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Jobs To Be Done Workshop Slide 1 Jobs To Be Done Workshop Slide 2 Jobs To Be Done Workshop Slide 3 Jobs To Be Done Workshop Slide 4 Jobs To Be Done Workshop Slide 5 Jobs To Be Done Workshop Slide 6 Jobs To Be Done Workshop Slide 7 Jobs To Be Done Workshop Slide 8 Jobs To Be Done Workshop Slide 9 Jobs To Be Done Workshop Slide 10 Jobs To Be Done Workshop Slide 11 Jobs To Be Done Workshop Slide 12 Jobs To Be Done Workshop Slide 13 Jobs To Be Done Workshop Slide 14 Jobs To Be Done Workshop Slide 15 Jobs To Be Done Workshop Slide 16 Jobs To Be Done Workshop Slide 17 Jobs To Be Done Workshop Slide 18 Jobs To Be Done Workshop Slide 19 Jobs To Be Done Workshop Slide 20 Jobs To Be Done Workshop Slide 21 Jobs To Be Done Workshop Slide 22 Jobs To Be Done Workshop Slide 23 Jobs To Be Done Workshop Slide 24 Jobs To Be Done Workshop Slide 25 Jobs To Be Done Workshop Slide 26 Jobs To Be Done Workshop Slide 27 Jobs To Be Done Workshop Slide 28 Jobs To Be Done Workshop Slide 29 Jobs To Be Done Workshop Slide 30 Jobs To Be Done Workshop Slide 31 Jobs To Be Done Workshop Slide 32 Jobs To Be Done Workshop Slide 33 Jobs To Be Done Workshop Slide 34 Jobs To Be Done Workshop Slide 35 Jobs To Be Done Workshop Slide 36 Jobs To Be Done Workshop Slide 37 Jobs To Be Done Workshop Slide 38 Jobs To Be Done Workshop Slide 39 Jobs To Be Done Workshop Slide 40 Jobs To Be Done Workshop Slide 41 Jobs To Be Done Workshop Slide 42 Jobs To Be Done Workshop Slide 43 Jobs To Be Done Workshop Slide 44 Jobs To Be Done Workshop Slide 45 Jobs To Be Done Workshop Slide 46 Jobs To Be Done Workshop Slide 47 Jobs To Be Done Workshop Slide 48 Jobs To Be Done Workshop Slide 49 Jobs To Be Done Workshop Slide 50 Jobs To Be Done Workshop Slide 51 Jobs To Be Done Workshop Slide 52 Jobs To Be Done Workshop Slide 53 Jobs To Be Done Workshop Slide 54 Jobs To Be Done Workshop Slide 55 Jobs To Be Done Workshop Slide 56 Jobs To Be Done Workshop Slide 57 Jobs To Be Done Workshop Slide 58 Jobs To Be Done Workshop Slide 59 Jobs To Be Done Workshop Slide 60 Jobs To Be Done Workshop Slide 61 Jobs To Be Done Workshop Slide 62 Jobs To Be Done Workshop Slide 63 Jobs To Be Done Workshop Slide 64 Jobs To Be Done Workshop Slide 65 Jobs To Be Done Workshop Slide 66 Jobs To Be Done Workshop Slide 67 Jobs To Be Done Workshop Slide 68 Jobs To Be Done Workshop Slide 69 Jobs To Be Done Workshop Slide 70 Jobs To Be Done Workshop Slide 71 Jobs To Be Done Workshop Slide 72 Jobs To Be Done Workshop Slide 73 Jobs To Be Done Workshop Slide 74 Jobs To Be Done Workshop Slide 75 Jobs To Be Done Workshop Slide 76 Jobs To Be Done Workshop Slide 77 Jobs To Be Done Workshop Slide 78 Jobs To Be Done Workshop Slide 79 Jobs To Be Done Workshop Slide 80 Jobs To Be Done Workshop Slide 81 Jobs To Be Done Workshop Slide 82 Jobs To Be Done Workshop Slide 83 Jobs To Be Done Workshop Slide 84 Jobs To Be Done Workshop Slide 85 Jobs To Be Done Workshop Slide 86 Jobs To Be Done Workshop Slide 87 Jobs To Be Done Workshop Slide 88 Jobs To Be Done Workshop Slide 89 Jobs To Be Done Workshop Slide 90 Jobs To Be Done Workshop Slide 91 Jobs To Be Done Workshop Slide 92 Jobs To Be Done Workshop Slide 93 Jobs To Be Done Workshop Slide 94 Jobs To Be Done Workshop Slide 95 Jobs To Be Done Workshop Slide 96 Jobs To Be Done Workshop Slide 97 Jobs To Be Done Workshop Slide 98 Jobs To Be Done Workshop Slide 99 Jobs To Be Done Workshop Slide 100 Jobs To Be Done Workshop Slide 101 Jobs To Be Done Workshop Slide 102 Jobs To Be Done Workshop Slide 103 Jobs To Be Done Workshop Slide 104 Jobs To Be Done Workshop Slide 105 Jobs To Be Done Workshop Slide 106 Jobs To Be Done Workshop Slide 107 Jobs To Be Done Workshop Slide 108 Jobs To Be Done Workshop Slide 109 Jobs To Be Done Workshop Slide 110 Jobs To Be Done Workshop Slide 111 Jobs To Be Done Workshop Slide 112 Jobs To Be Done Workshop Slide 113 Jobs To Be Done Workshop Slide 114 Jobs To Be Done Workshop Slide 115 Jobs To Be Done Workshop Slide 116 Jobs To Be Done Workshop Slide 117 Jobs To Be Done Workshop Slide 118 Jobs To Be Done Workshop Slide 119 Jobs To Be Done Workshop Slide 120 Jobs To Be Done Workshop Slide 121 Jobs To Be Done Workshop Slide 122 Jobs To Be Done Workshop Slide 123 Jobs To Be Done Workshop Slide 124 Jobs To Be Done Workshop Slide 125 Jobs To Be Done Workshop Slide 126 Jobs To Be Done Workshop Slide 127 Jobs To Be Done Workshop Slide 128 Jobs To Be Done Workshop Slide 129 Jobs To Be Done Workshop Slide 130 Jobs To Be Done Workshop Slide 131 Jobs To Be Done Workshop Slide 132 Jobs To Be Done Workshop Slide 133 Jobs To Be Done Workshop Slide 134 Jobs To Be Done Workshop Slide 135 Jobs To Be Done Workshop Slide 136
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Jobs To Be Done Workshop

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A Workshop run for Uni of Strathclyde engineering students to help tease out the 'Jobs To Be Done' behind some common products.

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Jobs To Be Done Workshop

  1. 1. Milkshakes & Vegetables Wednesday, 3 March 2010
  2. 2. I’m Andy Wednesday, 3 March 2010
  3. 3. B. Eng (Prod Des)(Hons) Wednesday, 3 March 2010
  4. 4. B. Eng (Prod Des)(Hons) (and I’ve never used those letters since) Wednesday, 3 March 2010
  5. 5. My degree was spent learning to solve problems Wednesday, 3 March 2010
  6. 6. Bernoulli, Bohr & Boltzmann Wednesday, 3 March 2010
  7. 7. Bernoulli, Bohr & Boltzmann Quadratics, Quantum & Quarks Wednesday, 3 March 2010
  8. 8. Bernoulli, Bohr & Boltzmann Quadratics, Quantum & Quarks FEA, FMEA & TLA Wednesday, 3 March 2010
  9. 9. Then work came, Wednesday, 3 March 2010
  10. 10. Then work came, and no-one handed me the real problem again Wednesday, 3 March 2010
  11. 11. “It isn’t that they can’t see the solution. It is that they can’t see the problem” -Gilbert Chesteron Wednesday, 3 March 2010
  12. 12. Session One: Wednesday, 3 March 2010
  13. 13. Session One: Better identifying problems Wednesday, 3 March 2010
  14. 14. Session One: Better identifying problems (or working out what the customer will value) Wednesday, 3 March 2010
  15. 15. You’re going to be sick of me by the end of the day, Wednesday, 3 March 2010
  16. 16. So I’m mostly going to talk about others in this first session Wednesday, 3 March 2010
  17. 17. In marketing, there’s a famous analogy about a drill… Wednesday, 3 March 2010
  18. 18. “People don’t want to buy a quarter inch drill. Wednesday, 3 March 2010
  19. 19. “People don’t want to buy a quarter inch drill. They want a quarter inch hole” -Theodore Levitt Wednesday, 3 March 2010
  20. 20. In the product world, we generally think of ourselves as drill makers Wednesday, 3 March 2010
  21. 21. Wednesday, 3 March 2010
  22. 22. Bigger Faster Sexier Cheaper Wednesday, 3 March 2010
  23. 23. We see what other drill makers are doing, and do the same. Wednesday, 3 March 2010
  24. 24. Wednesday, 3 March 2010
  25. 25. So your competition is other drill makers right? Wednesday, 3 March 2010
  26. 26. Wednesday, 3 March 2010
  27. 27. Know what this is? Wednesday, 3 March 2010
  28. 28. It’s a drill competitor Wednesday, 3 March 2010
  29. 29. It’s Faster Cheaper Easier with less damage for hanging pictures Wednesday, 3 March 2010
  30. 30. Drill competitor Wednesday, 3 March 2010
  31. 31. Drill competitor Wednesday, 3 March 2010
  32. 32. Wednesday, 3 March 2010
  33. 33. Drill competitor Wednesday, 3 March 2010
  34. 34. There’s an idea that we ‘hire’ a product to do a job Wednesday, 3 March 2010
  35. 35. One off job = Hire/borrow Wednesday, 3 March 2010
  36. 36. One off job = Hire/borrow Occasional job = Cheap product Wednesday, 3 March 2010
  37. 37. One off job = Hire/borrow Occasional job = Cheap product Frequent job = Go for quality Wednesday, 3 March 2010
  38. 38. So let’s look a bit more at Jobs to be done’ ‘ Wednesday, 3 March 2010
  39. 39. There’s very few simple purchases in our lives. Wednesday, 3 March 2010
  40. 40. Usually, we buy things with a whole mix of criteria Wednesday, 3 March 2010
  41. 41. Let’s stick with the drill to explain… Wednesday, 3 March 2010
  42. 42. Wednesday, 3 March 2010
  43. 43. When shopping for a drill… Wednesday, 3 March 2010
  44. 44. I’m looking for a versatile model with Wednesday, 3 March 2010
  45. 45. I’m looking for a versatile model with screw driving, Wednesday, 3 March 2010
  46. 46. I’m looking for a versatile model with screw driving, masonry drilling Wednesday, 3 March 2010
  47. 47. I’m looking for a versatile model with screw driving, masonry drilling power (but with feel for the plaster) which Wednesday, 3 March 2010
  48. 48. I’m looking for a versatile model with screw driving, masonry drilling power (but with feel for the plaster) which my mates will respect, Wednesday, 3 March 2010
  49. 49. I’m looking for a versatile model with screw driving, masonry drilling power (but with feel for the plaster) which my mates will respect, (and I won’t feel cheap) Wednesday, 3 March 2010
  50. 50. So if we think about all these jobs to be done, Wednesday, 3 March 2010
  51. 51. Wednesday, 3 March 2010
  52. 52. Wednesday, 3 March 2010
  53. 53. Wednesday, 3 March 2010
  54. 54. Wednesday, 3 March 2010
  55. 55. Wednesday, 3 March 2010
  56. 56. Wednesday, 3 March 2010
  57. 57. Wednesday, 3 March 2010
  58. 58. Wednesday, 3 March 2010
  59. 59. Wednesday, 3 March 2010
  60. 60. Wednesday, 3 March 2010
  61. 61. Wednesday, 3 March 2010
  62. 62. Wednesday, 3 March 2010
  63. 63. Wednesday, 3 March 2010
  64. 64. Wednesday, 3 March 2010
  65. 65. Total Life Usage? Wednesday, 3 March 2010
  66. 66. Total Life 4 mins Usage? Wednesday, 3 March 2010
  67. 67. Kinda proves there must be a lot of other things a drill is doing… Wednesday, 3 March 2010
  68. 68. Wednesday, 3 March 2010
  69. 69. What about a simpler example? Wednesday, 3 March 2010
  70. 70. Fast food. Wednesday, 3 March 2010
  71. 71. Wednesday, 3 March 2010
  72. 72. (specifically Milkshakes) Wednesday, 3 March 2010
  73. 73. A chain store wanted to boost sales of shakes Wednesday, 3 March 2010
  74. 74. A chain store wanted to boost sales of shakes They’d heard about Jobs to be done’ ‘ Wednesday, 3 March 2010
  75. 75. A chain store wanted to boost sales of shakes They’d heard about Jobs to be done’ ‘ So some researchers sat in a store for 18hrs… Wednesday, 3 March 2010
  76. 76. Some findings… Wednesday, 3 March 2010
  77. 77. 40% of milkshakes bought early morning Wednesday, 3 March 2010
  78. 78. 40% of milkshakes bought early morning These were typically the only purchase & lone customers Wednesday, 3 March 2010
  79. 79. Then there were also milkshake additions to meals Wednesday, 3 March 2010
  80. 80. Then there were also milkshake additions to meals Typically purchased by parents with kids in tow Wednesday, 3 March 2010
  81. 81. Their insights? Wednesday, 3 March 2010
  82. 82. Job One Relieve boredom on insight: the morning commute (Stave off hunger, one handed. Competition from donuts, bagels & bananas) Wednesday, 3 March 2010
  83. 83. Job One Relieve boredom on insight: the morning commute (Stave off hunger, one handed. Competition from donuts, bagels & bananas) Job Two Appease guilt at insight: always saying no (Parents caving in. Competition from sundaes, cookies, TV & toys) Wednesday, 3 March 2010
  84. 84. Job One (Commute) Wednesday, 3 March 2010
  85. 85. Job One (Commute) Wednesday, 3 March 2010
  86. 86. Job One (Commute) Wednesday, 3 March 2010
  87. 87. Job One (Commute) Wednesday, 3 March 2010
  88. 88. Job One (Commute) Wednesday, 3 March 2010
  89. 89. Job One (Commute) Wednesday, 3 March 2010
  90. 90. Wednesday, 3 March 2010
  91. 91. Job Two (Kid Guilt) Wednesday, 3 March 2010
  92. 92. Job Two (Kid Guilt) Wednesday, 3 March 2010
  93. 93. Job Two (Kid Guilt) Wednesday, 3 March 2010
  94. 94. There’s 2 different jobs being done Wednesday, 3 March 2010
  95. 95. And they each need a different solution Wednesday, 3 March 2010
  96. 96. … Wednesday, 3 March 2010
  97. 97. How about washing machines? Wednesday, 3 March 2010
  98. 98. Wednesday, 3 March 2010
  99. 99. (they’re kinda a big deal in China) Wednesday, 3 March 2010
  100. 100. Wednesday, 3 March 2010
  101. 101. (washing machines not fast food) Wednesday, 3 March 2010
  102. 102. Wednesday, 3 March 2010
  103. 103. (rural rather than milkshake customers) Wednesday, 3 March 2010
  104. 104. Wednesday, 3 March 2010
  105. 105. (a few small tweaks, and their’s was the best) Wednesday, 3 March 2010
  106. 106. So there’s a whole mix of reasons people buy a product. Wednesday, 3 March 2010
  107. 107. But it’s essentially for ‘jobs to be done’ Wednesday, 3 March 2010
  108. 108. How about exploring some other product categories? Wednesday, 3 March 2010
  109. 109. But this time, we’ll do it in ourselves… Wednesday, 3 March 2010
  110. 110. Wednesday, 3 March 2010
  111. 111. Step 1: Brainstorm the Jobs to be done’ ‘ Wednesday, 3 March 2010
  112. 112. Wednesday, 3 March 2010
  113. 113. Wednesday, 3 March 2010
  114. 114. Wednesday, 3 March 2010
  115. 115. Step 2: Pull out your favourite insights Wednesday, 3 March 2010
  116. 116. Wednesday, 3 March 2010
  117. 117. Wednesday, 3 March 2010
  118. 118. Step 3: Give us some ideas to improve the product Wednesday, 3 March 2010
  119. 119. Wednesday, 3 March 2010
  120. 120. Wednesday, 3 March 2010
  121. 121. We will then have a 90 second presentation from each group Wednesday, 3 March 2010
  122. 122. Step 1 Step 2 Step 3 Wednesday, 3 March 2010
  123. 123. Step 1 90 sec presentation Step 2 Step 3 Wednesday, 3 March 2010
  124. 124. get cracking. Wednesday, 3 March 2010
  125. 125. Wednesday, 3 March 2010
  126. 126. Summarising… Wednesday, 3 March 2010
  127. 127. Different products have different complexities Wednesday, 3 March 2010
  128. 128. Wednesday, 3 March 2010
  129. 129. Wednesday, 3 March 2010
  130. 130. Wednesday, 3 March 2010
  131. 131. Wednesday, 3 March 2010
  132. 132. Wednesday, 3 March 2010
  133. 133. "For every complex problem, there is an answer that is clear, simple – and wrong." H.L. Mencken Wednesday, 3 March 2010
  134. 134. Understanding customers is rarely simple. Wednesday, 3 March 2010
  135. 135. But it’s absolutely critical if you want to be excellent Wednesday, 3 March 2010
  136. 136. See you soon… Wednesday, 3 March 2010
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A Workshop run for Uni of Strathclyde engineering students to help tease out the 'Jobs To Be Done' behind some common products.

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