How to design Human Interactions? What are the tools of Event Experience Design? Take a look behind the process and explore how collaborative experiences are designed.

1. DESIGNING
COLLABORATIVE
EXPERIENCES
Claudia Brückner
.process — exploring innovation
28/05/2016 Dortmund

2. — Claudia Brückner
I am an Event
Experience Designer
& Innovation
Facilitator.

3. I am an Event Experience Designer
& Innovation Facilitator
— consulting on Innovation
Processes & Methods
— Developing Event
Concepts
— Consulting on Event
Experiences
Event
Experience
Design
Innovation
Facilitation

4. Interaction Design:
Human — Human
Human — Device
Like digital experiences & interactions,
Human Interactions need to be designed
as well.
Human
Interaction

5. How to design Human Interactions?
— learning together, collaborating, exchange,
network, inspire each other, solve problems etc.
Which Experience could facilitate this?
What is the kind of Human Interaction you
would like to see?

6. How to design Human Interactions?
Case 1
Case 2
Innovation Facilitation
Magazin Sprint

7. Case 1 Innovation Facilitation
Goal:
What is the kind of Human
Interaction you want?
— learn together & from each other
— inspire each other
— collaborating together on a
challenge / project
— actively apply skills & knowledge
(learning in individual pace)
(learning & failing is possible)
Which Experience could
facilitate this?
individual & flexibel
collaborative & participatory
safe & exploratory
— collaboratively learning about innovation methods
— creating innovative services & products

8. — room set up
collaborative
& participatory
Source: d.school Stanford

9. collaborative
& participatory
— room set up
Source: d.school Stanford

10. collaborative
& participatory
— balance input & exercises
Source: Service Design Berlin

11. collaborative
& participatory
— balance input & exercises
Source: Service Design Berlin

12. collaborative
& participatory
— balance input & exercises
Source: Service Design Berlin

13. — time to get to know each
other & for team activities
individual
& flexibel
Source: Service Design Berlin

14. — time to have fun
individual
& flexibel
Source: Service Design Berlin

15. individual
& flexibel
— split roles: moderator &
individual team facilitator
Source: Service Design Berlin

16. individual
& flexibel
— split roles: moderator &
individual team facilitator
Source: Service Design Berlin

17. safe &
exploratory
— providing clear
structure & orientation
Source: Service Design Berlin

18. — providing clear
frameworks to work with
& take home
safe &
exploratory
Source: Service Design Berlin

19. safe &
exploratory
— room for experimentation
& reflection
Source: Service Design Berlin

20. Case 2 Magazine Sprint
Goal:
What is the kind of Human
Interaction you want?
Which Experience could
facilitate this?
— with a community collaboratively writing a magazine in 3 days
— co-produce content for a
magazine
— inspire, motivate & support
each other
— taking individual ideas &
collaboratively developing them
into a structure
collaborative
open & flexible and structured
(at the same time)
supportive & productive

21. -connecting people
& their projects in a
kick-off
collaborative
Source: newthinking

22. collaborative
— exploring potential
topics & building teams
Source: newthinking

23. collaborative
— exploring potential
topics & building teams

24. open & flexible
and structured
— providing a framework
to structure individual
projects
Source: newthinking

25. open & flexible
and structured
— onboarding new
participants at any time
Source: newthinking

26. — providing resources:
Graphic Designer,
Photographer,
Editorial Staff present
during sprint
supportive
& productive
Source: newthinking

27. — providing resources:
Printer & Distributer
present during Sprint
supportive
& productive
Source: newthinking

28. — main time scheduled:
working time
supportive
& productive
Source: newthinking

29. — space to collaborate &
exchange
supportive
& productive
Source: newthinking

30. — space to concentrate
& get stuff done
supportive
& productive
Source: newthinking

31. –Christian Bauer
„Zitat hier eingeben.“
Source: Open Everything Magazin

32. Source: Open Everything Magazin

33. Source: Open Everything Magazin

34. Source: Open Everything Magazin

35. EVENT EXPERIENCE
DESIGN TOOLS

36. Why
How
Who
What
Golden Circle
adapted from the „Golden Circle“
TOOLS
Developing an
Event Identity
& Vision

37. Stakeholder Map
Location Host
Participants
Organizer
Sponsor
Speaker
Mapping out the
Stakeholders of
your Event
TOOLS

38. Designers
Developers
Entrepreneurs
Artists
Researchers
Service Designers
& Consultants
Product &
Strategy People
TOOLS
Stakeholder Map
Mapping out different
participants
of your Event

39. Identifying goals of
different Participants
and developing
matching elements
Stakeholder Goals Elements
Participants
Organizer
Sponsor
Speaker
Human Interaction Experience
TOOLS
Stakeholder Goals

40. Pre- @ Post-
Planning what
elements (online &
offline) happen
before, during & after
the event
Beyond the event schedule
TOOLS

41. Mapping out the
complete
Customer
(Stakeholder) Journey
Customer Journey
TOOLS
Touchpoint

42. Blueprint
Planning what
needs to happen
„backstage“
TOOLS
Touchpoint
Onstage
Backstage
Support

43. Photo: big-design.org
Desktop Walkthrough
Prototyping the
stakeholder flow
during the event
TOOLS

44. Claudia Brückner
twitter
slideshare
medium
https://twitter.com/clastronautin
de.slideshare.net/clastronautin/
https://medium.com/@clastronautin
https://www.claudiabrueckner.de/