There are plently of design processes and design tools out there but how to choose the right process for your team? Here is my experience experimenting with design process in UX academy and later applying various tools in real life.

1. Design process
Theory and reality

4. What is the right design
process to develop digital
products in startups?

5. Exploring theory

6. Design process framework
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

12. Applying in reality

13. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

14. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

15. Problem interviews:
Vinted seller project

17. Immersion:
TRAFI Jakarta visit

20. Behaviour analysis:
TRAFI Jakarta case
Transport info Stop info Transport status Directions
1/2
of times
1/5
of times
1/4
of times 1/6.5
of times

21. Empathise
Problem interview
Immersion
Behaviour analysis
Other qualitative feedback sources

22. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

23. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

24. Idea boards

25. Input workshops

26. Ideate
Idea board
Input sessions
Informal ideation sessions

27. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

28. Main principle
Visual fidelity
Feedback
Concept
Details
Low High

31. Clickable prototypes

32. Prototype
Low fidelity design
Clickable prototypes

33. Design process
Empathise
Define
Ideate
Prototype
Test
Design process by d.school

34. Usability studies:
Vinted shopping navigation

35. AB testing:
TRAFI track screen

37. Design sprint:
Vinted editorial homepage

40. Test
Usability studies
AB tests
Design sprint

41. Theory vs Reality

42. New product
vs
Continious development

43. Princples for continious development
• Develop design thought process
• Ensure access to qualitative insights
• Ensure access to quantitative insights
• Use your product
• Set user centric goals
• Foster low fidelity design culture

44. Thank you!