like product pitches. And we’re seriously allergic to product pitches pitches. Q How many people attend Web 2.0 Expo? In NY in 2009, we had about 1,300 conference attendees (and about 4.500 total attendees, including people who came ( , gp p for just the keynotes and/or Expo Hall). Double both numbers for Expo SF in 2009.
  • 35. Q: What makes a proposal stand out? A: A talk is two parts: the speaker and the topic (we talked earlier about sharing your unique story). A gem is less-known speaker who has been writing/speaking about their ideas. A great way to get a speaking slot is to be noticed first for your thinking and writing. Hacker News, for instance, is a good place to get recognized for Development sessions. Bar Camps and Ignites are another great place for speakers to share their ideas and show us some presentation chops chops. Q: If we have more questions, who can we ask? A: ny-idea@web2expo.com or sf- idea@web2expo.com. @ p